LinkedIn Elevate Articles

  • A Valuable Guide to Managing a Successful Employee Advocacy Program

    Introducing: Connect the Dots [eBook]

    March 23, 2017

    How do you know when your employee advocacy program is officially “mature”? At what point can you safely describe it as “sophisticated”? These are tough questions to answer because they’re open to interpretation. If you were to ask your marketing peers to evaluate your program for you, though, the ensuing interrogation would take on a common theme: measurement....

  • How GE Overcame Barriers to Social Sharing and Created an Army of Employee Advocates

    March 15, 2017

    This guest post was contributed by Steven Pepe, Global Leader of Commercial Marketing, GE. Nothing beats the power of GE salespeople for delivering brand messages. They know our customers the best, are the most connected, and have the most external networks. Even if we buy TV ads during Sunday night football, it still wouldn’t be as authentic as our own sales...

  • How to Create a Global Employee Advocacy Program

    March 9, 2017

    If your organization has established a successful employee advocacy program on a small scale, taking it global is the next step. You can expand the program across departments and regions to reach a new level of strategic sophistication. Thinking globally has its share of challenges, but the potential gains make it well worth the effort. Here is a rundown of how...

  • Guy working on laptop

    Why Employee Advocacy Can’t Wait

    March 2, 2017

    Does your organization need to extend its reach and connect with a buyer base that increasingly seeks peer recommendations? If so,...

  • Capgemini

    Capgemini Brings Thought Leadership Content to New...

    February 24, 2017

    This guest post was contributed by Parker Ward, Global Head of Digital and Content, Capgemini. At Capgemini, we’re fortunate to have...

  • Guardrails on a Steep Road

    How to Create a Social Media Policy that Empowers Employee ...

    February 16, 2017

    Imagine being at the top of a steep, winding mountain road. You’re pretty sure you can get to the bottom safely…but if you’re wrong it...