Trust is the foundation of B2B influence. See why video and creators are the most effective tools for building it in the 2025 Benchmark Report.
You’ve Got Questions. We’ve Got Benchmarks.
What's New in the Marketing Collective
A community designed for and by B2B marketers to inspire excellence and success in the industry.
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We've all heard the adage: buyers don't trust brands; they trust people. In a business environment where trust is more elusive than ever, the cost of brand mistrust is an expens...
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Discover how to turn trust into a growth strategy using creators, video and a practical framework built to scale credibility in modern B2B marketing.
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A practical framework to help B2B marketers build trust with intention and scale credibility across the funnel using video and creators.
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Learn how Adobe is reinventing the content supply chain—scaling creativity, speed and personalization with GenStudio and Firefly Enterprise.
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Discover how LinkedIn's Live Event Ads helped us boost live event viewership by 40x at Cannes Lions. Learn how this innovative tool can drive registrations, engagement, and full...
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The LinkedIn for Marketing Blog has a new look. We’ve redesigned it to make content easier to find, faster to absorb and more aligned to the way modern marketers work.
Latest Stories
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Discover how B2B influencers and video combine to build trust, expand reach and connect with today’s buyers in a more authentic, impactful way.
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Want to grow your brand’s market share? Learn why Share of Voice and Extra Share of Voice are essential in B2B marketing – and how creativity can help.
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Create highly optimized B2B marketing campaigns by knowing which key performance indicators to measure and track.
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Trends, tips, and best practices
Marketing strategists: How are you using AI to build a smarter marketing strategy? Still stuck at the starting line? Here are five ways B2B marketers can use AI tools to strengt...
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Learn how B2B marketers are using video retargeting to boost familiarity, trust, and ultimately conversions throughout the long, non-linear buying journey.
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B2B marketers face growing challenges in data fragmentation, measurement gaps, and evolving privacy regulations. Discover how LinkedIn Ads and Adobe Real-Time CDP enable more pr...
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Learn how Adobe is reinventing the content supply chain—scaling creativity, speed and personalization with GenStudio and Firefly Enterprise.
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Discover proven ways to promote your B2B event using social media. Learn tactics for before, during and after the event that maximize reach and ROI.
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Learn 3 campaign tactics to grow your SMB on LinkedIn. From Sponsored Content to retargeting, these tips will drive awareness, leads, and conversions.
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B2B is stepping into the spotlight at Cannes Lions 2025. Explore how LinkedIn is showing up with creativity, AI and purpose-driven brand experiences.
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See how Salesforce used CTV Ads on LinkedIn and iSpot’s integration to reduce media waste, improve targeting, and boost impact, all without increasing spend.
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Learn how Atlassian used clean room technology to prove ROI, drive performance and future-proof their B2B marketing strategy.