Education Marketing Articles

  • Male education marketer working at desk with photos

    Tips for Effective Content Strategy in Today’s Changing Environment

    May 14, 2020

    Editor's Note: Melanie Deziel is Founder of StoryFuel and Author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. We are all continuing to adjust to major changes in routines, behaviors, and workspaces. In step with this new reality, marketers must adapt their messaging, so that it’s both contextually aware and continues to drive engagement...

  • A female nurse wearing a stethoscope around her neck, walking down a pathway

    In Honor of National Nurses Week: How LinkedIn Is Empowering Healthcare Students, Professionals, and Organizations

    May 8, 2020

    At LinkedIn, our mission is to connect the world’s professionals to help them become more productive and successful. But our mission goes beyond serving as a professional network. While we are a business, we strive to be a business that leads with compassion. Like many organizations, we are continually looking for ways to apply our talent and knowledge to help...

  • Woman working alone at desk

    Forging Ahead through New Challenges in Higher Ed Marketing

    April 30, 2020

    Every industry and vertical is grappling with the current environment in its own way. For those in higher education, challenges are varied and complex. How should we communicate with current and prospective students, as well as alumni? How should we be balancing short-term realities with long-term enrollment goals? How different will things look in a few weeks?...

  • Online Education Can Help Marketers with Career

    Online Education Poised to Help Individuals Make Progress

    April 24, 2020

    Editor's Note: This guest post was contributed by Michael Horn, Co-Founder of the Clayton Christensen Institute and author of...

  • LinkedIn Education Infographic

    Insights to Power Your Higher Ed Marketing Strategy

    March 10, 2020

    As a Higher Education marketer, you’re always looking for fresh insights about your audience and industry. Finding ways to attract...

  • Higher Ed Marketers Are Losing the Last Click War. Here Are...

    January 14, 2020

    As a Higher Ed marketer, you don’t always get the credit you deserve. And frankly, Higher Ed marketers can be their own worst enemies....