LinkedIn Sponsored InMail Articles

  • Anatomy

    The Anatomy of an Effective Sponsored InMail

    August 1, 2017

    You’ve heard about Sponsored InMail, probably even received one, but maybe you aren’t entirely sure how it works. That’s understandable In short, LinkedIn’s Sponsored InMail is a way for brands to connect directly with a professional audience on LinkedIn’s messenger platform. Every Sponsored InMail is designed to maximize engagement, conversions and brand impact...

  • Throwing paper airplane out window

    The Dos and Don’ts of LinkedIn Sponsored InMail

    July 25, 2017

    LinkedIn Sponsored InMail sits on top of LinkedIn’s messenger platform.  Using LinkedIn’s demographic data and rich targeting capabilities, brands can deliver real-time messages to relevant professional audiences. Sponsored InMail’s strength is in its message open rates, which far exceed similar strategies run through email campaigns or other social networks....

  • How to Create Your First LinkedIn Sponsored InMail: A Visual Guide

    May 23, 2017

    Sending marketing emails can sometimes feel like putting messages in bottles and tossing them in the ocean. You hope the message will survive shark attacks and storms to reach the right person—but deep down you know the odds aren’t in your favor. LinkedIn Sponsored InMail helps marketers break through the limitations of traditional email marketing by delivering...

  • Turn your LinkedIn Sponsored Content into a Sponsored...

    February 28, 2017

    With long-form content and no maximum character counts in the body, writing a LinkedIn Sponsored InMail message can seem daunting. If...

  • LinkedIn Sponsored InMail

    LinkedIn Sponsored InMail Is Now Available to All Marketers...

    November 9, 2016

    One of the biggest challenges B2B marketers face is delivering a relevant and engaging ad experience to the right person, at scale....

  • How to Use LinkedIn for Account Based Marketing

    How to Use LinkedIn for Account Based Marketing

    July 19, 2016

    We have spilled a lot of digital ink about account based marketing (ABM) on the blog recently. And for good reason: ABM is rapidly...