Education Marketing Articles

  • How Higher Education Marketers Drive Enrollment During the Holiday Season

    How Higher Education Marketers Drive Enrollment During the Holiday Season

    November 6, 2019

    Editor's Note: Pavels Kilivniks, Senior Insights Analyst at LinkedIn, co-authored this blog post.  With the holiday season fast approaching, you might be planning to hit the pause button on your LinkedIn advertising campaigns. After all, the year is winding down and holiday gatherings and festivities will soon be in full swing. Why spend when prospective...

  • Best Practices for Engaging Prospective Students From Awareness Through Admissions

    October 14, 2019

    “I was thinking about going back to school. But it was a big decision, and I wasn’t sure it was the right time. Could I afford it? Would it be worth it? I was curious enough to press a button. I immediately got a text. Then a phone call. Then another text, expressing regret at not reaching me via phone. I wasn’t ready to be contacted. I just wanted to check out...

  • Education Marketers

    Education Marketers: Tap Into the LinkedIn Lift to Improve ROI

    January 27, 2019

    It’s no secret that colleges and universities today are under intense pressure and competition to fill their classes. According to a 2018 admissions survey by Inside Higher Ed, 90% of admissions directors say they are concerned about reaching their institution’s enrollment goals this year. Higher education marketers are also under pressure to prove that their...

  • LinkedIn Get Hired

    Easing the Transition from College to Career: Tips for...

    October 15, 2018

    If you think our sole focus at LinkedIn is on the professionals who are already in the workforce, think again. Our vision is to create...

  • Leading the Way with Student-Centered Learning for the...

    September 26, 2018

    Editor's Note: As we prepare to explore the challenges and opportunities for today’s educational institutions at LinkedIn’s Education...

  • 4 Content Tips for Engaging Prospective Students on LinkedIn

    April 19, 2018

    The world of higher education marketing is extremely competitive, especially in the graduate space, with only three schools making a...