LinkedIn Sponsored InMail Articles

  • LinkedIn Sponsored InMail

    LinkedIn Sponsored InMail Is Now Available to All Marketers through LinkedIn Campaign Manager

    November 9, 2016

    One of the biggest challenges B2B marketers face is delivering a relevant and engaging ad experience to the right person, at scale. That’s why today we’re excited to announce that Sponsored InMail is joining the growing suite of self-serve LinkedIn products available through LinkedIn’s Campaign Manager. With Sponsored InMail you can engage your target audiences...

  • How to Use LinkedIn for Account Based Marketing

    How to Use LinkedIn for Account Based Marketing

    July 19, 2016

    We have spilled a lot of digital ink about account based marketing (ABM) on the blog recently. And for good reason: ABM is rapidly shaping up to be one of the most powerful tools in the B2B marketer’s toolkit. SiriusDecisions reports that clients who have mastered the art are seeing 20% larger deal sizes and a 30% boost to their customer health scores. ABM...

  • Introducing LinkedIn Account Targeting

    March 1, 2016

    Talk to any B2B (or high consideration B2C) marketer today, and they will tell you that account-based marketing has become an important element of their go-to-market strategy. It is the basis for aligning program dollars and resources against priority accounts that are determined in partnership with the sales team. Today we’re delighted to announce the launch of...

  • How to Amplify your Webinar: Sitecore's Success Story

    September 19, 2015

    Creating a great webinar with insightful information is one thing, but to get people to show up and sit through it is an entirely...

  • 5 Brands Killing It with LinkedIn Sponsored InMail

    September 3, 2015

    Email marketing has long been a vital component of an effective marketing blend. But as inboxes grow ever more cluttered—and as email...

  • Duke University sees a 400 percent increase in conversions ...

    August 4, 2015

    Duke University’s Cross Continent MBA program offers a unique value proposition that can be difficult to convey through traditional ad...