Marketing For Tech Companies Articles

  • Girl working on laptop

    3 Content Distribution Strategies that Build Trust

    June 7, 2017

    To win the trust battle, tech marketers need to augment their current content distribution strategies to gain more credibility. This means thinking about who tech buyers trust most, who they want information from, and what types of distribution garner the most trust. Use Social Selling to Build Trusted Relationships In our latest report about the evolving...

  • Is Thought Leadership Earning or Losing Business Decision Makers’ Trust?

    Is Thought Leadership Earning or Losing Business Decision Makers’ Trust?

    June 1, 2017

    In an era of declining trust – within the political landscape, news, and overall reporting of facts – the credibility of thought leadership faces many challenges. In fact, two-thirds of countries surveyed in the recent release of Edelman’s 2017 Trust Barometer are now “distrusters.” Distrusters include those with less than 50 percent trust in mainstream...

  • Next-Gen Community Management: How HP Tackles Social Media 2.0

    May 24, 2017

    As the social space evolves and becomes a key channel for businesses to interact with their customers, enterprises must focus on the interplay between social media and community management more than ever before. Gone are the days of primitive listening tools and overbearing, outbound marketing tactics. Instead, savvy marketers keep a strong pulse on customers...

  • MarTech: Managing The Ever-Evolving And Unpredictable Landscape

    MarTech: Managing The Ever-Evolving And Unpredictable...

    May 5, 2017

    Every decision you make regarding marketing technology should serve a strategic and long-term purpose. But within an ever-more crowded...

  • Tech Marketers on LinkedIn

    Tales From Tech: How 3 Companies Harnessed LinkedIn for...

    April 22, 2017

    When business decision-makers are evaluating new technology, they rely on relevant and robust insights to help them. And to...

  • Behind the Lens

    Marketing Through the Lens of U.S. Network Security &...

    April 5, 2017

    With threats, hacks, and breaches emerging at all ends, it’s more important than ever to differentiate your solution’s messaging and...