Marketing for Financial Services Articles

  • LinkedIn Marketing Webinar

    SMEs Disrupted: Lessons You Need to Learn to Improve the Customer Journey

    March 22, 2017

    “Spending unnecessary time doing admin is just crazy. We want to help small businesses spend less time doing their banking and more time focusing on their business,” says Luka Ivicevic, who, as a small business owner, hated trudging through the freezing rain to make an international payment. “We thought, why don't we build a bank that integrates all the best...

  • A Highly Targeted Thought Leadership Campaign Achieves Record Engagement Levels

    March 15, 2017

    Nowadays, High Net Worth Individuals (HNWIs) are increasingly self-directed and question the value of any content they receive.  So how can retail banks add value to their customer journey and achieve stand out when there is already a plethora of content in the marketplace vying for their attention? Our latest case study, Content Truly Can Be King, demonstrates...

  • Case Study: How American Express’ Ambitious Acquisition Strategy Leads to High Conversion Rates

    Case Study: How American Express’ Ambitious Acquisition Strategy Leads to High Conversion Rates

    March 2, 2017

    Small to medium size business owners (SMBs) are at the heart of any established community, and financial support is critical to help them grow. But how can financial service providers engage effectively with SMBs when identifying this target audience can be difficult and there is a lack of trust in the sector? Our latest case study, Go The Extra Mile, showcases...

  • Millennials

    LinkedIn Research Reveals 5 Key Findings About High Net...

    February 2, 2017

    By 2020, Millennials and Generation X will control $30 trillion of investable assets. So it’s extremely important that wealth managers...

  • Reimagining The Next Generation Wealth Management Customer Journey

    Beyond Robo: What Should The Next Generation Wealth...

    January 25, 2017

    ‘Robo’ has stolen the headlines in wealth management. Debate on the digital disruption of wealth is dominated by different approaches...

  • BlackRock

    How LinkedIn Helped BlackRock Push Content Marketing...

    December 14, 2016

    Powerful Content Can Influence Decisions Sophisticated investors are an experienced and knowledgeable target audience who need...