If you’re a marketer for an asset manager, you’ll know that your industry is changing. Last year, a study by Willis Towers Watson found that total assets under management (AuM) of the world’s largest 500 managers leapt 15.6% to almost $94 trillion in 2017 – the highest growth in a decade. At the same time, the top 20 firms now manage a record 43% of these assets...
Financial Services Marketing Articles
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- Financial Services Marketing
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Eastspring Investments is the Asia-based asset management arm of international financial services group Prudential plc. Within its B2B2C retail business model, a majority of Eastspring business units have limited contact with its individual investor audiences. While the company does invest in above-the-line campaigns to engage this segment, it relies heavily on...
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- Financial Services Marketing
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Fintech may be heading for the trough of disillusionment, but the challenge is real. According to the McKinsey ‘World Bank Report’, 60% of global bank profits are at risk as non-bank challengers target origination and sales. Their clarion call is for banks to remake themselves for a ‘platform world’. To date, much of the debate has been dominated by the voices...
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- Financial Services Marketing
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The World FinTech report 2017 from LinkedIn, Capgemini and Efma, found that incumbent financial brands maintained a trust rating 13...
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- Financial Services Marketing
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Today’s CMOs allocate an average of 24% of their budget to live events. Yet Forrester’s research shows it’s time for a ‘digital...
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Trust has always been a vital part of business. But look back 16 years and it’s clear to see how the importance of customer trust has...
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- Financial Services Marketing