Editor's Note: In a time when using content to send just the right message to your audience is as important as ever, Andy Crestodina's Content Chemistry remains a powerful guide for content marketers. We hope you find this encore post useful. For over a decade, Andy Crestodina has been the Strategic Director at Orbit Media Studios, Inc. He is a renowned content...
Marketing Books Worth a Look Articles
-
- Topics:
- Marketing Books Worth a Look
-
Editor's Note: In this period where many of us are sheltering in place, here's a vintage LinkedIn Marketing Blog post recommending a valuable book that can provideinsight into marketing fundamentals that will endure past this crisis. According to author Mark W. Schaefer, the next marketing rebellion is right around the corner. Not convinced? Consider the...
- Topics:
- Marketing Books Worth a Look
-
In the Internet Age, everything has been democratized, from influence to content creation to public relations. Brands no longer hold the cards, and the smart ones know it. The pursuit of customers isn’t an adequate business model today according to David Meerman Scott, who believes that companies should be driven to foster fan communities by activating shared...
- Topics:
- Marketing Books Worth a Look
-
What if there were one single piece of advice that could dramatically transform your digital marketing strategy for the better? It’s...
- Topics:
- Marketing Books Worth a Look
-
It’s all in the presentation. This truism is recognized by people in every profession, from chefs to chauffeurs to … chicken washers?...
- Topics:
- Marketing Books Worth a Look
-
In a writing career that spans more than four decades, Ken Auletta has seen many trends come and go. Few are better equipped to offer...
- Topics:
- Marketing Books Worth a Look