Marketing Books Worth a Look Articles

  • Content Chemistry Andy Crestodina

    Marketing Book Worth a Look: Content Chemistry by Andy Crestodina

    February 27, 2016

    Editor's Note: In a time when using content to send just the right message to your audience is as important as ever, Andy Crestodina's Content Chemistry remains a powerful guide for content marketers. We hope you find this encore post useful. For over a decade, Andy Crestodina has been the Strategic Director at Orbit Media Studios, Inc. He is a renowned content...

  • Marketing Book Worth a Look: Marketing Rebellion

    March 26, 2020

    Editor's Note: In this period where many of us are sheltering in place, here's a vintage LinkedIn Marketing Blog post recommending a valuable book that can provideinsight into marketing fundamentals that will endure past this crisis. According to author Mark W. Schaefer, the next marketing rebellion is right around the corner. Not convinced? Consider the...

  • Marketing Book Fanocracy

    Marketing Book Worth a Look: Fanocracy by David Meerman Scott and Reiko Scott

    March 1, 2020

    In the Internet Age, everything has been democratized, from influence to content creation to public relations. Brands no longer hold the cards, and the smart ones know it. The pursuit of customers isn’t an adequate business model today according to David Meerman Scott, who believes that companies should be driven to foster fan communities by activating shared...

  • Marketing Now by David Bain

    Marketing Book Worth a Look: Marketing Now by David Bain

    February 25, 2020

    What if there were one single piece of advice that could dramatically transform your digital marketing strategy for the better? It’s...

  • Marketing Book Worth a Look: How to Wash a Chicken by Tim...

    April 11, 2019

    It’s all in the presentation. This truism is recognized by people in every profession, from chefs to chauffeurs to … chicken washers?...

  • Ken Auletta's Frenemies

    Marketing Book Worth a Look: Frenemies

    October 7, 2018

    In a writing career that spans more than four decades, Ken Auletta has seen many trends come and go. Few are better equipped to offer...