Financial Services Marketing Articles

  • Woman with tablet running campaign

    How an Asset Manager in Asia is Engaging a Niche Audience Precisely — and at Scale — through LinkedIn

    October 4, 2018

    Eastspring Investments is the Asia-based asset management arm of international financial services group Prudential plc. Within its B2B2C retail business model, a majority of Eastspring business units have limited contact with its individual investor audiences. While the company does invest in above-the-line campaigns to engage this segment, it relies heavily on...

  • Help Us Crack the Financial Brand Equation

    September 30, 2018

    Fintech may be heading for the trough of disillusionment, but the challenge is real. According to the McKinsey ‘World Bank Report’, 60% of global bank profits are at risk as non-bank challengers target origination and sales. Their clarion call is for banks to remake themselves for a ‘platform world’. To date, much of the debate has been dominated by the voices...

  • Financial Advisor

    A Matter of Trust: What’s Important in Financial Services Marketing?

    June 19, 2018

    The World FinTech report 2017 from LinkedIn, Capgemini and Efma, found that incumbent financial brands maintained a trust rating 13 percentage points higher than that of FinTech challengers (37% to 24%). Joanne Bradford, CMO, SoFi, underlines the importance of trust in financial services: “We think trust is number one, especially when it involves your money....

  • Marketing Event Speaker

    The 3 Pillars of Digital Event Engagement

    March 22, 2018

    Today’s CMOs allocate an average of 24% of their budget to live events. Yet Forrester’s research shows it’s time for a ‘digital...

  • Trust Can't Be Built By Going At It Alone

    Trust Can't Be Built By Going At It Alone

    March 8, 2018

    Trust has always been a vital part of business. But look back 16 years and it’s clear to see how the importance of customer trust has...

  • How Building a Trust Relationship Through Useful Content...

    March 7, 2018

    Targeted messaging isn’t just right time, right place. It’s about the right conversation with a trusted source. In every client...