It’s estimated that digital ad spending on financial services in the United States alone grew to almost $20 billion dollars last year. That’s an almost 10% increase over 2019, according to Insider Intelligence, a research firm that tracks digital advertising across a range of industries. Only retail marketers spent more on digital advertising in the topsy-turvy,...
Financial Services Marketing Articles
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- Financial Services Marketing
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Editor's note: Watch a replay of the Cultivating Community for Women in Finance event. Last year, when Citigroup named Jane Fraser as its new CEO, she became the first woman ever to head a major U.S. bank. It’s a momentous milestone for gender equality in the finance industry, but there’s still much work to be done. According to an article published last summer...
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It’s a unique moment for marketers in the financial services industry, to say the least. We’re nine months into a global pandemic that shows no signs of slowing. (Albeit a vaccine is on the way.) Conversations around social justice – sparked over the summer’s global protests about racial inequality – are still going strong. And geo-political tumult, coupled with...
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Thought leadership is a critical tool for financial services marketers. The question is, How do you get your thought leadership to...
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- Financial Services Marketing
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I’m not telling you anything you don’t already know when I say that marketing in the financial services industry is hard work. In a...
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- Financial Services Marketing
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If you’re a marketer for an asset manager, you’ll know that your industry is changing. Last year, a study by Willis Towers Watson...
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- Financial Services Marketing