LinkedIn Marketing News Articles

  • Man working alone in a café

    Why Conversation Ads Are the Lead Gen Engine B2B Startups Have Been Waiting For

    August 28, 2020

    If you ask ten B2B startup marketers about their growth strategy, you get ten different answers. Before joining LinkedIn, I spent five years running early-stage marketing teams, from Seed stage with less than 10 people to Series B with more than 100 people. At each stage, the tactics I used were different, but the growth goals were always the same. B2B startup...

  • LinkedIn Water Cooler Series

    The Water Cooler: Marketing Pros Discuss the Post-COVID-19 Future of Work on LinkedIn

    August 21, 2020

    There are now more than 706 million LinkedIn members, and every month on the platform these professionals engage with and discuss content that’s important to them — inside and outside the office. In this edition of the Water Cooler, we’re taking a deep dive into the articles that are receiving the most shares from marketing professionals on LinkedIn. In July,...

  • LinkedIn Water Cooler Series

    The Water Cooler: Black Lives Matter Enters the Conversation on LinkedIn

    August 6, 2020

    Editor's Note: This Water Cooler post examining June data was published later than usual. We will return to our regular cadence this month. The conversation inside and outside the office has centered on calls for racial justice following the deaths of George Floyd in Minneapolis, Minnesota, and Breonna Taylor in Louisville, Kentucky. The impact of their deaths...

  • Live With Marketers: Alex Rynne, Ryan Lytle, Chris Packard

    Events 2.0: Live with Marketers is Back to Unpack Virtual...

    July 14, 2020

    When we first launched Live with Marketers several years ago, our mission was simple: help solve marketing problems, by bringing...

  • Advertising in a Recession

    Advertising in Recession — Long, Short, or Dark?

    April 6, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites so far in 2020 and which was contributed by...

  • Staying Connected

    Staying Connected and Productive with Virtual Events

    March 12, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites so far in 2020. In a matter of weeks,...