LinkedIn Marketing News Articles

  • Targeting on LinkedIn

    Targeting on LinkedIn Just Got More Powerful

    March 20, 2019

    One of the hardest parts of advertising is reaching the right people.  With so many ways to define your target audience, it can be difficult deciding how to reach the audience that fits your ideal customer profile or folks who are more likely to be interested in your business. Today, we’re excited to introduce three new ways to help you easily target more of the...

  • International Women's Day

    International Women’s Day 2019 — How Companies Are Embracing the Diversity Conversation on LinkedIn

    March 8, 2019

    International Women’s Day is a celebration of the societal, political, cultural, and economical accomplishments of women around the globe. This day was honored for the first time in 1911 in Austria, Denmark, Germany and Switzerland, marking today as the 108th International Women’s Day!  This year’s theme is #BalanceforBetter, which reflects the ongoing endeavors...

  • LinkedIn Water Cooler

    The Water Cooler: What Professionals Are Reading on LinkedIn, and What You Can Learn From It

    February 20, 2019

    The first edition of The Water Cooler generated so much interest that we’re sharing what professionals are reading on LinkedIn again. Read on, and you’ll find the top 10 articles that LinkedIn members were engaging with on the platform in January. As LinkedIn becomes the digital water cooler of global business, members are reading an increasing number of...

  • LinkedIn Water Cooler

    The Water Cooler: What LinkedIn Members Are Reading on the ...

    January 30, 2019

    Welcome to the first edition of the LinkedIn Marketing Blog’s “The Water Cooler.” The water cooler, of course, is that spot in the...

  • LinkedIn Interest Targeting

    Introducing Interest Targeting

    January 23, 2019

    At LinkedIn Marketing Solutions, our goal is to help businesses grow by enabling them to engage the audiences that matter most to them...

  • TIAA Purpose-Driven Careers

    LinkedIn and TIAA Partner to Offer Millennials Advice for...

    January 22, 2019

    For millennials, a paycheck has only ever been a part of the bigger picture. They might want to get rich, but they care even more...