Education Marketing Articles

  • A woman sitting in a chair inside a library with her headphones in while looking at her open laptop. Full bookshelves fill the background.

    Study: How Higher Education Marketing Campaigns Can Reach the Right Audience at the Right Time

    March 4, 2021

    As an Account Executive at LinkedIn, I’ve observed that both Higher Education and Media have a lot in common, as both are important ways that our society learns and grows. They also present consumers with a broad array of options of where they should invest their valuable time and money. With so many options across both Higher Education and Media, it is critical...

  • Closeup of man walking down street

    How 2U Celebrates Black History Month All Year Long

    February 17, 2021

    Editor’s note: Mark your calendars and tune in to the first episode of 2U's LinkedIn Live series EDU: Live, which debuts on Wednesday, Feb. 24 at 3 pm (EST). Over the past year, conversations focused on racial diversity, inclusion and equity have gained traction at businesses across the globe. LinkedIn is also continuing its diversity and inclusion work as we...

  • A woman is seated alone in a university library at a table working on a laptop device.

    3 Lasting Tenets for Higher Education Marketers

    January 14, 2021

    With the arrival of the new year, it’s a terrific time to take inventory of what did — and didn’t — work well for marketers in 2020. The good news is that people are online and engaging with content more than ever before. On LinkedIn alone, we’ve seen: Content shared across the platform was up almost 50% year-over-year 4X year-over-year increase in LinkedIn...

  • A woman sits on a step outdoors looking ahead confidently.

    How Converge Effectively Incorporates Conversation Ads into...

    December 3, 2020

    Editor's Note: This guest post was co-written by Reshma Massaro, Paid Social Channel Manager at Converge. When it comes to converting...

  • Female adult learner working alone in a library

    Join Us for an Exploration of Key Insights on the New Adult...

    November 24, 2020

    Adult learners are coming out in full force. The disruptive nature of 2020 is motivating a new wave of students to seek out...

  • Woman working alone in a library

    3 Lessons to Help You Find and Engage Adult Learners

    November 19, 2020

    Editor’s Note: This post was co-written by Naomi Fink, a LinkedIn Account Executive. Adult learners — including graduate, online, and...