Financial Services Marketing Articles

  • Aligning Performance and Purpose in FinServ illustration

    Aligning Performance and Purpose in FinServ

    September 17, 2021

    Financial services firms face a constant battle to win consumer trust. Severely tarnished by the 2008 financial crisis, the whole sector has been criticized for the actions of a few firms, which put financial gains above the interests of customers and society. New regulation, ESG strategies, and thought-leadership marketing programmes have helped FinServ to...

  • Towards a Single Source of Truth in FinServ Marketing illustration

    Towards a Single Source of Truth in FinServ Marketing

    September 3, 2021

    Monthly or quarterly reports may have worked for FinServ marketers in the past. But we live in a different world now. With intense competition, a squeeze on budgets, and rapidly evolving consumer behavior, marketing teams need to track and demonstrate their impact in real-time, to prove return on investment (ROI), and optimize fast-moving campaigns. And as...

  • Illustration of man taking to coworker on desktop video

    Finfluencers: How FinServ Marketers Can Harness the Investors of Tomorrow

    August 20, 2021

    Younger generations today have a raw deal when it comes to money, faced with student debt, sky-high house prices, and now the economic fall-out of the pandemic. Despite these challenges, Gen Z and younger Millennials are determined to take control of their money. Studies have shown that rising numbers of young people have been drawn to investing over the last 18...

  • Man holding a phone smiling at a desk

    LinkedIn for Financial Services Consumer Marketing Is Right...

    August 5, 2021

    As financial services marketers compete for a consumer audience, they are always looking for the most efficient and effective ways to...

  • Two fathers and their daughters pose for a photo.

    Purpose and Pride: How Financial Institutions Are Embracing...

    June 24, 2021

    What began more than 50 years ago as a march in New York City calling for equal rights for gay, lesbian, bisexual and trans people, is...

  • Woman at a table working on laptop

    What Financial Services Marketers Need to Know About...

    April 5, 2021

    It’s estimated that digital ad spending on financial services in the United States alone grew to almost $20 billion dollars last year....