Marketing for Education Articles

  • Education Connect

    5 Ways Marketers are Driving Change to Meet Their University’s Goals

    October 19, 2017

    This week hundreds of the most savvy higher education marketers gathered in New York city to share trends, success stories and key strategies for driving change in their organization to meet their university goals. If you weren't one of the hundreds that were able to attend, we got you. Here are 5 actionable takeaways for you to bring back to your organization...

  • LinkedIn Marketing for Education Best Practices

    When It Comes to Student Data, What You Don’t Know Can Hurt You

    October 11, 2017

    The era of big data has arrived, bringing with it more sophisticated ways to capture our interests, preferences, and behaviors. Whether it’s recommending what video you’d like to watch next online, suggesting a new connection on LinkedIn, or simply reminding you it’s probably time to purchase more laundry detergent, data has become a major driver in how we...

  • Quality B-School Leads at a Lower Cost

    June 15, 2017

    The Mason School of Business at William & Mary College was able to convert over 60% more enrolled students with LinkedIn than with Google AdWords, at 2.5 times lower advertising spend. Here’s how. As the second oldest college in the U.S. after Harvard University, William & Mary College is one of the most historic higher education institutions in the nation....

  • ASU+GSV Summit

    The Top 3 Higher Education Marketing Trends to Watch

    May 12, 2017

    This year’s ASU+GSV Summit, held at the Grand America Hotel in Salt Lake City, brought together decision makers and disruptors as well...

  • Picking a Champion with LinkedIn Data

    Picking a Champion with LinkedIn Data

    March 23, 2017

    The Madness is officially in full swing! Busted brackets, broken hearts, and big dreams of cutting down the net — what’s not to love?...

  • Five Proven Ways Social Media Breaks Silos in Higher...

    March 16, 2017

    Is your university suffering from a severe case of silo-itis? Symptoms are easy to spot: a distinct lack of cooperation; internal...