LinkedIn Sponsored Updates Articles

  • Ask the Experts: The Insider’s Guide to Targeting

    May 27, 2016

    LinkedIn content campaign strategist Pavels Kilivniks and team lead Katerina Ram respond to audience questions posed during our recent customer webcast, “The Insider’s Guide to Targeting: How to Find Your Audience on LinkedIn.” LinkedIn presenters always reserve ten minutes or more at the end of a webcast to field audience questions. But sometimes ten minutes...

  • LinkedIn Sponsored Content

    How Tech Marketers Can Get the Most Out of LinkedIn Sponsored Content

    May 26, 2016

    Content marketing has changed the nature of modern tech marketing programs and savvy tech storytelling — humanizing today’s most complex, complicated solutions and enabling tech brands to share unique points-of-view across multiple channels. (Related: How to Advertise on LinkedIn in 7 Simple Steps.) To paint a picture of the current landscape, today, 95% of B2B...

  • We’re Making LinkedIn Advertising Easier than Ever with These New Tools

    May 16, 2016

    We’ve been hard at work since launching the new Campaign Manager last year. Now we’re rolling out several new features to make it even easier for marketers to manage and optimize their campaigns on LinkedIn. These releases are just some of the many advertising platform enhancements we’ll make in 2016 to help marketers better engage LinkedIn’s audience of over...

  • The Science Behind LinkedIn Sponsored Updates [SlideShare]

    March 30, 2016

    Creating compelling marketing content is much like a science experiment. It involves dreaming big, formulating a hypothesis based off...

  • The Science Behind LinkedIn Sponsored Updates [SlideShare]

    March 30, 2016

    Creating compelling marketing content is much like a science experiment. It involves dreaming big, formulating a hypothesis based off...

  • Live Webinar: How to Get More Out of Your LinkedIn...

    February 29, 2016

    As you’re planning your content marketing strategy, deciding what content to produce and distribute throughout your social channels,...