LinkedIn Sponsored Content Articles

  • Turning gears

    How the LinkedIn Ads Auction Works — and How You Can Benefit

    November 23, 2020

    You understand advertising and generally get how auctions work. But marrying the two in the digital realm—advertising and auctions—can be a little confusing. You might ask: What are you bidding on? How do you win a digital auction? What does any of this have to do with advertising? LinkedIn advertising is a powerful ads platform that enables organizations to...

  • Woman looking at phone outside alone

    Does Sponsored Content Work on Social Media? What the Numbers Say

    October 15, 2020

    Paging through a travel magazine, you come across an article extolling the virtues of a particular Caribbean island. It’s got beautiful images, and the copy that describes the beaches, the history, the attractions, and the food is both engaging and informative. Maybe that should be your next vacation destination? Looking closer, you see a disclaimer in small...

  • native ads

    What Is Native Advertising? The 6 Universal Types & How To Use Them

    August 25, 2018

    Digital advertising is a key marketing tool for reaching and engaging target audiences. But as people become more sophisticated in how they discover and interact with content, native advertising provides brands with a new way to get their message out. Below, we walk you through everything you need to know to get started with native advertising: what it is, why...

  • Love Story

    Sponsored Content + Sponsored InMail: A Love Story

    October 17, 2017

    You can’t prove a campaign’s success if you don’t have the numbers to back it up. Anecdotal insights may hold water in casual...

  • Gallery of Top Sponsored Content: A Global Collection of the Most Engaging Posts

    Introducing the Gallery of Top LinkedIn Sponsored Content [...

    September 19, 2017

    For art appreciators, it’s a treat to soak in the masterpieces. Especially those that have earned a reputation for impressing...

  • 5 Themes Behind Engaging Sponsored Content Posts

    August 29, 2017

    Editor's Note: This post originally appeared on LinkedIn. 89% of marketers and are now utilizing content marketing, but the majority...