LinkedIn Sponsored Content Articles

  • Love Story

    Sponsored Content + Sponsored InMail: A Love Story

    October 17, 2017

    You can’t prove a campaign’s success if you don’t have the numbers to back it up. Anecdotal insights may hold water in casual conversation, but managers and decision-makers need cold, hard proof that your digital efforts are paying dividends. We know your LinkedIn advertising needs to bring back a strong ROI, which is why we’ve introduced a new measuring tool...

  • Gallery of Top Sponsored Content: A Global Collection of the Most Engaging Posts

    Introducing the Gallery of Top LinkedIn Sponsored Content [SlideShare]

    September 19, 2017

    For art appreciators, it’s a treat to soak in the masterpieces. Especially those that have earned a reputation for impressing audiences with their virtuosity. For us marketers, it’s only natural to envy artists who get their audiences to revere and lose themselves in their creations. After all, it’s not easy to create engaging content, and it’s even harder to...

  • 5 Themes Behind Engaging Sponsored Content Posts

    August 29, 2017

    Editor's Note: This post originally appeared on LinkedIn.  89% of marketers and are now utilizing content marketing, but the majority of them are still struggling to achieve sustained success. Why? There's a big difference between posting content and content marketing. Having a defined strategy that's executed consistently is vital. But above and beyond that,...

  • Using LinkedIn Sponsored Content

    5 Brands That Used Sponsored Content to Engage a New...

    June 28, 2017

    The world is a big place. That’s good news and bad news for marketers. While almost any audience can be found online, no matter how...

  • LinkedIn Lead Gen Forms

    Introducing LinkedIn Lead Gen Forms: An easy way to collect...

    April 4, 2017

    For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a...

  • How the LinkedIn Advertising Auction Works

    March 21, 2017

    You understand advertising and generally get how auctions work. But marrying the two in the digital realm—advertising and auctions—can...