Marketing for Education Articles

  • Stamats’ 2017 Adult Student Marketing Conference

    4 Content Marketing Takeaways from Stamats’ 2017 Adult Student Marketing Conference

    February 10, 2017

    The Polynesian dancers who entertained the audience at Stamats’ Adult Student Marketing Conference in Huntington Beach, CA had little to do with higher education. But judging by the smiling faces and the rows of cell phones snapping away, the performance grabbed our attention for fifteen straight minutes and made for a share-worthy moment. That’s the power of...

  • 2U CEO Chip Paucek

    Meet the Architect Behind the New Digital University: Q&A with 2U CEO Chip Paucek

    February 1, 2017

    Chip Paucek is leading the charge to change the face of 21st century higher education. As co-founder and CEO of 2U, an education technology company that partners with leading universities to deliver online degrees, he is helping some of the most established names in higher education including USC, Berkeley, and Yale scale their graduate programs without...

  • Higher Ed Marketing

    Higher Ed Marketing in 2017

    December 15, 2016

    It’s been just a month since the conclusion of a highly polarizing presidential election, and the dust has yet to settle. As many attempt to predict what 2017 will bring, one consistent theme seems to be uncertainty. Nowhere is this more apparent than in higher education marketing. Anticipated dramatic shifts in foreign and domestic policies have wide ranging...

  • Angela Lee Bostick

    Q&A with Emory’s Goizueta Business School CMO, Angela Lee...

    December 1, 2016

    Angela Lee Bostick, the Chief Marketing and Communications Officer of Emory University’s Goizueta Business School, recently...

  • Digital Advertising Trends in Higher Education: Spotlight...

    November 28, 2016

    This guest post was contributed by Hayley Warack, VP of Digital Strategy, Converge Consulting. This is part one in a two-part series...

  • Education Connect 2016

    Ask the CMO: Q&A with UNC Kenan-Flagler CMO, Michael...

    November 11, 2016

    Consistently ranked as one of the best business schools in the world, University of North Carolina’s Kenan-Flagler Business School has...