Marketing Book Worth a Look Articles

  • Kathy Klotz-Guest

    Marketing Book Worth a Look: Stop Boring Me! by Kathy Klotz-Guest

    September 16, 2017

    Ninety-nine percent of marketers say they consistently need fresh ideas for content production, yet only 51% of marketers say they have enough ideas to be successful. Think about that for a second. For every 10 marketing teams, five are destined to fail from the ideation stage. To drive content engagement, today’s marketing teams need to create a sustainable...

  • Mountain

    Marketing Book Worth a Look: Road to Recognition by Barry Feldman

    July 1, 2017

    In the early pages of Road to Recognition, Barry Feldman explains how this project came to be. He originally collaborated with co-author Seth Price to create an infographic titled The Complete A to Z Guide to Personal Branding. It went viral, demonstrating an eager audience. Later they would flip the content into a SlideShare presentation and discuss the...

  • Marketing Book Worth a Look: The Happiness Advantage by Shawn Achor

    May 29, 2017

    What is the ROI of being happy? It seems like a strange question to ask. Conventional wisdom says happiness is a mental state brought about by a personal achievement—losing weight, getting a promotion, paying off a credit card—or at least a lucky break. So it’s odd to think of what happiness can do for you. You succeed, success makes you happy. At least, that’s...

  • Lightbulbs on chalkboard

    Marketing Book Worth a Look: Ask More by Frank Sesno

    April 5, 2017

    To ask or not to ask? That isn’t quite Shakespeare’s question, but if you posed it to Frank Sesno, his answer would be unequivocal....

  • Classic Marketing Book Worth a Look: Positioning: The Battle for Your Mind

    Classic Marketing Book Worth a Look: Positioning, by Al...

    February 2, 2017

    Marketing is a fast-paced industry. Just when we get used to Instagram marketing, Snapchat starts burning up the charts. We finally...

  • Marketing Book Worth a Look: The Fourth Transformation, by ...

    December 31, 2016

    The seeds for the next generation of marketing have already been planted. We have augmented reality apps that overlay a game world on...