Marketing Book Worth a Look Articles

  • Marketing Book Worth a Look: The Happiness Advantage by Shawn Achor

    May 29, 2017

    What is the ROI of being happy? It seems like a strange question to ask. Conventional wisdom says happiness is a mental state brought about by a personal achievement—losing weight, getting a promotion, paying off a credit card—or at least a lucky break. So it’s odd to think of what happiness can do for you. You succeed, success makes you happy. At least, that’s...

  • Lightbulbs on chalkboard

    Marketing Book Worth a Look: Ask More by Frank Sesno

    April 5, 2017

    To ask or not to ask? That isn’t quite Shakespeare’s question, but if you posed it to Frank Sesno, his answer would be unequivocal. Sesno dives deep into the details of questioning in his new book, “Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change.” Although the book wasn’t written specifically for marketers, the title alone...

  • Classic Marketing Book Worth a Look: Positioning: The Battle for Your Mind

    Classic Marketing Book Worth a Look: Positioning, by Al Ries and Jack Trout

    February 2, 2017

    Marketing is a fast-paced industry. Just when we get used to Instagram marketing, Snapchat starts burning up the charts. We finally get video production down, and now it’s live video, 360 video, and augmented reality. With innovation coming at such a breakneck pace, how could a 30-year-old marketing book hope to be relevant to marketers today? To answer that...

  • Marketing Book Worth a Look: The Fourth Transformation, by ...

    December 31, 2016

    The seeds for the next generation of marketing have already been planted. We have augmented reality apps that overlay a game world on...

  • 20 Books Every Marketer Should Read in 2017

    November 23, 2016

    As 2016 winds down, it’s time to take a moment and consider the things for which we are truly thankful. Marketers in particular have...

  • Michael Brenner

    Marketing Book Worth a Look: The Content Formula, by...

    October 29, 2016

    Every activity that marketers do—every blog post, every social media message, every banner pulled by an antique biplane—has a single...