Editor's Note: This post was co-authored by Vasudha Mithal Earlier this year, we launched LinkedIn Lead Gen Forms for Sponsored Content. Using pre-filled forms, this solution made it easy for advertisers to collect quality leads from over 530 million professionals, influencers, and business decision-makers on LinkedIn. Marketers have seen strong campaign...
LinkedIn Sponsored InMail Articles
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You’ve heard about Sponsored InMail, probably even received one, but maybe you aren’t entirely sure how it works. That’s understandable In short, LinkedIn’s Sponsored InMail is a way for brands to connect directly with a professional audience on LinkedIn’s messenger platform. Every Sponsored InMail is designed to maximize engagement, conversions and brand impact...
- Topics:
- LinkedIn Sponsored InMail
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LinkedIn Sponsored InMail sits on top of LinkedIn’s messenger platform. Using LinkedIn’s demographic data and rich targeting capabilities, brands can deliver real-time messages to relevant professional audiences. Sponsored InMail’s strength is in its message open rates, which far exceed similar strategies run through email campaigns or other social networks....
- Topics:
- LinkedIn Sponsored InMail
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Sending marketing emails can sometimes feel like putting messages in bottles and tossing them in the ocean. You hope the message will...
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With long-form content and no maximum character counts in the body, writing a LinkedIn Sponsored InMail message can seem daunting. If...
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One of the biggest challenges B2B marketers face is delivering a relevant and engaging ad experience to the right person, at scale....
- Topics:
- LinkedIn News,
- LinkedIn Sponsored InMail