LinkedIn Elevate Articles

  • How to Curate Good Content: Insights From the Top Broadcasts on LinkedIn Elevate

    How to Curate Good Content: Insights From the Top Broadcasts on LinkedIn Elevate

    August 6, 2018

    Building your brand reputation on social media involves more than just your brand accounts. For maximum impact, more brands are engaging their employees by helping them to share content in a way that facilitates success for both the employee and the brand. As a result, many organizations have created employee advocacy programs to make it easy for their employees...

  • your employee advocacy checklist fit to print

    An Employee Advocacy Program Checklist Fit to Print

    June 24, 2018

    If you’re a marketer charged with implementing a full scale employee advocacy program for your enterprise (or even SMB) operation, you’re faced with a seemingly daunting task. In a company with more than 50 people, it’s no longer enough to stick your head over the cubicle partition to ask Fred if he can tweet about the new product update you’re rolling out. Nor...

  • Coworkers Talking Happily

    9 Marketing Experts Define Employee Advocacy in One Sentence

    May 29, 2018

    Like many terms and phrases, the definition of employee advocacy varies based on the source. In the past, we have offered our own extremely simple interpretation: “the promotion of your company by the people who work for it.” And in a nutshell, that’s what employee advocacy is all about. But there are many different layers and components to this critical...

  • your employee advocacy program pocket guide

    Making the Case for Employee Advocacy: A Pocket Guide

    April 25, 2018

    Editor's Note: You'll find your handy pocket guide at the end of this article. As Michael Brenner points out in the intro to LinkedIn’...

  • Network Effect of Employee Advocacy

    How the Network Effect of Employee Advocacy Amplifies Your ...

    March 29, 2018

    In the age of content saturation and ad-blocking proliferation, marketing reach is more elusive than ever before. Simply getting your...

  • Happy and Engaged Employees in Office

    What is Employee Advocacy and How Do Marketers Win With It?

    March 13, 2018

    It goes without saying that a company’s employees are its most valuable assets. A happy and productive workforce leads to growth,...