LinkedIn Marketing News Articles

  • We discovered two measurement issues. Here’s how we’re making it right.

    November 12, 2020

    We are committed to the transparency and integrity of our ads products. This commitment guides us as we improve our offerings and systems to help ensure we maintain a trusted platform. This also means that when something goes wrong, we address it. In August, our engineering team discovered and then subsequently fixed two measurement issues in our ads products...

  • Screenshot of Ogilvy LinkedIn post

    Ogilvy Becomes First Agency to Reach 1 Million Followers on LinkedIn

    October 30, 2020

    It took marketing communications agency Ogilvy six years to amass 500,000 followers on its LinkedIn Page. It took just two years to double that figure and reach 1 million followers several weeks ago. “Reaching the 1 million milestone is a validation of all the hard work that our team has put in over the years,” says John Vetrano, Ogilvy’s Worldwide Social Media...

  • Introducing LinkedIn Company Engagement Report

    The Company Engagement Report on LinkedIn Is Here to Power Up Your ABM Strategy

    October 29, 2020

    Is this strategy working? It’s a question that marketers have been asking for decades and the answer has often been difficult to attain. It’s not that we don’t have the tools and capabilities to measure almost anything we want, but the challenge remains in distilling the metrics (and audiences) that truly matter. This is a big advantage of account-based...

  • LinkedIn Water Cooler Series

    The Water Cooler: Marketing Pros Focused on U.S. Election...

    October 28, 2020

    There are now more than 706 million LinkedIn members, and every month on the platform these professionals engage with and discuss...

  • A man carrying his backpack over his left shoulder looking at his cell phone. View of the city is fazed out in the background.

    What We Learned from a Government Sentiment Analysis on...

    October 21, 2020

    Editor's Note: This blog post was co-written by Matt Ross, Client Partner, LinkedIn Marketing Solutions. If there’s been a more...

  • What’s New With LinkedIn Pages

    October 20, 2020

    Seven months into our new reality, organizations around the world have had to quickly pivot to find new ways to engage with the...