Education Marketing Articles

  • A woman sitting at a small round table in a library with her laptop open while smiling and looking directly at the camera.

    Harness the Network Effect to Boost Enrollment in Your Online School

    September 18, 2020

    Editor's Note: A version of this post originally appeared on LinkedIn. Modern consumers researching a major purchase no longer blindly trust the company selling the product or service under consideration. Instead, they consult their personal network of friends, family, and acquaintances for feedback and recommendations. Similarly, prospective students of online...

  • Young woman using laptop in classroom

    A New Wave of Students is Looking to Higher Education Now

    August 27, 2020

    Higher Education is poised to play a critical role in helping individuals, communities, and countries recover from the economic downturn caused by the pandemic. After the Great Recession of 2008, the number of students enrolled in Higher Education increased by 16 percent. Today, a new wave of future students is already shopping for the programs that will arm...

  • woman in library

    LinkedIn is Where Higher Ed Marketers Start Lasting Relationships with Prospective Students

    August 23, 2020

    The current economic environment poses an interesting challenge for higher education marketers. On the one hand, there are more prospective students in-market than ever before and on the other, these prospective students have more educational options to choose from. The sheer volume and quality of online offerings today differs markedly from the last recession.....

  • Woman working alone at a desk remotely

    Simmons University Forges Ahead Confidently By Building...

    June 18, 2020

    As we all prepare for the next phase of life during these times, both non-profit and for-profit organizations are scrambling to devise...

  • Male education marketer working at desk with photos

    Tips for Effective Content Strategy in Today’s Changing...

    May 14, 2020

    Editor's Note: Melanie Deziel is Founder of StoryFuel and Author of The Content Fuel Framework: How to Generate Unlimited Story Ideas....

  • A female nurse wearing a stethoscope around her neck, walking down a pathway

    In Honor of National Nurses Week: How LinkedIn Is...

    May 8, 2020

    At LinkedIn, our mission is to connect the world’s professionals to help them become more productive and successful. But our mission...