LinkedIn Self-Serve Ads Articles

  • Everything You Need to Know to Rock LinkedIn Sponsored Content

    January 24, 2017

    Our research shows that LinkedIn members are hungry for quality content. Over 467 million members create over 9 billion content impressions in the LinkedIn feed every week. Whether it informs, helps advance careers or even entertains—overwhelmingly, content is the reason LinkedIn members keep coming back. If your company is creating great content, your audience...

  • 5 Essential Strategies for Using Ads in Your Next Inbound Campaign

    November 3, 2015

    Editor's Note: This post was contributed by Marcus Andrews, Product Marketing Manager at HubSpot. At HubSpot, our relationship with ads has always been a little … complicated. Historically, ads weren’t part of our playbook, but many smart marketers were still using them as part of their marketing mix. So this year, we decided to take a long look at how inbound...