Eastspring Investments is the Asia-based asset management arm of international financial services group Prudential plc. Within its B2B2C retail business model, a majority of Eastspring business units have limited contact with its individual investor audiences. While the company does invest in above-the-line campaigns to engage this segment, it relies heavily on...
Financial Services Marketing Articles
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Fintech may be heading for the trough of disillusionment, but the challenge is real. According to the McKinsey ‘World Bank Report’, 60% of global bank profits are at risk as non-bank challengers target origination and sales. Their clarion call is for banks to remake themselves for a ‘platform world’. To date, much of the debate has been dominated by the voices...
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The World FinTech report 2017 from LinkedIn, Capgemini and Efma, found that incumbent financial brands maintained a trust rating 13 percentage points higher than that of FinTech challengers (37% to 24%). Joanne Bradford, CMO, SoFi, underlines the importance of trust in financial services: “We think trust is number one, especially when it involves your money....
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Today’s CMOs allocate an average of 24% of their budget to live events. Yet Forrester’s research shows it’s time for a ‘digital...
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Trust has always been a vital part of business. But look back 16 years and it’s clear to see how the importance of customer trust has...
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Targeted messaging isn’t just right time, right place. It’s about the right conversation with a trusted source. In every client...
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- Financial Services Marketing