You understand advertising and generally get how auctions work. But marrying the two in the digital realm—advertising and auctions—can be a little confusing. You might ask: What are you bidding on? How do you win a digital auction? What does any of this have to do with advertising? LinkedIn advertising is a powerful ads platform that enables organizations to...
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Paging through a travel magazine, you come across an article extolling the virtues of a particular Caribbean island. It’s got beautiful images, and the copy that describes the beaches, the history, the attractions, and the food is both engaging and informative. Maybe that should be your next vacation destination? Looking closer, you see a disclaimer in small...
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- LinkedIn Sponsored Content
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Digital advertising is a key marketing tool for reaching and engaging target audiences. But as people become more sophisticated in how they discover and interact with content, native advertising provides brands with a new way to get their message out. Below, we walk you through everything you need to know to get started with native advertising: what it is, why...
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You can’t prove a campaign’s success if you don’t have the numbers to back it up. Anecdotal insights may hold water in casual...
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- LinkedIn Sponsored Content
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For art appreciators, it’s a treat to soak in the masterpieces. Especially those that have earned a reputation for impressing...
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Editor's Note: This post originally appeared on LinkedIn. 89% of marketers and are now utilizing content marketing, but the majority...
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- LinkedIn Sponsored Content