Building your brand reputation on social media involves more than just your brand accounts. For maximum impact, more brands are engaging their employees by helping them to share content in a way that facilitates success for both the employee and the brand. As a result, many organizations have created employee advocacy programs to make it easy for their employees...
LinkedIn Elevate Articles
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- Topics:
- LinkedIn Elevate
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If you’re a marketer charged with implementing a full scale employee advocacy program for your enterprise (or even SMB) operation, you’re faced with a seemingly daunting task. In a company with more than 50 people, it’s no longer enough to stick your head over the cubicle partition to ask Fred if he can tweet about the new product update you’re rolling out. Nor...
- Topics:
- Employee Advocacy,
- LinkedIn Elevate
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Like many terms and phrases, the definition of employee advocacy varies based on the source. In the past, we have offered our own extremely simple interpretation: “the promotion of your company by the people who work for it.” And in a nutshell, that’s what employee advocacy is all about. But there are many different layers and components to this critical...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy
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Editor's Note: You'll find your handy pocket guide at the end of this article. As Michael Brenner points out in the intro to LinkedIn’...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy
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In the age of content saturation and ad-blocking proliferation, marketing reach is more elusive than ever before. Simply getting your...
- Topics:
- Employee Advocacy,
- LinkedIn Elevate
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It goes without saying that a company’s employees are its most valuable assets. A happy and productive workforce leads to growth,...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy