Education Marketing Articles

  • Two colleagues, one man and one woman sitting at a library desk looking down to the work placed on the desk in front of them.

    How the Evolution of Online Learning is Driving New Market Opportunities

    May 26, 2021

    Editor’s Note: This post was co-written by Joyce Lee, Enterprise Account Executive, EdTech, at LinkedIn. Online learning is here to stay: 40% of all workforce learning is now digital, according to activity on the LinkedIn platform. Hand-in-hand with this, data from HolonIQ, a provider of global education market intelligence, points to an evolution in the...

  • A female student sitting at a library desk focused on her computer. Another male student is seen in the background studying.

    Mastering the Mid-Funnel: How One School Measured Its Way to Success With LinkedIn

    May 7, 2021

    One of the largest, online universities in the country watched enrollment across its colleges nearly double over the past six years. Even as a pioneer in online education, the school needed to stay competitive through a savvy and integrated mix of brand-building, mid-funnel engagement, and lead generation. But it can be challenging for higher education marketers...

  • A man smiling sitting at his desk while looking towards the camera. A large bookshelf with design binders lines the background

    Higher Ed Marketers: Do You Know the True Cost of Bad Leads?

    April 16, 2021

    Your goal is encouraging prospective students to raise their hand and ultimately enroll at your school. And I’m sure you closely monitor your cost per lead and enrollment. But we’ve seen a sizable number of Higher Ed marketers overlook a key number in their formula. Few include all the costs associated with acquiring their leads: the cost to qualify leads along...

  • A woman sitting in a chair inside a library with her headphones in while looking at her open laptop. Full bookshelves fill the background.

    Study: How Higher Education Marketing Campaigns Can Reach...

    March 4, 2021

    As an Account Executive at LinkedIn, I’ve observed that both Higher Education and Media have a lot in common, as both are important...

  • Closeup of man walking down street

    How 2U Celebrates Black History Month All Year Long

    February 17, 2021

    Editor’s note: Mark your calendars and tune in to the first episode of 2U's LinkedIn Live series EDU: Live, which debuts on Wednesday,...

  • A woman is seated alone in a university library at a table working on a laptop device.

    3 Lasting Tenets for Higher Education Marketers

    January 14, 2021

    With the arrival of the new year, it’s a terrific time to take inventory of what did — and didn’t — work well for marketers in 2020....