LinkedIn Elevate Articles

  • Employee Social Sharing

    How to Increase Employee Social Sharing for More Organic Reach

    October 12, 2017

    It only took a decade for social media to go from a new thing to the next big thing to just another tool in the toolkit. At first it seemed like an easy (and free!) way to build a bridge to our audience. But it turns out the bridges we built were toll bridges. If we don’t pay, we’re likely to come up short. Your employees can be a powerful partner for closing...

  • Dun & Bradstreet Uses Employee Advocacy to Boost Influencer Marketing

    How Dun & Bradstreet Uses Employee Advocacy to Boost Influencer Marketing

    October 5, 2017

    Dun & Bradstreet has been helping companies do business with each other for the last 176 years. Our credit reporting, sales and marketing solutions, and the D&B D-U-N-S® number all serve our core mission of helping companies build trust and form profitable business relationships. Even an institution with our storied history has to move with the times, though. We...

  • Boost Your Content Marketing Strategy With Employee Advocacy [eBook]

    Boost Your Content Marketing Strategy With Employee Advocacy [eBook]

    September 28, 2017

    If you’ve ever been to London, you’ve no doubt heard the friendly reminder to “Please mind the gap” before boarding an underground train. It’s a useful warning for a very specific circumstance--don’t fall between the train and the platform. But as a marketer, boarding a train isn’t the only place you should heed that warning. Content marketing has gaps that can...

  • Chameleon

    5 Phony Brand Voices to Avoid on Social Media

    September 21, 2017

    Have you ever had a cringe-worthy encounter with a brand on social media? It doesn’t have to be one of the intensely bad ones that...

  • Beyond Employee Advocacy: Fostering Thought Leadership

    September 14, 2017

    There are several stages of maturity in employee advocacy. It starts with infancy, when employees are informally posting on social...

  • The Essential Elements of an Outstanding Employee Advocacy ...

    September 7, 2017

    It’s fact, not theory, that you can drive measurable business results with an employee advocacy program. The key is to combine the...