Marketing for Education Articles

  • Higher Ed Marketing

    Higher Ed Marketing in 2017

    December 15, 2016

    It’s been just a month since the conclusion of a highly polarizing presidential election, and the dust has yet to settle. As many attempt to predict what 2017 will bring, one consistent theme seems to be uncertainty. Nowhere is this more apparent than in higher education marketing. Anticipated dramatic shifts in foreign and domestic policies have wide ranging...

  • Angela Lee Bostick

    Q&A with Emory’s Goizueta Business School CMO, Angela Lee Bostick

    December 1, 2016

    Angela Lee Bostick, the Chief Marketing and Communications Officer of Emory University’s Goizueta Business School, recently participated in LinkedIn’s Education Connection 2016 in New York and discussed some of the keys to effective marketing in higher education. Goizueta is known for its community-oriented environment along with the academic prestige of Emory...

  • Digital Advertising Trends in Higher Education: Spotlight on MBA Marketing

    November 28, 2016

    This guest post was contributed by Hayley Warack, VP of Digital Strategy, Converge Consulting. This is part one in a two-part series on digital advertising trends for higher education. The digital landscape has never been more competitive for higher education marketers. Inside Higher Ed’s annual Survey of College & University Admissions Directors reports that...

  • Education Connect 2016

    Ask the CMO: Q&A with UNC Kenan-Flagler CMO, Michael...

    November 11, 2016

    Consistently ranked as one of the best business schools in the world, University of North Carolina’s Kenan-Flagler Business School has...

  • Greatest Hits from Education Connect: Three Must-See Videos for Higher Ed Marketers

    Greatest Hits from Education Connect: Three Must-See Videos...

    October 18, 2016

    Change brings opportunity. In higher education, the rise of social media, the focus on student outcomes, and the movement towards...

  • Key Takeaways From LinkedIn’s Education Connect 2016

    Key Takeaways From LinkedIn’s Education Connect 2016

    September 28, 2016

    LinkedIn’s Education Connect which was held last week in New York, brought together a packed room of education marketers and thought...