LinkedIn Marketing News Articles

  • Sharing an update on our plans for IDFA

    March 4, 2021

    Maintaining trust continues to be a top priority for platforms and organizations. We’ve always led and made decisions grounded in our values, with transparency about how data is collected and used on our platform at the core of what we do. We’ve always kept ourselves to a higher standard by putting our members first. And we work hard daily to provide reliable...

  • Woman at a desk with a laptop

    Innovation and Collaboration Fuel LinkedIn Marketing Partner Awards

    January 19, 2021

    One of the perks of working for LinkedIn Marketing Solutions is that we get a front row seat for all the cool, innovative stuff marketers are doing. We get to see them use this platform as a catalyst to inspire, engage, and move their audiences. This year — these unprecedented, turbulent, troubled, choose-your-cliche times — we saw marketers work even smarter,...

  • Advertising in a Recession

    Advertising in Recession — Long, Short, or Dark?

    April 6, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites in 2020 and which was contributed by Peter Field, a B2B Institute Research Fellow. Executive Summary As I write this, it looks increasingly certain there’s going to be a recession. It will probably be different to ‘normal’ recessions, but many of the lessons about advertising...

  • Staying Connected

    Staying Connected and Productive with Virtual Events

    March 12, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites in 2020. In a matter of weeks, coronavirus has...

  • LinkedIn Events Announcement

    What’s New with LinkedIn Pages

    May 12, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites in 2020. As businesses around the world adjust...

  • LinkedIn Introduces Conversation Ads

    Engage Your Prospects in More Personal Ways with...

    March 17, 2020

    Editor's Note: Enjoy this special encore post, which was one of readers' favorites in 2020. Today, more than 2.5 billion people (35%)...