Emotion has no place in decision-making, and certainly not in the B2B buying process. Or so some of us were taught. In their new book, Brand Intimacy: A New Paradigm in Marketing, authors Mario Natarelli and Rina Plapler reveal just how misplaced these beliefs are in the current marketplace. Finding the Formula for the Ultimate Brand Many of us were trained to...
Marketing Book Worth a Look Articles
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In setting up her new book, Tyrona Heath cites this famous quote: It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be. — Isaac Asimov It’s the perfect way to lay groundwork for her in-depth...
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Ninety-nine percent of marketers say they consistently need fresh ideas for content production, yet only 51% of marketers say they have enough ideas to be successful. Think about that for a second. For every 10 marketing teams, five are destined to fail from the ideation stage. To drive content engagement, today’s marketing teams need to create a sustainable...
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In the early pages of Road to Recognition, Barry Feldman explains how this project came to be. He originally collaborated with...
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What is the ROI of being happy? It seems like a strange question to ask. Conventional wisdom says happiness is a mental state brought...
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To ask or not to ask? That isn’t quite Shakespeare’s question, but if you posed it to Frank Sesno, his answer would be unequivocal....
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