LinkedIn InMail Articles

  • LinkedIn Maximize Messaging Week

    How to Create Sponsored InMail Messages with Your Existing Sponsored Content

    February 28, 2019

    As a marketer you have many tools available to reach your audiences, but building out your campaigns can still be tricky. Sourcing the right content, selecting the right creatives, and using the right messaging can become a difficult task when you are strapped for time and want to focus on the channels that are going to give you the most bang for your buck. Here...

  • LinkedIn's Maximize Messaging Week

    How Alliance Manchester Business School Generates Leads Using Messaging

    February 26, 2019

    Alliance Manchester Business School is the largest campus-based business and management school in the UK. It provides industry-focused business and management education to undergraduates, postgraduates and executives. Based in Manchester, United Kingdom, Alliance MBS is in a competitive market and faces challenges in attracting the right MBA students. Alliance...

  • LinkedIn Doubles Down on Lead Gen to Drive Even More ROI for Marketers

    November 14, 2017

    Editor's Note: This post was co-authored by Vasudha Mithal Earlier this year, we launched LinkedIn Lead Gen Forms for Sponsored Content. Using pre-filled forms, this solution made it easy for advertisers to collect quality leads from over 530 million professionals, influencers, and business decision-makers on LinkedIn. Marketers have seen strong campaign...

  • Anatomy

    The Anatomy of an Effective Sponsored InMail

    August 1, 2017

    You’ve heard about Sponsored InMail, probably even received one, but maybe you aren’t entirely sure how it works. That’s...

  • Throwing paper airplane out window

    The Dos and Don’ts of LinkedIn Sponsored InMail

    July 25, 2017

    LinkedIn Sponsored InMail sits on top of LinkedIn’s messenger platform.  Using LinkedIn’s demographic data and rich targeting...

  • How to Create Your First LinkedIn Sponsored InMail: A...

    May 23, 2017

    Sending marketing emails can sometimes feel like putting messages in bottles and tossing them in the ocean. You hope the message will...