LinkedIn Pages Articles

  • Increase Engagement on LinkedIn

    3 Ways B2B Marketers Can Increase Engagement on LinkedIn

    November 15, 2019

    We don’t do business the way we used to, but a lot of B2B marketers are still taking an outdated approach to their LinkedIn company pages.  Today’s consumers want to connect with the brands they buy from. In fact, 64% of people expect brands to connect with their consumers, and they rank social media as the number one channel where that can happen. But for some...

  • LinkedIn Page vs Personal Page

    LinkedIn Page vs. Personal Page: What's The Difference and When to Use Both

    November 3, 2019

    “I am my business.” For many small businesses and startups, this is a fitting mentality, at least in the early stages. The founder is the driving force behind the organization’s growth (and maybe the only full-time employee), so promoting his or her personal brand equates to promoting the business. But how best to navigate this scenario on LinkedIn? Should you...

  • What's New with LinkedIn Pages

    What’s New with LinkedIn Pages: Tap into Your Employees’ Superpowers

    October 15, 2019

    Organizations have told us that building a sense of community is more important than ever — it impacts how your customers feel about your brand, how they interact with it, how you recruit and retain talent, and how you build overall customer loyalty.  According to Edelman’s 2017 Trust Barometer Global report, 60% of people trust others like themselves, but only...

  • Best of LinkedIn Pages 2019: Nominations Are Now Open!

    Best of LinkedIn Pages 2019: Nominations Are Now Open!

    October 2, 2019

    The drum rolls. A hush falls over the crowd. The curtains quietly creak as they draw open. Where will the spotlight land? That’s up to...

  • Best of LinkedIn Pages 2019

    Coming Soon: The Best of LinkedIn Pages 2019

    September 24, 2019

    What makes for a great LinkedIn Page? Is it followers? Engagement? Content? Visuals?  The answer: yes, yes, yes, and yes. The best...

  • LinkedIn Pages content marketing

    Grow Your LinkedIn Page Followers By Optimizing Your...

    September 15, 2019

    “If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.”...