LinkedIn Elevate Articles

  • Guardrails on a Steep Road

    How to Create a Social Media Policy that Empowers Employee Advocacy

    February 16, 2017

    Imagine being at the top of a steep, winding mountain road. You’re pretty sure you can get to the bottom safely…but if you’re wrong it’s a steep drop and a sudden stop. You might take it way too slow, or you might decide not to make the trip. For many people, the thought of representing their company on social media causes that same level of anxiety and caution....

  • The Impact of Employee Content Sharing: It’s Big!

    February 13, 2017

    Editor's Note: This post originally appeared on the EMEA Marketing Solutions blog. The next time someone asks me whether employee sharing adds value to a B2B content marketing strategy, I’ll have the perfect answer. I’ve been analyzing the impact of employees sharing our LinkedIn Marketing Solutions content during the last year – and the numbers are staggering....

  • Curating Content

    Tips for Curating Content Your Employees Will Want to Share

    February 9, 2017

    If your brand needs to expand its reach on social media—to raise awareness, capture leads, and even make sales—start with your employees. The people who work for you have an average of ten times the connections your corporate accounts have. Encouraging employees to share on the brand’s behalf can dramatically boost your content marketing efforts. The easier you...

  • What is employee advocacy?

    What Is Employee Advocacy? What Is It For? Why Does It...

    January 26, 2017

    When the industry starts to buzz about a new tool or tactic, marketers have to choose the right time to jump in. Is this the next new...

  • How HSBC Relationship Managers Build Strong Relationships...

    January 9, 2017

    This guest post was contributed by Camila Romuld, Digital and Social Media Marketing Manager, HSBC. Our relationship managers are the...

  • LinkedIn Elevate

    How Procore Showcases Innovative Thinking and Influences...

    December 23, 2016

    Editor's Note: This post was contributed by Carey Larson, Social Marketing Manager, at Procore. At Procore, we’re proud of our...