LinkedIn Elevate Articles

  • Coworkers Talking Happily

    9 Marketing Experts Define Employee Advocacy in One Sentence

    May 29, 2018

    Like many terms and phrases, the definition of employee advocacy varies based on the source. In the past, we have offered our own extremely simple interpretation: “the promotion of your company by the people who work for it.” And in a nutshell, that’s what employee advocacy is all about. But there are many different layers and components to this critical...

  • your employee advocacy program pocket guide

    Making the Case for Employee Advocacy: A Pocket Guide

    April 25, 2018

    Editor's Note: You'll find your handy pocket guide at the end of this article. As Michael Brenner points out in the intro to LinkedIn’s new guide, The Network Effect of Employee Advocacy, we as people “are all now the most important source of information for each other.” With trust toward institutions reaching disturbing lows, and with skepticism toward...

  • Network Effect of Employee Advocacy

    How the Network Effect of Employee Advocacy Amplifies Your Brand Reach [eBook]

    March 29, 2018

    In the age of content saturation and ad-blocking proliferation, marketing reach is more elusive than ever before. Simply getting your message in front of the right eyeballs is a challenge on its own. And that’s only half the battle, because today’s web users are increasingly mistrustful of advertising they view as inauthentic. This environment demands new...

  • Happy and Engaged Employees in Office

    What is Employee Advocacy and How Do Marketers Win With It?

    March 13, 2018

    It goes without saying that a company’s employees are its most valuable assets. A happy and productive workforce leads to growth,...

  • Engaged Employees Collaborating in Office

    A Step-By-Step Guide to Building a Strategic, Sustainable...

    March 6, 2018

    The Wright brothers didn’t become famous for being the first people to ever put a plane in the air. Their claim to fame is achieving...

  • Teamwork on raft

    Why the Top Elevate Users in the World Are Compelled to Post

    February 26, 2018

    With any new company-wide initiative, gaining collective buy-in tends to be the biggest barrier. This can certainly be true of...