Marketing For Tech Companies Articles

  • Smarketing

    Achieving Delta 4 — Why Your Marketing Department Should Think Like a Start-Up

    November 14, 2017

    “Have you heard of Delta 4?” Kunal Shah asked the audience at LinkedIn's TECH Connect event in Bangalore, India, last week. Silence. “It’s a space shuttle,” a brave voice pitched-in from the back of the packed auditorium. “It’s a plane route,” suggested another.  Of course they were both right, but they weren’t the answers Kunal was looking for. He was attending...

  • Market Cloud Solutions in a Flooded Market

    4 Ways to Successfully Market Cloud Solutions in a Flooded Market

    October 25, 2017

    Cloud computing is the most disruptive force in IT spending since the early days of the digital age — and, needless to say, the race to win and protect market share among cloud service providers (CSPs) is no joke. In fact, the three most recognizable solutions (we bet you can easily name them all) continue to dominate IaaS growth and adoption YoY, according to...

  • Tech Marketing Security

    Talking Trust, Security, and Scalability with LinkedIn CISO Cory Scott

    September 13, 2017

    In our efforts to help security marketers reach their audience in the best way possible, oftentimes it helps to go right to the source — and where better to go than LinkedIn’s own Chief Information Security Officer, Cory Scott. We recently spoke with Cory, covering a wide range of topics from IT management to trust and branding in the modern internet era. He was...

  • Be Present, Be Constant

    September 12, 2017

    What do Rolex, Lego and the Walt Disney Company have in common? Little, perhaps, except that they all enjoy the confidence of a large...

  • IT Security Cells

    Why Security Transformation Must Extend Beyond IT

    September 1, 2017

    Over the last few weeks, we’ve championed thought leadership, member voices, and marketing strategies that tackle dynamic...

  • Social Selling Fuels the Forbes Cloud 100 List

    August 26, 2017

    Editor's Note: This post originally appeared on the LinkedIn Sales Blog. Forbes recently published its second annual Cloud 100 list,...