Marketing for Education Articles

  • Mastering Lead Generation for Higher Education Marketers

    Introducing the Higher Education Marketing Guide to Lead Generation

    January 16, 2018

    In 2017, 66% of admissions directors in higher education missed their enrollment goals, heating up the race to engage and convert prospective students. To reach the finish line, higher education marketers need to grow awareness for their programs with prospects as well as convince them of the value of their degrees—something not easily done in brochures, print...

  • Executive Education

    New Research on Canadian Executive Education Programs Reveals Five Proven Tips to Drive Enrolment

    October 26, 2017

    The combination of program customization and flexible time commitment has created a renewed demand for Executive Education. In fact, 78% of team leaders say their organization will have much more need for Exec Ed in the next five years. Many companies are offering tuition reimbursement as an employee benefit, which means a significant opportunity for Exec Ed...

  • Education Connect

    5 Ways Marketers are Driving Change to Meet Their University’s Goals

    October 19, 2017

    This week hundreds of the most savvy higher education marketers gathered in New York city to share trends, success stories and key strategies for driving change in their organization to meet their university goals. If you weren't one of the hundreds that were able to attend, we got you. Here are 5 actionable takeaways for you to bring back to your organization...

  • LinkedIn Marketing for Education Best Practices

    When It Comes to Student Data, What You Don’t Know Can Hurt...

    October 11, 2017

    The era of big data has arrived, bringing with it more sophisticated ways to capture our interests, preferences, and behaviors....

  • Quality B-School Leads at a Lower Cost

    June 15, 2017

    The Mason School of Business at William & Mary College was able to convert over 60% more enrolled students with LinkedIn than with...

  • ASU+GSV Summit

    The Top 3 Higher Education Marketing Trends to Watch

    May 12, 2017

    This year’s ASU+GSV Summit, held at the Grand America Hotel in Salt Lake City, brought together decision makers and disruptors as well...