Marketing For Tech Companies Articles

  • Tech Marketers on LinkedIn

    Tales From Tech: How 3 Companies Harnessed LinkedIn for Significant ROI Results

    April 22, 2017

    When business decision-makers are evaluating new technology, they rely on relevant and robust insights to help them. And to successfully market against this cohort, getting the right information into the right hands is critical. While you may be utilizing content on LinkedIn to educate and support technology decision-makers, a number of tech marketers are...

  • Behind the Lens

    Marketing Through the Lens of U.S. Network Security & Computer Networking Pros

    April 5, 2017

    With threats, hacks, and breaches emerging at all ends, it’s more important than ever to differentiate your solution’s messaging and help prospects and customers navigate the new-normal world of security. Luckily, LinkedIn insights and a strong content marketing strategy can aid in effective strategies to build relationships with modern security professionals....

  • Future Tech Buyers Have New Expectations From Your Sales Org

    March 29, 2017

    When it comes to technology buying, today’s Millennial and Gen X decision-makers demand more from sales reps than ever before. Gone are the days of purchasing new solutions without full and informed support from key players in IT, finance, marketing, operations, and business development. In fact, the size of committees involved in deciding, influencing, and...

  • Marketing Through the Lens of Consumer Electronics,...

    March 24, 2017

    As the lines between B2B and consumer technology marketing increasingly blur and intersect, professional data on today’s consumer...

  • The Future Tech Buying Committee

    The Future Tech Buying Committee: What Marketers Need to...

    March 17, 2017

    As Millennials embrace more influential and defined roles across the enterprise, excess hype has disfavorably characterized their work...

  • Marketing Through the Lens of Internet & IT Pros

    March 8, 2017

    When you’re a marketer communicating with the technology industry, one that is itself characterized by rapid technological...