LinkedIn Groups Articles

  • #AskLMS: How Can I Best Use LinkedIn Groups in My Marketing Plan?

    February 3, 2016

    Editor’s Note: This post is authored by Matt Verghese, Senior Product Manager at LinkedIn. Welcome to Ask LMS, where LinkedIn Marketing Solutions answers your questions about marketing on LinkedIn and beyond. Our question today comes from Sam. Sam asks: Do you have any tips for marketers looking to make the most of LinkedIn Groups? Thanks for your question, Sam,...

  • Introducing Your New LinkedIn Content Marketing Tactical Plan

    October 14, 2015

    79% of B2B marketers believe that social media is an effective marketing channel. But while people spend time on other social channels, they’re investing time on the most powerful platform for B2B and high consideration B2C marketers: LinkedIn. Furthermore, 80% of B2B leads come from LinkedIn. To ensure you don't miss out on the opportunity to get your brand in...

  • How to Create an Oktoberfest Aura with Your Brand

    October 20, 2014

    Oktoberfest gathers beer connoisseurs from around the world for a weeks-long festival in southern Germany. A staple of German culture for generations, the event emphasizes the ideals of cheerfulness and peace of mind. The Germans call this ideal gemütlichkeit (geh-moo-leek-kite). It is the Oktoberfest brand, referring to an experience that induces warmness while...

  • LinkedIn Groups 101: How to Build an Engaged Community on...

    October 8, 2014

    Hey, you – yeah, we’re talking to you. We’re going to let you in on a little secret about LinkedIn Groups. If you’re not putting much...

  • LinkedIn Group Provides The Ideal Platform For GE Capital...

    May 14, 2014

    Editor's Note: Anthony Spargo is the Director of Public Affairs for GE & Director of Communications for GE Capital. This post is told...

  • Introducing a New Look and Feel for LinkedIn Groups

    August 22, 2013

    If you are managing a LinkedIn Group or participate in a Group, you may have noticed some recent updates to the look and feel of the...