Inspired Marketers Articles

  • How Replicon Achieved a Cost Per Lead 73 Percent Lower than AdWords

    October 28, 2015

    With consumer marketers, it’s fairly easy to see who’s doing a good job. Just give your DVR a rest for a day or two, and watch the TV spots. Or you could pay attention to the billboards on your commute. Either way, you’d see some of the best B2C creative out there. But B2B marketing is different. When done properly, B2B advertising and marketing messages only...