LinkedIn Marketing News Articles

  • Targeting on LinkedIn

    Targeting on LinkedIn Just Got More Powerful

    March 20, 2019

    Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 1. One of the hardest parts of advertising is reaching the right people.  With so many ways to define your target audience, it can be difficult deciding how to reach the audience that fits your ideal...

  • LinkedIn Interest Targeting

    Introducing Interest Targeting

    January 23, 2019

    Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 3. At LinkedIn Marketing Solutions, our goal is to help businesses grow by enabling them to engage the audiences that matter most to them. But with the breadth of content, conversations, and engaging...

  • LinkedIn Water Cooler

    The Water Cooler: Why Jeff Bezos and Brigette Hyacinth Engage Readers on LinkedIn

    June 28, 2019

    If you want to engage the more than 630 million LinkedIn members on the platform, which is fast becoming the water cooler for global business professionals, here are two pieces of advice: Write about Amazon’s Jeff Bezos. Have Brigette Hyacinth, the author of “The Future of Leadership: Rise of Automation, Robotics, and Artificial Intelligence,” write your article...

  • LinkedIn Content Insights Quarterly

    Ad Tech, What Government Workers are Reading, and More...

    June 23, 2019

    In this quarter’s edition of the LinkedIn Content Insights Quarterly, which examines the kind of content members were engaging with in...

  • LinkedIn Ad History Timeline

    Introducing “A Brief History of Advertising on LinkedIn” ...

    June 11, 2019

    LinkedIn debuted on May 5, 2003. The professional networking platform, with its vision of “creating economic opportunity for every...

  • LinkedIn Water Cooler

    The Water Cooler: 3 Kinds of Posts That Boost Engagement...

    May 31, 2019

    With 280 billion updates viewed in the LinkedIn feed last year, the platform is increasingly global business’s digital water cooler...