Marketing for Education Articles

  • Picking a Champion with LinkedIn Data

    Picking a Champion with LinkedIn Data

    March 23, 2017

    The Madness is officially in full swing! Busted brackets, broken hearts, and big dreams of cutting down the net — what’s not to love? Today, we are announcing our pick to win the 2017 NCAA Men’s Basketball Tournament based on LinkedIn’s 467 million+ member profiles. College hoops fans are insanely dedicated to their school, but how dedicated are all of your...

  • Five Proven Ways Social Media Breaks Silos in Higher Education

    March 16, 2017

    Is your university suffering from a severe case of silo-itis? Symptoms are easy to spot: a distinct lack of cooperation; internal competition for both resources and the limelight; and an inability to share information.  While silos aren’t life-threatening, they can create tangible blocks to your school’s ability to innovate and leverage valuable resources. The...

  • Stamats’ 2017 Adult Student Marketing Conference

    4 Content Marketing Takeaways from Stamats’ 2017 Adult Student Marketing Conference

    February 10, 2017

    The Polynesian dancers who entertained the audience at Stamats’ Adult Student Marketing Conference in Huntington Beach, CA had little to do with higher education. But judging by the smiling faces and the rows of cell phones snapping away, the performance grabbed our attention for fifteen straight minutes and made for a share-worthy moment. That’s the power of...

  • 2U CEO Chip Paucek

    Meet the Architect Behind the New Digital University: Q&A...

    February 1, 2017

    Chip Paucek is leading the charge to change the face of 21st century higher education. As co-founder and CEO of 2U, an education...

  • Higher Ed Marketing

    Higher Ed Marketing in 2017

    December 15, 2016

    It’s been just a month since the conclusion of a highly polarizing presidential election, and the dust has yet to settle. As many...

  • Angela Lee Bostick

    Q&A with Emory’s Goizueta Business School CMO, Angela Lee...

    December 1, 2016

    Angela Lee Bostick, the Chief Marketing and Communications Officer of Emory University’s Goizueta Business School, recently...