LinkedIn Influencers Articles

  • Marketers, What Gift Are You Giving This Holiday Season?

    December 18, 2016

    The holiday season is tied to memories of childhood and of giving. (And also a little getting). We asked marketers to reflect back on their youth and remember the first time they recall advertising influencing what holiday gifts they wanted. Take a look at the short video, "Sophisticated Marketers On Camera: Gift Edition," to see what ads created demand in the...

  • Ann Handley's Greatest Content Marketing Hits

    September 19, 2014

    Remember how it felt to walk into a music store and find a favorite artist’s greatest hits album? How pushing play took you on a trip down memory lane? And how it felt to discover a new favorite from an artist you love? Ann Handley is a rock star of content marketing. Since bursting on the scene 12 years ago, she has produced a string of hits helping others...

  • How to Create Value for the Audiences that Matter Most

    September 17, 2014

    Last week, we gathered a group of senior marketers and top executives for ConnectIn Sydney. Central themes for the event were authenticity, consciousness and compassion in business. We explored how this not only applies to leadership and motivating employees, but for marketers, it also influences how we tell stories that matter to our audiences. Key Takeaways:...

  • Meet the Marketer: Ann Handley & Her Magical Mix of Content...

    September 15, 2014

    What do tiny houses, ear muffs, and wine have to do with content marketing? Give up? They have all been known to help Ann Handley hone...

  • A Holiday Gift of Marketing Inspiration from LinkedIn

    December 5, 2013

    As 2013 comes to a close, we look back at 10 of our favorite Marketing posts from LinkedIn Influencers this year. To celebrate these...

  • 10 Marketing Influencers on LinkedIn to Follow Today

    August 8, 2013

    You don’t always have the time or budget to jet off to the latest conference to hear thought leaders share their insights – the kind...