Like many terms and phrases, the definition of employee advocacy varies based on the source. In the past, we have offered our own extremely simple interpretation: “the promotion of your company by the people who work for it.” And in a nutshell, that’s what employee advocacy is all about. But there are many different layers and components to this critical...
LinkedIn Elevate Articles
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- Topics:
- LinkedIn Elevate,
- Employee Advocacy
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Editor's Note: You'll find your handy pocket guide at the end of this article. As Michael Brenner points out in the intro to LinkedIn’s new guide, The Network Effect of Employee Advocacy, we as people “are all now the most important source of information for each other.” With trust toward institutions reaching disturbing lows, and with skepticism toward...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy
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In the age of content saturation and ad-blocking proliferation, marketing reach is more elusive than ever before. Simply getting your message in front of the right eyeballs is a challenge on its own. And that’s only half the battle, because today’s web users are increasingly mistrustful of advertising they view as inauthentic. This environment demands new...
- Topics:
- Employee Advocacy,
- LinkedIn Elevate
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It goes without saying that a company’s employees are its most valuable assets. A happy and productive workforce leads to growth,...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy
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The Wright brothers didn’t become famous for being the first people to ever put a plane in the air. Their claim to fame is achieving...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy
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With any new company-wide initiative, gaining collective buy-in tends to be the biggest barrier. This can certainly be true of...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy