LinkedIn Sponsored Content Articles

  • How the LinkedIn Marketing Team Uses Targeting

    Pinpoint Your Targeting with Tips from the LinkedIn Marketing Team [SlideShare]

    February 21, 2017

    It’s easy to find the perfect audience on LinkedIn. Our members share exactly who they are and what they’re here for. Job title, company, industry, seniority, and education—LinkedIn gets it all straight from the source. Our members volunteer this information because they trust it will make their time on the platform more productive. We use that data to make sure...

  • What the LinkedIn Marketing Platform Offers SMBs (Video)

    January 29, 2017

    The LinkedIn advertising platform is built for companies of all sizes, all industries, all geographies. LinkedIn Marketing Solutions’ case studies include instantly recognizable big brands, such as Adobe, Holiday Inn Express, and Zurich. But up-and-coming companies, such as Timex Filtration and Water Systems, a B2B marketer based in Ankara, Turkey, have also...

  • Everything You Need to Know to Rock LinkedIn Sponsored Content

    January 24, 2017

    Our research shows that LinkedIn members are hungry for quality content. Over 467 million members create over 9 billion content impressions in the LinkedIn feed every week. Whether it informs, helps advance careers or even entertains—overwhelmingly, content is the reason LinkedIn members keep coming back. If your company is creating great content, your audience...

  • Use This Data-Driven Approach to Monitor LinkedIn Sponsored...

    January 23, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • How LinkedIn Enables You to Test Different Pieces of...

    January 20, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • Establishing a Bidding and Budgeting Strategy for Your...

    January 19, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...