LinkedIn Marketing News Articles

  • emotions in B2B marketing

    Why B2B Marketers Need to Get in Touch with Their Feelings

    November 10, 2019

    Editor's Note: A webinar exploring the Binet & Field research covered in this post takes place Monday, November 11, at noon ET. Register for the webinar. A version of this post originally appeared on the the LinkedIn Sales and Marketing Blog in EMEA. Ignoring people’s feelings is rarely a good strategy when it comes to building relationships, both in our...

  • LinkedIn Water Cooler

    The Water Cooler: Why Articles About the Human Side of Business Engage Readers on LinkedIn

    October 31, 2019

    The Water Cooler is back, delivering the refreshing cold water of truth about what professionals are reading on LinkedIn! With more than 660 million members on the platform, LinkedIn has become the global water cooler, the spot where professionals gather to discuss what’s on their mind. In this month’s Water Cooler, where we look at the 10 most engaging articles...

  • LinkedIn Marketing ROI Research

    The Long and Short of ROI: Why Measuring Quickly Poses Challenges for Digital Marketers

    October 29, 2019

    Delivering Value Marketers deliver tremendous, and often unrecognized, value to their business. Yes, you read that correctly: unrecognized. Value is a complex concept that makes it hard to measure and even harder to showcase throughout an organization. The digital age is awash in data that demonstrates the power of marketing to build brand, produce engagement,...

  • LinkedIn Content Insights Quarterly

    What Teachers Are Reading, the Latest on GDPR, and More...

    October 20, 2019

    The LinkedIn Content Insights Quarterly, which dives deep into the LinkedIn platform to surface insights that can help marketers, is...

  • What's New with LinkedIn Pages

    What’s New with LinkedIn Pages: Tap into Your Employees’...

    October 15, 2019

    Organizations have told us that building a sense of community is more important than ever — it impacts how your customers feel about...

  • LinkedIn Water Cooler

    The Water Cooler: What's Resonating with APAC Marketers

    October 5, 2019

    The concept of a water cooler that colleagues gather around to chat these days feels a bit antiquated — on a 90s TV show with canned...