LinkedIn Marketing News Articles

  • Objective-Based Advertising on LinkedIn

    LinkedIn Introduces Public Beta of Objective-Based Advertising in Campaign Manager

    November 5, 2018

    At LinkedIn Marketing Solutions, we’re always working on ways to make it easier for marketers — across all experience levels — to advertise on our platform and meet their campaign objectives. Setting up and executing campaigns should be easy, even for the everyday B2B marketer. That’s why we are excited to announce the beta release of Objective-Based Advertising...

  • Vimeo Videos on LinkedIn

    Vimeo Launches Video Integration for Company Pages on LinkedIn

    November 4, 2018

    Earlier this year LinkedIn announced native video sharing as a new way for Company Pages to engage an organization's followers and talent. Since then, native video on LinkedIn has helped companies connect with their audiences, attract new talent and share important updates. In an effort to make video sharing even easier, we’re excited to announce that Vimeo, an...

  • LinkedIn Sponsored Content

    Improving the Quality of Clicks on Your LinkedIn Sponsored Content

    October 1, 2018

    At LinkedIn, our goal is to help you reach your marketing objectives with high-performing campaigns. To that end, in the coming months we will test and roll out a series of changes to Sponsored Content that are designed to help you generate higher-quality clicks on your ads and improve campaign ROI. For example, for ads with longer intro copy, mobile clicks on...

  • LinkedIn Dynamic Ads

    Introducing LinkedIn Dynamic Ads in Campaign Manager

    September 10, 2018

    As marketers, you know that creating personalized experiences for your audience is more important than ever. Business decision-makers...

  • LinkedIn Content Insights Quarterly

    The World Cup Discussion, What Students Are Reading, and...

    September 4, 2018

    In this quarter’s edition of the LinkedIn Content Insights Quarterly, we focus on two areas: Content that attracted the attention of...

  • Automated Bidding

    Better ROI for Less Work: Introducing Automated Bidding for...

    August 29, 2018

    You have a great campaign ready. Creative is set, targeting looks good — but now, you have to figure out what you have to bid. You are...