Digital advertising is a key marketing tool for reaching and engaging target audiences. But as people become more sophisticated in how they discover and interact with content, native advertising provides brands with a new way to get their message out. Below, we walk you through everything you need to know to get started with native advertising: what it is, why...
LinkedIn Sponsored Content Articles
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You can’t prove a campaign’s success if you don’t have the numbers to back it up. Anecdotal insights may hold water in casual conversation, but managers and decision-makers need cold, hard proof that your digital efforts are paying dividends. We know your LinkedIn advertising needs to bring back a strong ROI, which is why we’ve introduced a new measuring tool...
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For art appreciators, it’s a treat to soak in the masterpieces. Especially those that have earned a reputation for impressing audiences with their virtuosity. For us marketers, it’s only natural to envy artists who get their audiences to revere and lose themselves in their creations. After all, it’s not easy to create engaging content, and it’s even harder to...
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Editor's Note: This post originally appeared on LinkedIn. 89% of marketers and are now utilizing content marketing, but the majority...
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The world is a big place. That’s good news and bad news for marketers. While almost any audience can be found online, no matter how...
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For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a...