LinkedIn News Articles

  • Working Together

    Work Better Together with Sales Navigator

    October 10, 2017

    Editor's Note: This post originally appeared on the LinkedIn Sales blog. For B2B sales professionals, closing deals has never been harder. With more buyers involved in the purchasing process, the proliferation of disconnected sales systems, and inefficiencies between the sales and marketing functions, the sales cycle has become incredibly complex. In this...

  • LinkedIn Website Demographics

    Explore the Power of LinkedIn Website Demographics

    September 20, 2017

    In July, we announced LinkedIn Website Demographics, our new tool that enables marketers to see what types of professionals are visiting their website. The insights can be a powerful way for you to create stronger content and campaigns for your marketing.    Website Demographics filters your website traffic by eight professional dimensions and powered by our...

  • LinkedIn Audience Network

    Introducing the LinkedIn Audience Network

    September 6, 2017

    One of the biggest challenges for marketers is reaching the people who matter most to your business. While LinkedIn Sponsored Content has always let you reach a professional audience in the newsfeed, what if you could reach even more professionals by promoting your content beyond LinkedIn -- on other premium apps and websites where those same professionals also...

  • LinkedIn Audience Network

    Brand Safety and Context on the LinkedIn Audience Network

    September 6, 2017

    At LinkedIn, it’s our top priority to promote your content in a high-quality and brand-safe context. To that end, we’ve taken measures...

  • LinkedIn Introduces Native Video: Here’s What It Means for ...

    August 23, 2017

    Yesterday, LinkedIn announced that it is now offering native video for members. This post by Pete Davies on the LinkedIn blog outlines...

  • Announcing the Latest LinkedIn Content Insights Quarterly: ...

    August 17, 2017

    Welcome to the second edition of the LinkedIn Content Insights Quarterly. This report uses LinkedIn data to examine the kinds of...