Education Marketing Articles

  • Father and daughter working from home

    How Elearning Providers Can Reach L&D Professionals on LinkedIn

    September 12, 2021

    According to the World Economic Forum, 85 million jobs will be displaced and 97 million new ones will be created by 2025 due to ripple effects caused by the pandemic. No wonder the corporate landscape is experiencing a rapid acceleration of digital learning, particularly with the transition away from in-person instruction caused by COVID-19. As organizations...

  • Woman working at a laptop lone in café

    How a Skills-Based Learning Model Could Revolutionize Higher Education

    July 23, 2021

    While it feels in many ways like the world has started to spin again, some of the changes and trends that the global pandemic helped accelerate may be here to stay for good. One such trend that’s particularly interesting for us at LinkedIn is the rise in demand for skills-based learning — where professionals can “upskill” or even “re-skill” online to become a...

  • A group of three women and two men, students at a university, sitting around a large desk together in conversation in a library. Books and laptop devices are shown.

    Are Certificates Taking Students Away from Graduate-Level Programs?

    June 18, 2021

    The last few years have seen an explosion of new ways for people to obtain education beyond a bachelor's degree. Answering the demand from students for programs that are flexible, convenient, and focused on specific skills, higher-education providers have created a wide variety of new offerings, ranging from traditional, advanced degrees to stackable degrees and...

  • Two colleagues, one man and one woman sitting at a library desk looking down to the work placed on the desk in front of them.

    How the Evolution of Online Learning is Driving New Market ...

    May 26, 2021

    Editor’s Note: This post was co-written by Joyce Lee, Enterprise Account Executive, EdTech, at LinkedIn. Online learning is here to...

  • A female student sitting at a library desk focused on her computer. Another male student is seen in the background studying.

    Mastering the Mid-Funnel: How One School Measured Its Way...

    May 7, 2021

    One of the largest, online universities in the country watched enrollment across its colleges nearly double over the past six years....

  • A man smiling sitting at his desk while looking towards the camera. A large bookshelf with design binders lines the background

    Higher Ed Marketers: Do You Know the True Cost of Bad Leads?

    April 16, 2021

    Your goal is encouraging prospective students to raise their hand and ultimately enroll at your school. And I’m sure you closely...