Marketing for Financial Services Articles

  • FinTech Faceoff

    Why CMOs Will Shape the Future of Finance

    February 15, 2018

    This month, experts from both sides of the Atlantic will slug it out in our FinTech FaceOff event, debating the direction of finance. Their views may clash, but their starting point is likely to be the same: the hype over the role of technology in finance has been here and gone. Over the course of LinkedIn’s three-year ground-breaking World Fintech campaign, the...

  • Financial service professional showing a client laser-focused content that was relevant to their needs

    How Successful Partnerships Can Help You Target Content to Relevant and Receptive Audiences

    January 24, 2018

    In 2014, author Mark Schaefer coined the term ‘content shock’. He described it as a time when 'increasing volumes of content intersect our limited human capacity to consume it.' Three years on, and content shock is a very real thing. Readers are assailed with content through a variety of channels and mediums 24 hours a day, seven days a week. This is the...

  • LinkedIn Pathfinders of Trust

    Building Brand Trust – Help Is Close to Hand

    November 28, 2017

    Pathfinder Deidre H. Campbell, Global Chair of Financial Services at Edelman believes we’re seeing a steady decline of trust in today’s media. Her organization’s 2017 Trust Barometer shows that trust in institutions is reaching all-time lows while self-proclaimed reformers are now more trusted than status quo advocates. So, what can reputable brands do to...

  • LinkedIn Pathfinders of Trust

    Radical Transparency – A Direct Route To Trust?

    November 22, 2017

    Where in your supply chain do your brand’s profit margins lie? And exactly how much are they? The prospect of publicly answering such...

  • LinkedIn Pathfinders

    Feel the Fear – and Make Connections Anyway

    November 15, 2017

    At a time when trust is elusive, it takes bravery for a brand to put its head above the parapet and take a stand on current issues....

  • Pathfinders of Trust

    Pathfinders of Trust

    November 2, 2017

    As part of our Pathfinders of Trust video series, Frank Cooper spoke to us about his belief that for brands to be successful they need...