You can’t prove a campaign’s success if you don’t have the numbers to back it up. Anecdotal insights may hold water in casual conversation, but managers and decision-makers need cold, hard proof that your digital efforts are paying dividends. We know your LinkedIn advertising needs to bring back a strong ROI, which is why we’ve introduced a new measuring tool...
LinkedIn Sponsored Content Articles
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For art appreciators, it’s a treat to soak in the masterpieces. Especially those that have earned a reputation for impressing audiences with their virtuosity. For us marketers, it’s only natural to envy artists who get their audiences to revere and lose themselves in their creations. After all, it’s not easy to create engaging content, and it’s even harder to...
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Editor's Note: This post originally appeared on LinkedIn. 89% of marketers and are now utilizing content marketing, but the majority of them are still struggling to achieve sustained success. Why? There's a big difference between posting content and content marketing. Having a defined strategy that's executed consistently is vital. But above and beyond that,...
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The world is a big place. That’s good news and bad news for marketers. While almost any audience can be found online, no matter how...
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- LinkedIn Sponsored Content
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For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a...
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You understand advertising and generally get how auctions work. But marrying the two in the digital realm—advertising and auctions—can...