LinkedIn News Articles

  • LinkedIn Marketing Partners

    Announcing the Expanded LinkedIn Marketing Partner Program

    August 7, 2017

    Let’s face it, being a marketer isn’t as easy as it used to be. With a constantly changing digital marketing landscape and rising expectations, it can feel like there’s never enough time in the day to do it all. In light of this, marketers are increasingly turning to technology and service providers to help them do more with less. In fact, according to a recent...

  • LinkedIn Website Demographics

    Introducing LinkedIn Website Demographics: Understand the Professional Audiences Visiting Your Website

    July 26, 2017

    For B2B marketers, knowing your ideal audience is critical to driving ROI. But a key challenge is understanding whether you’ve created the right content for the right people so you aren’t wasting your marketing budget. Imagine if you no longer had to guess if your marketing reached the right audiences. Instead, you could see who visited your website, and then...

  • New Analytics Features

    New Analytics Features to Help You Understand and Improve Your LinkedIn Campaigns

    July 19, 2017

    We consistently hear from marketers that one of the most critical and challenging parts of their job is understanding and improving the impact ad spend is having on their business. That’s why a top priority of ours is to make it effortless to prove the value created by your LinkedIn advertising. Equally important, we want to make it easy for you to know what is...

  • LinkedIn Campaign Manager

    Introducing a New Look for LinkedIn Campaign Manager

    July 11, 2017

    Creating and managing advertising campaigns should be an intuitive experience. We’ve been listening to your feedback, and we’re making...

  • Introducing the LinkedIn Content Insights Quarterly: Q1 2017

    June 7, 2017

    Welcome to the first edition of the LinkedIn Content Insights Quarterly. This report, which will appear after the close of every...

  • LinkedIn Matched Audiences

    Introducing LinkedIn Matched Audiences

    April 24, 2017

    For today’s marketer, ROI means everything. They are constantly on the hook to drive business results by engaging the right audiences...