In a writing career that spans more than four decades, Ken Auletta has seen many trends come and go. Few are better equipped to offer poignant analysis of the dramatic transformation taking place in the world of marketing and advertising over the years. His new book, Frenemies, explores this revolution deeply. “I sought to step into the shoes of many important...
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Emotion has no place in decision-making, and certainly not in the B2B buying process. Or so some of us were taught. In their new book, Brand Intimacy: A New Paradigm in Marketing, authors Mario Natarelli and Rina Plapler reveal just how misplaced these beliefs are in the current marketplace. Finding the Formula for the Ultimate Brand Many of us were trained to...
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In setting up her new book, Tyrona Heath cites this famous quote: It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be. — Isaac Asimov It’s the perfect way to lay groundwork for her in-depth...
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Ninety-nine percent of marketers say they consistently need fresh ideas for content production, yet only 51% of marketers say they...
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In the early pages of Road to Recognition, Barry Feldman explains how this project came to be. He originally collaborated with...
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What is the ROI of being happy? It seems like a strange question to ask. Conventional wisdom says happiness is a mental state brought...
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