You’ve heard about Sponsored InMail, probably even received one, but maybe you aren’t entirely sure how it works. That’s understandable In short, LinkedIn’s Sponsored InMail is a way for brands to connect directly with a professional audience on LinkedIn’s messenger platform. Every Sponsored InMail is designed to maximize engagement, conversions and brand impact...
LinkedIn Sponsored InMail Articles
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- Topics:
- LinkedIn Sponsored InMail
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LinkedIn Sponsored InMail sits on top of LinkedIn’s messenger platform. Using LinkedIn’s demographic data and rich targeting capabilities, brands can deliver real-time messages to relevant professional audiences. Sponsored InMail’s strength is in its message open rates, which far exceed similar strategies run through email campaigns or other social networks....
- Topics:
- LinkedIn Sponsored InMail
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Sending marketing emails can sometimes feel like putting messages in bottles and tossing them in the ocean. You hope the message will survive shark attacks and storms to reach the right person—but deep down you know the odds aren’t in your favor. LinkedIn Sponsored InMail helps marketers break through the limitations of traditional email marketing by delivering...
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With long-form content and no maximum character counts in the body, writing a LinkedIn Sponsored InMail message can seem daunting. If...
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One of the biggest challenges B2B marketers face is delivering a relevant and engaging ad experience to the right person, at scale....
- Topics:
- LinkedIn News,
- LinkedIn Sponsored InMail
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We have spilled a lot of digital ink about account based marketing (ABM) on the blog recently. And for good reason: ABM is rapidly...