Marketing Books Worth a Look Articles

  • Marketing Book Worth a Look: How to Wash a Chicken by Tim Calkins

    April 11, 2019

    It’s all in the presentation. This truism is recognized by people in every profession, from chefs to chauffeurs to … chicken washers? Early on in his new book, How to Wash a Chicken, author Tim Calkins explains the odd title: as an 8-year-old, he gave a presentation on that very subject for a school competition, and won top prize. The lessons from washing a...

  • Ken Auletta's Frenemies

    Marketing Book Worth a Look: Frenemies

    October 7, 2018

    In a writing career that spans more than four decades, Ken Auletta has seen many trends come and go. Few are better equipped to offer poignant analysis of the dramatic transformation taking place in the world of marketing and advertising over the years. His new book, Frenemies, explores this revolution deeply. “I sought to step into the shoes of many important...

  • Brand Love

    Marketing Book Worth a Look: Brand Intimacy Reveals the Formula for the Ultimate Enduring Brand

    March 31, 2018

    Emotion has no place in decision-making, and certainly not in the B2B buying process. Or so some of us were taught. In their new book, Brand Intimacy: A New Paradigm in Marketing, authors Mario Natarelli and Rina Plapler reveal just how misplaced these beliefs are in the current marketplace. Finding the Formula for the Ultimate Brand Many of us were trained to...

  • Marketers of Tomorrow

    Marketing Book Worth a Look: Marketers of Tomorrow

    January 27, 2018

    In setting up her new book, Tyrona Heath cites this famous quote: It is change, continuing change, inevitable change, that is the...

  • Kathy Klotz-Guest

    Marketing Book Worth a Look: Stop Boring Me! by Kathy...

    September 16, 2017

    Ninety-nine percent of marketers say they consistently need fresh ideas for content production, yet only 51% of marketers say they...

  • Mountain

    Marketing Book Worth a Look: Road to Recognition by Barry...

    July 1, 2017

    In the early pages of Road to Recognition, Barry Feldman explains how this project came to be. He originally collaborated with...