LinkedIn Marketing News Articles

  • LinkedIn Ads Transparency

    Making Advertising More Transparent on LinkedIn

    May 21, 2019

    At LinkedIn, we are committed to providing a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers. Increased transparency to both our customers and members is critical to creating this trusted environment. To bring even greater transparency to ads on LinkedIn, we are...

  • LinkedIn Water Cooler

    The Water Cooler: What Professionals Are Reading on LinkedIn, and What It Can Teach Marketers About the Lost Art of Headline Writing

    April 29, 2019

    LinkedIn is becoming the digital water cooler for businesses around the world. There are 610 million members on LinkedIn, and they are reading and engaging with articles on the platform. The number of sessions on LinkedIn has grown 30% year-over-year, fueled by record levels of engagement in the feed and content shared across the platform.   In our monthly...

  • LinkedIn Water Cooler

    The Water Cooler: What Professionals Are Reading on LinkedIn, and What Marketers Can Learn from It

    March 31, 2019

    In our new monthly feature, The Water Cooler, we’re sharing what professionals are reading on LinkedIn. Read on, and you’ll find the top 10 articles that LinkedIn members were engaging with on the platform in February, which can give you insight into how you can interact with your target audience on LinkedIn. (You can see the two previous editions of The Water...

  • Account-Based Marketing

    Adobe, Microsoft, and LinkedIn Join Forces to Accelerate...

    March 26, 2019

    To give more marketers a more efficient pathway to reaching their prospects and customers, LinkedIn has been focused on expanding the...

  • What Professionals Are Reading on LinkedIn

    Global Trade, What Professionals in Manufacturing are...

    March 24, 2019

    In this edition of the LinkedIn Content Insights Quarterly, we explore what content is catching the eyes of the more than 610 million...

  • Targeting on LinkedIn

    Targeting on LinkedIn Just Got More Powerful

    March 20, 2019

    One of the hardest parts of advertising is reaching the right people.  With so many ways to define your target audience, it can be...