The world is a big place. That’s good news and bad news for marketers. While almost any audience can be found online, no matter how niche, finding them isn’t always as easy as we’d like. A good targeting strategy goes a long way, but you also need the right tools and platform to effectively reach the right audience. LinkedIn Sponsored Content was designed with...
LinkedIn Sponsored Content Articles
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For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a form on a brand’s mobile website to access a piece of content. Just think -- when was the last time you got excited to fill out a form on your phone? Today, we’re excited to launch LinkedIn Lead Gen Forms, a new solution that...
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You understand advertising and generally get how auctions work. But marrying the two in the digital realm—advertising and auctions—can be a little confusing. You might ask: What are you bidding on? How do you win a digital auction? What does any of this have to do with advertising? LinkedIn advertising auctions make it easy to amplify your message to people you...
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79% of B2B marketers believe that social media is an effective marketing channel. But while people spend time on other social channels...
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With long-form content and no maximum character counts in the body, writing a LinkedIn Sponsored InMail message can seem daunting. If...
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It’s easy to find the perfect audience on LinkedIn. Our members share exactly who they are and what they’re here for. Job title,...