Marketing Book Worth a Look Articles

  • Marketers of Tomorrow

    Marketing Book Worth a Look: Marketers of Tomorrow

    January 27, 2018

    In setting up her new book, Tyrona Heath cites this famous quote: It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be. — Isaac Asimov It’s the perfect way to lay groundwork for her in-depth...

  • Kathy Klotz-Guest

    Marketing Book Worth a Look: Stop Boring Me! by Kathy Klotz-Guest

    September 16, 2017

    Ninety-nine percent of marketers say they consistently need fresh ideas for content production, yet only 51% of marketers say they have enough ideas to be successful. Think about that for a second. For every 10 marketing teams, five are destined to fail from the ideation stage. To drive content engagement, today’s marketing teams need to create a sustainable...

  • Mountain

    Marketing Book Worth a Look: Road to Recognition by Barry Feldman

    July 1, 2017

    In the early pages of Road to Recognition, Barry Feldman explains how this project came to be. He originally collaborated with co-author Seth Price to create an infographic titled The Complete A to Z Guide to Personal Branding. It went viral, demonstrating an eager audience. Later they would flip the content into a SlideShare presentation and discuss the...

  • Marketing Book Worth a Look: The Happiness Advantage by...

    May 29, 2017

    What is the ROI of being happy? It seems like a strange question to ask. Conventional wisdom says happiness is a mental state brought...

  • Lightbulbs on chalkboard

    Marketing Book Worth a Look: Ask More by Frank Sesno

    April 5, 2017

    To ask or not to ask? That isn’t quite Shakespeare’s question, but if you posed it to Frank Sesno, his answer would be unequivocal....

  • Classic Marketing Book Worth a Look: Positioning: The Battle for Your Mind

    Classic Marketing Book Worth a Look: Positioning, by Al...

    February 2, 2017

    Marketing is a fast-paced industry. Just when we get used to Instagram marketing, Snapchat starts burning up the charts. We finally...