LinkedIn News Articles

  • LinkedIn Matched Audiences

    Introducing LinkedIn Matched Audiences

    April 24, 2017

    For today’s marketer, ROI means everything. They are constantly on the hook to drive business results by engaging the right audiences at the right stage throughout the entire customer lifecycle. That’s why we’re excited to announce this week’s launch of Matched Audiences, a set of targeting capabilities that gives you the unique ability to combine LinkedIn’s...

  • LinkedIn Partners With DataSift

    LinkedIn Partners With DataSift to Give B2B Marketers Advanced Data Insights

    January 18, 2017

    Today’s B2B content marketers live and die by data, and knowing what matters to their audiences can mean boom or bust. But with so much data to crunch, it’s harder than ever to cut through the noise and understand who they should target, how they should communicate and what kind of content to create. Today, we’re excited to announce the launch of PYLON for...

  • Why Marketers Should Get Excited About Microsoft’s Acquisition of LinkedIn

    December 16, 2016

    Last week, Microsoft announced that it had closed its acquisition of LinkedIn. I wanted to share a bit about what I think this deal means for digital marketers. Six months ago, when Microsoft announced its intention to acquire LinkedIn, Satya Nadella, Microsoft’s CEO, and Jeff Weiner, LinkedIn’s CEO, identified many benefits from the deal. At the time, Nadella...

  • LinkedIn Sponsored InMail

    LinkedIn Sponsored InMail Is Now Available to All Marketers...

    November 9, 2016

    One of the biggest challenges B2B marketers face is delivering a relevant and engaging ad experience to the right person, at scale....

  • LinkedIn Introduces B2B Product and Service Reviews Into...

    October 3, 2016

    As today’s business technology solutions landscape grows in complexity, savvy B2B buyers are relying — more than ever — on the...

  • LinkedIn Conversion Tracking

    Announcing Native Conversion Tracking for LinkedIn...

    September 8, 2016

    When we speak with marketers who are advertising on LinkedIn, we often hear: “How can I get better insight into the impact of my...