LinkedIn Marketing News Articles

  • Influential CMOs

    The 3 Most Pressing Questions For Top CMOs

    June 21, 2018

    The World’s Most Influential CMOs 2018 – a new report by Forbes, Sprinklr, and LinkedIn – is more than a list of talented, innovative marketers: It’s a revealing snapshot of the tectonic shifts marketers face today and a portrait of the most effective strategies for addressing them. This year’s report shows how forward-thinking marketers are grappling with these...

  • Content Insights Quarterly

    GDPR Is Coming, What CMOs Are Reading, and More Insights from the Content Insights Quarterly

    May 16, 2018

    In this edition of the Content Insights Quarterly, which covers the first quarter of 2018, we explore two areas of focus: content that caught the eye of Chief Marketing Officers on LinkedIn and the top content about the General Data Protection Regulation (GDPR). GDPR is a hot, yet confusing, topic, so we identified the top articles to give you the low down and...

  • LinkedIn Video Ads

    LinkedIn Goes All-In on B2B Video

    March 29, 2018

    As a B2B marketer, capturing your audience’s attention has never been harder. While video is a proven and popular tactic to engage decision-makers, the challenge has been finding a quality environment in which to reach them. According to an internal LinkedIn study, over 46% of B2B advertisers surveyed said this was a top challenge when running video campaigns on...

  • Introducing the LinkedIn Content Insights Annual

    March 12, 2018

    Even as we move deeper into the new year, it’s always instructive to reflect back on the year that was. This report uses LinkedIn data...

  • International Women's Day

    International Women's Day: A Growing Conversation on...

    March 8, 2018

    Editor’s Note: Lacey Miyazaki, Americas Insights Team Lead, LinkedIn, co-wrote this post with David Diaco, Senior Insight Analyst,...

  • What Financial Services Professionals are Reading on...

    March 5, 2018

    Here’s the fourth edition of the LinkedIn Content Insights Quarterly. This report uses LinkedIn data to examine what kinds of content...