LinkedIn Marketing News Articles

  • LinkedIn Dynamic Ads

    Introducing LinkedIn Dynamic Ads in Campaign Manager

    September 10, 2018

    As marketers, you know that creating personalized experiences for your audience is more important than ever. Business decision-makers want the buying process to be tailored to them, but delivering these experiences is really hard to do. Today, we’re excited to announce that LinkedIn Dynamic Ads are now available directly in Campaign Manager. Whether you’re...

  • LinkedIn Content Insights Quarterly

    The World Cup Discussion, What Students Are Reading, and More Learnings from LinkedIn’s Content Insights Quarterly

    September 4, 2018

    In this quarter’s edition of the LinkedIn Content Insights Quarterly, we focus on two areas: Content that attracted the attention of students on LinkedIn The top content our members engaged with around a key moment from last quarter: The World Cup. As always in the Content Insights Quarterly, we share the top topics and content that LinkedIn’s more than 575...

  • Automated Bidding

    Better ROI for Less Work: Introducing Automated Bidding for Sponsored Content on LinkedIn

    August 29, 2018

    You have a great campaign ready. Creative is set, targeting looks good — but now, you have to figure out what you have to bid. You are always trying to deliver the best performance and ROI for your campaign, and the bid plays a crucial part in this. If you bid too low, you risk missing out on your ad being seen by its target audience and your campaign...

  • LinkedIn Video Ads

    LinkedIn Goes All-In on B2B Video

    July 6, 2018

    Editor’s Note: This is a special encore post. It attracted the second-most traffic in the first half of the year of any LinkedIn...

  • Influential CMOs

    The 3 Most Pressing Questions For Top CMOs

    June 21, 2018

    The World’s Most Influential CMOs 2018 – a new report by Forbes, Sprinklr, and LinkedIn – is more than a list of talented, innovative...

  • Content Insights Quarterly

    GDPR Is Coming, What CMOs Are Reading, and More Insights...

    May 16, 2018

    In this edition of the Content Insights Quarterly, which covers the first quarter of 2018, we explore two areas of focus: content that...