It seems like every day, a new marketing influencer, publication or company is preaching the importance of employee engagement. This comes as no surprise in the current marketing landscape. It’s difficult to get organic reach on any social platform today. Mark Zuckerberg himself stated in a 2018 press release, “You’ll see less public content like posts from...
LinkedIn Elevate Articles
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At the intersection of people and purpose sits corporate reputation: a perception held by your employees, customers, and internal and external stakeholders about who you are as a brand. It is a combination of your company’s past actions and its potential future impact and behaviors. Unfortunately, the perception of corporate reputation in the United States is...
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The best ways to build trust with your customers are through honesty, transparency, and quality. Delivering on these fronts should be a key priority for businesses everywhere today, and usually is. But research suggests there are two trust-building factors that brands might be overlooking. To the outside world, an organization’s employees and business leaders...
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Increasingly, marketers are gaining a deeper understanding of what employee advocacy is and why it’s important. Maybe you’ve read an...
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If you’ve ever considered an employee advocacy program for your organization, or have even heard of the term employee advocacy, you’re...
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- LinkedIn Elevate,
- Employee Advocacy
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By now, you likely have a base understanding of what employee advocacy is and why it’s important. You’ve probably perused a few...
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- LinkedIn Elevate