LinkedIn Sponsored Content Articles

  • Using LinkedIn Sponsored Content

    5 Brands That Used Sponsored Content to Engage a New Audience

    June 28, 2017

    The world is a big place. That’s good news and bad news for marketers. While almost any audience can be found online, no matter how niche, finding them isn’t always as easy as we’d like. A good targeting strategy goes a long way, but you also need the right tools and platform to effectively reach the right audience. LinkedIn Sponsored Content was designed with...

  • LinkedIn Lead Gen Forms

    Introducing LinkedIn Lead Gen Forms: An easy way to collect quality leads for your business

    April 4, 2017

    For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a form on a brand’s mobile website to access a piece of content. Just think -- when was the last time you got excited to fill out a form on your phone? Today, we’re excited to launch LinkedIn Lead Gen Forms, a new solution that...

  • How the LinkedIn Advertising Auction Works

    March 21, 2017

    You understand advertising and generally get how auctions work. But marrying the two in the digital realm—advertising and auctions—can be a little confusing. You might ask: What are you bidding on? How do you win a digital auction? What does any of this have to do with advertising? LinkedIn advertising auctions make it easy to amplify your message to people you...

  • LinkedIn Content Marketing Tactical Plan

    New for 2017: Your LinkedIn Content Marketing Tactical Plan

    March 6, 2017

    79% of B2B marketers believe that social media is an effective marketing channel. But while people spend time on other social channels...

  • Turn your LinkedIn Sponsored Content into a Sponsored...

    February 28, 2017

    With long-form content and no maximum character counts in the body, writing a LinkedIn Sponsored InMail message can seem daunting. If...

  • How the LinkedIn Marketing Team Uses Targeting

    Pinpoint Your Targeting with Tips from the LinkedIn...

    February 21, 2017

    It’s easy to find the perfect audience on LinkedIn. Our members share exactly who they are and what they’re here for. Job title,...