LinkedIn Marketing News Articles

  • LinkedIn Acquires Drawbridge

    Helping Businesses Succeed with LinkedIn

    May 28, 2019

    Editor’s Note: As 2020 begins, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This post ranked No. 1. Our customers and partners engage with LinkedIn to grow their businesses and become more successful, so our focus is on how we can continue to help them do just that. Businesses today are able to reach and engage their...

  • Targeting on LinkedIn

    Targeting on LinkedIn Just Got More Powerful

    March 20, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 5. One of the hardest parts of advertising is reaching the right people.  With so many ways to define your target audience, it can be difficult deciding how to reach the audience that fits your ideal customer profile or...

  • LinkedIn Content Insights Quarterly

    What IT Decision Makers Are Reading, Contextual Targeting, and More from the Latest Content Insights Quarterly

    December 30, 2019

    The LinkedIn Content Insights Quarterly, which shares insights about what content is attracting engagement on LinkedIn, returns. In the latest edition, we examined the third quarter of 2019 and explored two areas of interest to marketers: Content that attracted the attention of IT Decision Makers on LinkedIn The top content members engaged with on the topic of...

  • LinkedIn Interest Targeting

    Introducing Interest Targeting

    January 23, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one...

  • LinkedIn Water Cooler

    The Water Cooler: Why Jeff Bezos and Brigette Hyacinth...

    June 28, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one...

  • LinkedIn Water Cooler

    The Water Cooler: The 4-Day Workweek, Environmentalism, and...

    December 14, 2019

    There are now more than 660 million LinkedIn members, and every month on the platform these professionals engage with and discuss...