LinkedIn B2C Marketing Articles

  • B2B Beat: LinkedIn Leads All Social Networks in a Key eCommerce Metric – Average Order Value

    February 21, 2016

    B2C ecommerce – with Amazon as the most prominent example – grabs most of the headlines. But B2B ecommerce is growing quickly. B2B ecommerce will reach $1.1 trillion by the end of the decade on compound annual growth rate of 7.7 percent, according to Forrester Research. Social commerce helps drive this upward trend. Again, consumer-oriented social media networks...

  • What's the Future of Creative? Three Words: Ads People Want

    November 17, 2015

    Editor's Note: This post was submitted by Sam Karow, CEO, Adaptive Campaigns, a real-time creative platform enabling predictive display in programmatic media. What is the future of creative? The answer is three simple words: “Ads people want.” “Ads people want,” these are the words my nine-year-old son uses to describe the work I am doing with real-time creative...

  • Introducing The Little Big Book of LinkedIn Advertising

    September 28, 2015

    Advertising today is a whole new ballgame. Brands can no longer market like they are selling to everyone. The days of grandiose blanket campaigns are being reimagined in the digital world where precise targeting and personalization rule. And advertisers need to leverage technology to develop strategies that fuels continued dialog between brand and buyer. However...

  • The Convergence of B2B and B2C at Cannes Lions

    June 24, 2015

    Historically, the Cannes Lions International Festival of Creativity has been all about consumer advertising. But that is beginning to...

  • How to Use LinkedIn to Impact Every Stage of the Marketing ...

    March 24, 2015

    As a digital marketer, it can be challenging to identify the most effective mix of marketing channels to use, as well as the right...

  • 5 B2C Companies Killing It with Content on LinkedIn

    January 13, 2015

    Back in September I wrote about the 5 Tech Companies Killing It with Content on LinkedIn, and exactly why they were killing it — by...