Marketing Books Worth a Look Articles

  • A man is standing by a window reading a book, looking away from camera.

    Marketing Book Worth a Look: Generation Brand, by Irina Soriano

    July 30, 2021

    The internet never forgets. It’s a reality of today’s world that many of us are still learning to grapple with. The permanence of content shared to the web compels digital marketers to be hyper-aware and vigilant about every message, image, and social post published online by their brands. In her new book, Irina Soriano asks an important question for the times:...

  •  A woman standing inside a library reaching for a book to read, while looking off to a second book.

    Marketing Book Worth a Look: RE:Think Innovation, by Carla Johnson

    June 28, 2021

    Innovation is the singular force that drives sustained business growth. But it’s an elusive force. While every company — and the customer-obsessed marketing minds within — may aspire to innovate their space in profound and impactful ways, only a select few blaze those trails. What are the differentiators? Which qualities define the organizations and individuals...

  • Portrait of a woman looking directly at the camera sitting in a library

    Marketing Book Worth a Look: ‘What’s Your Problem?,’ by Steve Goldhaber

    January 22, 2021

    What is the point of content marketing? It’s a question that could elicit all sorts of different answers from practitioners, but a fairly succinct and universally agreeable one would be this: solving problems. Content marketing itself exists as the solution to a problem (“How do we spread the word about our business and engage potential customers without relying...

  • Book and Hot Drink with Autumn Theme

    7 New Marketing Books to Read for 2021

    December 21, 2020

    Author Stewart Stafford has said that "time spent reading a book, even a bad one, is never wasted." It's a lovely thought, and may...

  • Content Chemistry Andy Crestodina

    Marketing Book Worth a Look: Content Chemistry by Andy...

    February 27, 2016

    Editor's Note: In a time when using content to send just the right message to your audience is as important as ever, Andy Crestodina's...

  • Marketing Book Worth a Look: Marketing Rebellion

    March 26, 2020

    Editor's Note: In this period where many of us are sheltering in place, here's a vintage LinkedIn Marketing Blog post recommending a...