If you’ve ever considered an employee advocacy program for your organization, or have even heard of the term employee advocacy, you’re probably aware there are a bevy of different tools & programs available. And while 94% of B2B buyers conduct online research at some point in the buying process (Accenture), getting a true sense of a tools and capabilities can be...
LinkedIn Elevate Articles
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- Topics:
- LinkedIn Elevate,
- Employee Advocacy
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By now, you likely have a base understanding of what employee advocacy is and why it’s important. You’ve probably perused a few articles espousing the many business benefits of employee advocacy, including its remarkable ability to boost a brand’s thought leadership. But unless you’ve actually formalized your program by adopting an employee advocacy platform,...
- Topics:
- LinkedIn Elevate
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Building your brand reputation on social media involves more than just your brand accounts. For maximum impact, more brands are engaging their employees by helping them to share content in a way that facilitates success for both the employee and the brand. As a result, many organizations have created employee advocacy programs to make it easy for their employees...
- Topics:
- LinkedIn Elevate
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If you’re a marketer charged with implementing a full scale employee advocacy program for your enterprise (or even SMB) operation, you...
- Topics:
- Employee Advocacy,
- LinkedIn Elevate
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Like many terms and phrases, the definition of employee advocacy varies based on the source. In the past, we have offered our own...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy
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Editor's Note: You'll find your handy pocket guide at the end of this article. As Michael Brenner points out in the intro to LinkedIn’...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy