The World FinTech report 2017 from LinkedIn, Capgemini and Efma, found that incumbent financial brands maintained a trust rating 13 percentage points higher than that of FinTech challengers (37% to 24%). Joanne Bradford, CMO, SoFi, underlines the importance of trust in financial services: “We think trust is number one, especially when it involves your money....
Marketing for Financial Services Articles
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- Marketing for Financial Services
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Today’s CMOs allocate an average of 24% of their budget to live events. Yet Forrester’s research shows it’s time for a ‘digital wake-up call’ to boost effectiveness. Live events are a staple of many a marketing plan. While they can provide an invaluable chance to get face-to-face with priority audiences, today’s events require a huge investment of time and money...
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Trust has always been a vital part of business. But look back 16 years and it’s clear to see how the importance of customer trust has evolved. Cristina Ampil, Managing Director, United States Thought Leadership Institute at PwC highlights figures from the firm’s annual global CEO survey which chronicles public trust and its impact on a company’s growth strategy....
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- Marketing for Financial Services
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Targeted messaging isn’t just right time, right place. It’s about the right conversation with a trusted source. In every client...
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- Marketing for Financial Services
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Today’s management consulting services CMOs are under pressure to create content - particularly thought leadership content - that...
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- Marketing for Financial Services
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Suspicion of financial providers still runs deep, so can unfamiliar and untested newcomers hope to bridge the trust gap with consumers...
- Topics:
- Marketing for Financial Services