LinkedIn Elevate Articles

  • The Case for Employee Advocacy: Real Results to Convince the C-Suite

    May 18, 2017

    While still a fairly new concept, employee advocacy is quickly gaining traction. By empowering employees to share smart, quality content with their own social networks, businesses can reap tremendous benefits. But to benefit from employee advocacy over the long haul, companies need their executives to lead by example. And that means they must first buy in. When...

  • How LinkedIn Elevate Increases Your Content Reach and Engagement

    May 4, 2017

    On one hand, social media has been a great boon for marketers. It’s never been easier to reach out and have a conversation with our target audience. We can know what’s on their minds, what they want from our brand, and can glean ways to help they haven’t thought of yet. The flipside, though, is that social media is built primarily for people, not brands. To...

  • Aon Center: Chicago, Illinois

    How Employee Advocacy Helps Aon Reach New Audiences

    April 27, 2017

    Aon Center: Chicago, Illinois This guest post was contributed by Katie Barmantje, Senior Specialist in Global Interactive Marketing, Aon. When we began our employee advocacy program at Aon, we approached it with an entrepreneurial mindset. We started with a home grown program, called The Boost. It was created to help employees share interesting content about Aon...

  • LinkedIn Elevate

    Three Companies Transforming Content Marketing by...

    April 21, 2017

    There are plenty of compelling stats that show the advantages of including employee sharing in your content marketing strategy. Our...

  • Want to Extend Your Reach on Social Media? Assemble Your...

    April 13, 2017

    It seems so simple: Build an audience on social media, serve up great content, and touchdown! In the early days of social, that...

  • How Employees Influence Perception of Your Brand on Social ...

    April 6, 2017

    Any business owner knows: When your customers speak, it pays to listen. Customers are sending a loud and clear message about hearing...