Education Marketing Articles

  • A woman is seated alone in a university library at a table working on a laptop device.

    3 Lasting Tenets for Higher Education Marketers

    January 14, 2021

    With the arrival of the new year, it’s a terrific time to take inventory of what did — and didn’t — work well for marketers in 2020. The good news is that people are online and engaging with content more than ever before. On LinkedIn alone, we’ve seen: Content shared across the platform was up almost 50% year-over-year 4X year-over-year increase in LinkedIn...

  • A woman sits on a step outdoors looking ahead confidently.

    How Converge Effectively Incorporates Conversation Ads into Higher Education Marketing Campaigns

    December 3, 2020

    Editor's Note: This guest post was co-written by Reshma Massaro, Paid Social Channel Manager at Converge. When it comes to converting prospective students currently in the market, reach and engagement are essential elements to success. Because today’s prospective students have more options than ever, it’s marketing’s job to cut through this noise and stay top of...

  • Female adult learner working alone in a library

    Join Us for an Exploration of Key Insights on the New Adult Learner

    November 24, 2020

    Adult learners are coming out in full force. The disruptive nature of 2020 is motivating a new wave of students to seek out educational opportunities, presenting a key opportunity for higher education marketers to meet them where they’re at. On Thursday, Dec. 3 at 2:00 PM ET, we will unpack extensive new research around this audience to understand who they are,...

  • Woman working alone in a library

    3 Lessons to Help You Find and Engage Adult Learners

    November 19, 2020

    Editor’s Note: This post was co-written by Naomi Fink, a LinkedIn Account Executive. Adult learners — including graduate, online, and...

  • In Good Company -- EDU Virtual Event: The New Wave of Students

    Engaging and Activating the New Wave of Students in Higher ...

    November 12, 2020

    For adult learners, the time is now. New research shows that interest among professionals in pursuing higher education is up...

  • A woman sitting at a small round table in a library with her laptop open while smiling and looking directly at the camera.

    Harness the Network Effect to Boost Enrollment in Your...

    September 18, 2020

    Editor's Note: A version of this post originally appeared on LinkedIn. Modern consumers researching a major purchase no longer blindly...