Financial Services Marketing Articles

  • Woman at a table working on laptop

    What Financial Services Marketers Need to Know About Audience Quality, Mindset, and Value

    April 5, 2021

    It’s estimated that digital ad spending on financial services in the United States alone grew to almost $20 billion dollars last year. That’s an almost 10% increase over 2019, according to Insider Intelligence, a research firm that tracks digital advertising across a range of industries. Only retail marketers spent more on digital advertising in the topsy-turvy,...

  • Woman carrying a laptop in an office

    3 Keys to Creating More Opportunity for Women in Financial Services

    March 22, 2021

    Editor's note: Watch a replay of the Cultivating Community for Women in Finance event. Last year, when Citigroup named Jane Fraser as its new CEO, she became the first woman ever to head a major U.S. bank. It’s a momentous milestone for gender equality in the finance industry, but there’s still much work to be done. According to an article published last summer...

  • Woman working from home, typing on laptop

    How Financial Services Brands Can Create Breakthrough Content in Times of Crisis

    January 11, 2021

    It’s a unique moment for marketers in the financial services industry, to say the least. We’re nine months into a global pandemic that shows no signs of slowing. (Albeit a vaccine is on the way.) Conversations around social justice – sparked over the summer’s global protests about racial inequality – are still going strong. And geo-political tumult, coupled with...

  • 5 Rules of Engagement for Thought Leadership

    5 Rules of Engagement for Thought Leadership

    September 29, 2020

    Thought leadership is a critical tool for financial services marketers. The question is, How do you get your thought leadership to...

  • What FinServ Marketers Need To Know Today

    January 23, 2020

    I’m not telling you anything you don’t already know when I say that marketing in the financial services industry is hard work. In a...

  • Investing in the Digital Age: how media influences the...

    March 19, 2019

    If you’re a marketer for an asset manager, you’ll know that your industry is changing. Last year, a study by Willis Towers Watson...