LinkedIn Marketing News Articles

  • Woman working in kitchen. Do Business Where Business is done.

    Doubling Down on the 3 Pillars of B2B Marketing Success

    June 25, 2020

    Brand marketing or lead gen? Lead gen or brand marketing? Attempting this balancing act can pose challenges for B2B marketers who recognize the value of both short-term and long-term thinking. The truth is that while you could prioritize one or the other, based on your strategy and goals, building a strong foundation in both will enable your organization to...

  • Woman at a table looking at a computer

    Reach More of the Right Professionals at Scale with New Retargeting and Audience Network Tools

    June 2, 2020

    Editor's Note: This post was co-authored by Ayusman Sarangi. As the business world transitions to recovery mode, it’s more important than ever for brands to reach and engage the audiences that matter to their business. Reduced marketing budgets and shifting business needs also mean you are under more pressure than ever to make your online investments go further....

  • LinkedIn Water Cooler Series

    The Water Cooler: Leadership in These Difficult Times

    May 29, 2020

    Every month on LinkedIn, business professionals engage with and discuss content that’s most important to them. In April, the majority of the top 10 most shared articles on LinkedIn emphasized how to be successful leaders in the current challenging environment. For example, two top stories spotlight the effective leadership style of women throughout the crisis,...

  • LinkedIn Events Announcement

    What’s New with LinkedIn Pages

    May 12, 2020

    As businesses around the world adjust to the “new abnormal,” we understand that one of the biggest adjustments you’ve had to make is...

  • LinkedIn Water Cooler Series

    The Water Cooler: The Topic of COVID-19 Dominates the Most ...

    April 28, 2020

    Every month on LinkedIn professionals engage with and discuss content that’s important to them. In March, the large majority of the...

  • How Marketers Can Help Lead Brands During this Time of Uncertainty

    How Today’s Marketers Can Help Their Brands Navigate Forward

    April 22, 2020

    Marketers everywhere are being asked to help lead their businesses forward during this time of uncertainty. And their roles uniquely...