LinkedIn Company Pages Articles

  • The B2B Beat Wishes a You a Restful December 25th

    December 25, 2016

    In the Western World, December 25 has long been a day of celebration and of rest. In observation of Christmas Day, businesses (with the exception of hotel and hospitals and airports) are closed. Government offices are shut down. Even the most dedicated entrepreneurs take the day off, often at the insistence of their mothers. Or their children.  So throughout the...

  • 5 Non-Obvious Ways to Improve Your LinkedIn Company Page

    5 Non-Obvious Ways to Improve Your LinkedIn Company Page

    June 14, 2016

    Your LinkedIn Company Page is a destination where people can really get to know your brand. Sure, people can get an overview of your products and services, but the key function of a Company Page is to attract and interact with your audience. If you treat the page as a dynamic marketing tool (rather than a static “About Us” page), you can establish thought...

  • [Infographic] Our Journey to 100K: How We Built an Always-On Content Strategy

    May 17, 2016

    Friends, Romans, marketers, lend me your ears: We come not to pat ourselves on the back, but to give you a hearty high-five. You just helped us hit a major milestone. Last week, the LinkedIn Marketing Solutions Showcase Page reached over 100,000 followers. We’re grateful so many of you chose to join our Sophisticated Marketer’s community. We think the best way...

  • How Teamwork Can Take Your LinkedIn Company Page to the...

    February 6, 2016

    "In order for a brand to fully realize the benefits of the new LinkedIn [content] platform, all team members must be engaged with...

  • Introducing Your New LinkedIn Content Marketing Tactical...

    October 14, 2015

    79% of B2B marketers believe that social media is an effective marketing channel. But while people spend time on other social channels...

  • Q&A: Everything You Wanted to Know About Using LinkedIn For...

    October 10, 2015

    Editor’s Note: This post was written by Carolyn Pawelek, Vice President of Services at Spredfast. LinkedIn and Spredfast recently...