LinkedIn Elevate Articles

  • 5 Common Misconceptions About LinkedIn Elevate

    5 Common Misconceptions About LinkedIn Elevate

    October 25, 2018

    If you’ve ever considered an employee advocacy program for your organization, or have even heard of the term employee advocacy, you’re probably aware there are a bevy of different tools & programs available. And while 94% of B2B buyers conduct online research at some point in the buying process (Accenture), getting a true sense of a tools and capabilities can be...

  • LinkedIn Elevate Chronicles

    How 3 Companies Supercharged Employee Advocacy with LinkedIn Elevate

    October 21, 2018

    By now, you likely have a base understanding of what employee advocacy is and why it’s important. You’ve probably perused a few articles espousing the many business benefits of employee advocacy, including its remarkable ability to boost a brand’s thought leadership. But unless you’ve actually formalized your program by adopting an employee advocacy platform,...

  • How to Curate Good Content: Insights From the Top Broadcasts on LinkedIn Elevate

    How to Curate Good Content: Insights From the Top Broadcasts on LinkedIn Elevate

    August 6, 2018

    Building your brand reputation on social media involves more than just your brand accounts. For maximum impact, more brands are engaging their employees by helping them to share content in a way that facilitates success for both the employee and the brand. As a result, many organizations have created employee advocacy programs to make it easy for their employees...

  • your employee advocacy checklist fit to print

    An Employee Advocacy Program Checklist Fit to Print

    June 24, 2018

    If you’re a marketer charged with implementing a full scale employee advocacy program for your enterprise (or even SMB) operation, you...

  • Coworkers Talking Happily

    9 Marketing Experts Define Employee Advocacy in One Sentence

    May 29, 2018

    Like many terms and phrases, the definition of employee advocacy varies based on the source. In the past, we have offered our own...

  • your employee advocacy program pocket guide

    Making the Case for Employee Advocacy: A Pocket Guide

    April 25, 2018

    Editor's Note: You'll find your handy pocket guide at the end of this article. As Michael Brenner points out in the intro to LinkedIn’...