Marketing Books Worth a Look Articles

  • Portrait of a woman looking directly at the camera sitting in a library

    Marketing Book Worth a Look: ‘What’s Your Problem?,’ by Steve Goldhaber

    January 22, 2021

    What is the point of content marketing? It’s a question that could elicit all sorts of different answers from practitioners, but a fairly succinct and universally agreeable one would be this: solving problems. Content marketing itself exists as the solution to a problem (“How do we spread the word about our business and engage potential customers without relying...

  • Book and Hot Drink with Autumn Theme

    7 New Marketing Books to Read for 2021

    December 21, 2020

    Author Stewart Stafford has said that "time spent reading a book, even a bad one, is never wasted." It's a lovely thought, and may hold some truth, but still — who wants to read a bad book? Certainly not marketers with keen eyes for quality content, and little patience for anything less. Luckily, recent months have brought the publication of numerous worthwhile...

  • Content Chemistry Andy Crestodina

    Marketing Book Worth a Look: Content Chemistry by Andy Crestodina

    February 27, 2016

    Editor's Note: In a time when using content to send just the right message to your audience is as important as ever, Andy Crestodina's Content Chemistry remains a powerful guide for content marketers. We hope you find this encore post useful. For over a decade, Andy Crestodina has been the Strategic Director at Orbit Media Studios, Inc. He is a renowned content...

  • Marketing Book Worth a Look: Marketing Rebellion

    March 26, 2020

    Editor's Note: In this period where many of us are sheltering in place, here's a vintage LinkedIn Marketing Blog post recommending a...

  • Marketing Book Fanocracy

    Marketing Book Worth a Look: Fanocracy by David Meerman...

    March 1, 2020

    In the Internet Age, everything has been democratized, from influence to content creation to public relations. Brands no longer hold...

  • Marketing Now by David Bain

    Marketing Book Worth a Look: Marketing Now by David Bain

    February 25, 2020

    What if there were one single piece of advice that could dramatically transform your digital marketing strategy for the better? It’s...