LinkedIn News Articles

  • Announcing the LinkedIn Advertising Tips and Best Practices Hub

    December 6, 2017

    New York Times best-selling author Jay Baer recently expounded on how professional marketers of the future will need the following attributes: Unrelenting curiosity A love for iterative testing An addiction to the scientific method The good news for marketers who have (or aspire to have) these attributes is that there will never be a shortage of experiments to...

  • Small Business Retailers

    On Small Business Saturday, We Look at Small Business Retailers through the LinkedIn Lens

    November 25, 2017

    Editor's Note: This is the final post in the LinkedIn Marketing Blog's Small Business Series. The previous posts in the series can be found here and here and here. Back in 2010, American Express first promoted the Small Business Saturday campaign to encourage shoppers to patronize brick and mortar business that are small and local. Over the last seven years the...

  • Publishing

    The Top Small Business Owner Publishers on LinkedIn

    November 21, 2017

    This is our second post in the Small Business Series, which we are publishing this week as American Express’ Small Business Saturday approaches on November 25. In this series, we examining how small businesses and small business employees are using LinkedIn. In this post, we are using LinkedIn data to examine how small business owners are using LinkedIn as a...

  • Small Business Owner

    What Content Are Small Business Owners Engaging With on...

    November 20, 2017

    With American Express’ Small Business Saturday approaching on November 25, we are spending this week on the LinkedIn Marketing Blog...

  • Content Insights Quarterly

    What Freelancers and Other Professionals Are Reading on...

    November 15, 2017

    Here’s the third edition of the LinkedIn Content Insights Quarterly. This report uses LinkedIn data to examine what kinds of content...

  • LinkedIn Doubles Down on Lead Gen to Drive Even More ROI...

    November 14, 2017

    Editor's Note: This post was co-authored by Vasudha Mithal Earlier this year, we launched LinkedIn Lead Gen Forms for Sponsored...