LinkedIn Lead Accelerator Articles

  • How to Leverage LinkedIn Sponsored Updates and LinkedIn Lead Accelerator: Introducing Two New Tutorial Videos from Lynda.com

    October 7, 2015

    Video killed the radio star. Now video is killing it with excellent new tutorials on how to leverage LinkedIn Sponsored Updates and Linked Lead Accelerator. Introducing two new tutorial videos from Lynda.com, a LinkedIn company, that provide marketers a deep-dive into how to generate strong results from LinkedIn Sponsored Updates and LinkedIn Lead Accelerator. “...

  • B2B Beat: The Mann vs. Funnel Whiteboard Session

    September 28, 2015

    Editor’s Note: This post is the final installment in a series in which Chris Mann, Group Product Manager of B2B Marketing at LinkedIn, discusses how he helped develop LinkedIn Lead Accelerator to enable marketers to succeed. In our most recent post in the series, he showed how LinkedIn Lead Accelerator gives B2B marketers what they really want: Leads. This week...

  • Why LinkedIn Lead Accelerator Is "Crushing It" for eCornell

    September 24, 2015

    This post by Andrew Hickey, Director of Digital Marketing at eCornell, was originally published on the LinkedIn Publishing Platform. We've been using LinkedIn Lead Accelerator for one year at eCornell. The results, as they say, are in. First, a quick refresher on how to use LinkedIn Lead Accelerator and what exactly this tool does can be found here. We ran...

  • Mann vs. Funnel: Giving B2B Marketers What They Really Want...

    September 5, 2015

    Editor’s Note: This post is part of an ongoing series in which Chris Mann, Group Product Manager of B2B Marketing at LinkedIn,...

  • Mann vs. Funnel: How LinkedIn Lead Accelerator Helps...

    August 29, 2015

    Editor’s Note: This post is part of an ongoing series in which Chris Mann, Group Product Manager of B2B Marketing at LinkedIn,...

  • Mann vs. Funnel: Why LinkedIn is the Ultimate Lego Set

    August 19, 2015

    Editor’s Note: This post is part of an ongoing series in which Chris Mann, Group Product Manager of B2B Marketing at LinkedIn,...