LinkedIn Sponsored InMail Articles

  • Turn your LinkedIn Sponsored Content into a Sponsored InMail in 10 minutes

    February 28, 2017

    With long-form content and no maximum character counts in the body, writing a LinkedIn Sponsored InMail message can seem daunting. If you’ve ever wondered what to do with all that white space, we’re here to help. The fastest way to get started with Sponsored InMail is by using creative you’ve already designed for other ad products like LinkedIn Sponsored Content...

  • LinkedIn Sponsored InMail

    LinkedIn Sponsored InMail Is Now Available to All Marketers through LinkedIn Campaign Manager

    November 9, 2016

    One of the biggest challenges B2B marketers face is delivering a relevant and engaging ad experience to the right person, at scale. That’s why today we’re excited to announce that Sponsored InMail is joining the growing suite of self-serve LinkedIn products available through LinkedIn’s Campaign Manager. With Sponsored InMail you can engage your target audiences...

  • How to Use LinkedIn for Account Based Marketing

    How to Use LinkedIn for Account Based Marketing

    July 19, 2016

    We have spilled a lot of digital ink about account based marketing (ABM) on the blog recently. And for good reason: ABM is rapidly shaping up to be one of the most powerful tools in the B2B marketer’s toolkit. SiriusDecisions reports that clients who have mastered the art are seeing 20% larger deal sizes and a 30% boost to their customer health scores. ABM...

  • Introducing LinkedIn Account Targeting

    March 1, 2016

    Talk to any B2B (or high consideration B2C) marketer today, and they will tell you that account-based marketing has become an...

  • How to Amplify your Webinar: Sitecore's Success Story

    September 19, 2015

    Creating a great webinar with insightful information is one thing, but to get people to show up and sit through it is an entirely...

  • 5 Brands Killing It with LinkedIn Sponsored InMail

    September 3, 2015

    Email marketing has long been a vital component of an effective marketing blend. But as inboxes grow ever more cluttered—and as email...