Marketing Books Worth a Look Articles

  • Ken Auletta's Frenemies

    Marketing Book Worth a Look: Frenemies

    October 7, 2018

    In a writing career that spans more than four decades, Ken Auletta has seen many trends come and go. Few are better equipped to offer poignant analysis of the dramatic transformation taking place in the world of marketing and advertising over the years. His new book, Frenemies, explores this revolution deeply. “I sought to step into the shoes of many important...

  • Brand Love

    Marketing Book Worth a Look: Brand Intimacy Reveals the Formula for the Ultimate Enduring Brand

    March 31, 2018

    Emotion has no place in decision-making, and certainly not in the B2B buying process. Or so some of us were taught. In their new book, Brand Intimacy: A New Paradigm in Marketing, authors Mario Natarelli and Rina Plapler reveal just how misplaced these beliefs are in the current marketplace. Finding the Formula for the Ultimate Brand Many of us were trained to...

  • Marketers of Tomorrow

    Marketing Book Worth a Look: Marketers of Tomorrow

    January 27, 2018

    In setting up her new book, Tyrona Heath cites this famous quote: It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be. — Isaac Asimov It’s the perfect way to lay groundwork for her in-depth...

  • Kathy Klotz-Guest

    Marketing Book Worth a Look: Stop Boring Me! by Kathy...

    September 16, 2017

    Ninety-nine percent of marketers say they consistently need fresh ideas for content production, yet only 51% of marketers say they...

  • Mountain

    Marketing Book Worth a Look: Road to Recognition by Barry...

    July 1, 2017

    In the early pages of Road to Recognition, Barry Feldman explains how this project came to be. He originally collaborated with...

  • Marketing Book Worth a Look: The Happiness Advantage by...

    May 29, 2017

    What is the ROI of being happy? It seems like a strange question to ask. Conventional wisdom says happiness is a mental state brought...