According to author Mark W. Schaefer, the next marketing rebellion is right around the corner. Not convinced? Consider the following bold assertions: The sales funnel is gone Advertising is missing the mark Loyalty is a myth Engagement doesn’t matter These alarming revelations were the impetus for Mark’s new book, Marketing Rebellion: The Most Human Company Wins...
Marketing Books Worth a Look Articles
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It’s all in the presentation. This truism is recognized by people in every profession, from chefs to chauffeurs to … chicken washers? Early on in his new book, How to Wash a Chicken, author Tim Calkins explains the odd title: as an 8-year-old, he gave a presentation on that very subject for a school competition, and won top prize. The lessons from washing a...
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In a writing career that spans more than four decades, Ken Auletta has seen many trends come and go. Few are better equipped to offer poignant analysis of the dramatic transformation taking place in the world of marketing and advertising over the years. His new book, Frenemies, explores this revolution deeply. “I sought to step into the shoes of many important...
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Emotion has no place in decision-making, and certainly not in the B2B buying process. Or so some of us were taught. In their new book,...
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In setting up her new book, Tyrona Heath cites this famous quote: It is change, continuing change, inevitable change, that is the...
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Ninety-nine percent of marketers say they consistently need fresh ideas for content production, yet only 51% of marketers say they...
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