What is the point of content marketing? It’s a question that could elicit all sorts of different answers from practitioners, but a fairly succinct and universally agreeable one would be this: solving problems. Content marketing itself exists as the solution to a problem (“How do we spread the word about our business and engage potential customers without relying...
Marketing Books Worth a Look Articles
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Author Stewart Stafford has said that "time spent reading a book, even a bad one, is never wasted." It's a lovely thought, and may hold some truth, but still — who wants to read a bad book? Certainly not marketers with keen eyes for quality content, and little patience for anything less. Luckily, recent months have brought the publication of numerous worthwhile...
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Editor's Note: In a time when using content to send just the right message to your audience is as important as ever, Andy Crestodina's Content Chemistry remains a powerful guide for content marketers. We hope you find this encore post useful. For over a decade, Andy Crestodina has been the Strategic Director at Orbit Media Studios, Inc. He is a renowned content...
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Editor's Note: In this period where many of us are sheltering in place, here's a vintage LinkedIn Marketing Blog post recommending a...
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In the Internet Age, everything has been democratized, from influence to content creation to public relations. Brands no longer hold...
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What if there were one single piece of advice that could dramatically transform your digital marketing strategy for the better? It’s...
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