LinkedIn Marketing News Articles

  • LinkedIn Water Cooler

    The Water Cooler: How Empowering Employees Drives Engagement on LinkedIn

    August 25, 2019

    This month the leaders of the Business Roundtable, including JPMorgan Chase CEO Jamie Dimon, issued a statement downplaying the notion that producing shareholder value should be the sole goal of a business. Instead, the Business Roundtable said that corporations should also generate value for customers, employees, suppliers, and their communities. On the...

  • Sophisticated Marketer Quarterly

    Is Print Dead? Not So Fast…

    August 4, 2019

    In introducing LinkedIn’s recent B2B marketing trends for the contrarian marketer series, Peter Weinberg shared an interesting thought about following trends too closely: “If your marketing strategy is based on consensus opinion — even if that consensus opinion is right — you’re destined to fail. If your competitors are doing exactly what you are doing, then you...

  • LinkedIn Water Cooler

    The Water Cooler: Why the Topic of Business Culture Drives Big-Time Engagement on LinkedIn

    July 28, 2019

    LinkedIn has more 630 million LinkedIn members, and increasingly they are viewing the platform as a place to soak up business knowledge. In the past quarter, LinkedIn achieved record levels of engagement in the feed, content shared across the platform, and messages sent. It’s why LinkedIn is fast becoming the water cooler for global business professionals. It’s...

  • Targeting on LinkedIn

    Targeting on LinkedIn Just Got More Powerful

    March 20, 2019

    Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn...

  • LinkedIn Interest Targeting

    Introducing Interest Targeting

    January 23, 2019

    Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn...

  • LinkedIn Water Cooler

    The Water Cooler: Why Jeff Bezos and Brigette Hyacinth...

    June 28, 2019

    If you want to engage the more than 630 million LinkedIn members on the platform, which is fast becoming the water cooler for global...