LinkedIn Sponsored Content Articles

  • Woman looking at phone outside alone

    Does Sponsored Content Work on Social Media? What the Numbers Say

    October 15, 2020

    Paging through a travel magazine, you come across an article extolling the virtues of a particular Caribbean island. It’s got beautiful images, and the copy that describes the beaches, the history, the attractions, and the food is both engaging and informative. Maybe that should be your next vacation destination? Looking closer, you see a disclaimer in small...

  • native ads

    What Is Native Advertising? The 6 Universal Types & How To Use Them

    August 25, 2018

    Digital advertising is a key marketing tool for reaching and engaging target audiences. But as people become more sophisticated in how they discover and interact with content, native advertising provides brands with a new way to get their message out. Below, we walk you through everything you need to know to get started with native advertising: what it is, why...

  • Love Story

    Sponsored Content + Sponsored InMail: A Love Story

    October 17, 2017

    You can’t prove a campaign’s success if you don’t have the numbers to back it up. Anecdotal insights may hold water in casual conversation, but managers and decision-makers need cold, hard proof that your digital efforts are paying dividends. We know your LinkedIn advertising needs to bring back a strong ROI, which is why we’ve introduced a new measuring tool...

  • Gallery of Top Sponsored Content: A Global Collection of the Most Engaging Posts

    Introducing the Gallery of Top LinkedIn Sponsored Content [...

    September 19, 2017

    For art appreciators, it’s a treat to soak in the masterpieces. Especially those that have earned a reputation for impressing...

  • 5 Themes Behind Engaging Sponsored Content Posts

    August 29, 2017

    Editor's Note: This post originally appeared on LinkedIn. 89% of marketers and are now utilizing content marketing, but the majority...

  • Using LinkedIn Sponsored Content

    5 Brands That Used Sponsored Content to Engage a New...

    June 28, 2017

    The world is a big place. That’s good news and bad news for marketers. While almost any audience can be found online, no matter how...