LinkedIn Elevate Articles

  • The Ultimate Guide To Transforming Your Employees Into Brand Advocates

    July 9, 2019

    It seems like every day, a new marketing influencer, publication or company is preaching the importance of employee engagement.  This comes as no surprise in the current marketing landscape. It’s difficult to get organic reach on any social platform today. Mark Zuckerberg himself stated in a 2018 press release, “You’ll see less public content like posts from...

  • Corporate Reputation

    Why Every Modern Business Should Be Focused on Corporate Reputation (and How to Improve It)

    June 9, 2019

    At the intersection of people and purpose sits corporate reputation: a perception held by your employees, customers, and internal and external stakeholders about who you are as a brand. It is a combination of your company’s past actions and its potential future impact and behaviors. Unfortunately, the perception of corporate reputation in the United States is...

  • Leadership, Employee Engagement, Trust

    Leadership and Employee Engagement are Linchpins for Trust in 2019

    May 26, 2019

    The best ways to build trust with your customers are through honesty, transparency, and quality. Delivering on these fronts should be a key priority for businesses everywhere today, and usually is. But research suggests there are two trust-building factors that brands might be overlooking. To the outside world, an organization’s employees and business leaders...

  • LinkedIn Elevate

    How Heidrick & Struggles Uses LinkedIn Elevate to Boost Its...

    May 14, 2019

    Increasingly, marketers are gaining a deeper understanding of what employee advocacy is and why it’s important. Maybe you’ve read an...

  • 5 Common Misconceptions About LinkedIn Elevate

    5 Common Misconceptions About LinkedIn Elevate

    October 25, 2018

    If you’ve ever considered an employee advocacy program for your organization, or have even heard of the term employee advocacy, you’re...

  • LinkedIn Elevate Chronicles

    How 3 Companies Supercharged Employee Advocacy with...

    October 21, 2018

    By now, you likely have a base understanding of what employee advocacy is and why it’s important. You’ve probably perused a few...