LinkedIn Marketing News Articles

  • A woman's hands working on a laptop on a wooden desk. Notes and mobile device are lying on the desk as well.

    Terminus Introduces New and Improved LinkedIn Marketing Solutions Integration

    May 5, 2021

    A few years ago, Terminus noticed that more and more B2B companies wanted to incorporate LinkedIn ads as a core pillar of their account-based marketing strategy. Go-to-market teams wanted an easy, integrated way to engage their most important accounts on LinkedIn’s trusted, professional platform, so Terminus integrated with LinkedIn ads back in 2018 to meet this...

  • LinkedIn Water Cooler Series

    APAC Water Cooler: Diving Into Diversity in the Workplace

    April 25, 2021

    Each day, millions of professionals discuss issues that are important to them — in society or the workplace — on LinkedIn. And gender equality is no exception. Given that we marked International Women’s Day in March, we investigated how dialogue on gender diversity and inclusion played out on the platform for this edition of the Water Cooler series for APAC....

  • 2021 Progress Report: Improving Measurement

    April 20, 2021

    As part of our commitment to leading with transparency, constantly improving, and delivering the safe platform that helps you grow your businesses, we’re sharing updates on our progress. This includes our ongoing work with third-party advertising standards organizations to offer world class measurement solutions. Here are some updates from the past few months...

  • LinkedIn Water Cooler Series

    The Water Cooler: The Future of Work, Post-Vaccine

    March 30, 2021

    There are now more than 740 million LinkedIn members who use our platform to engage with one another and discuss content that’s...

  • A pug dressed up in a police costume with the tagline: Costumed pugs on LinkedIn. Unlikely. LinkedIn is where business is done.

    Don’t Be a Fish Out of Water: Do Business Where Business Is...

    March 17, 2021

    In modern marketing, getting your message to the right audience is key. But if you want to reach business professionals, reaching them...

  • Sharing an update on our plans for IDFA

    March 4, 2021

    Maintaining trust continues to be a top priority for platforms and organizations. We’ve always led and made decisions grounded in our...