Tech Marketing Articles

  • Orchestrating Sales and Marketing Partnerships to Win Today’s Enlightened Tech Buyers

    Orchestrating Sales and Marketing Partnerships to Win Today’s Enlightened Tech Buyers

    July 25, 2019

    The technology space is highly competitive, dominated by large players and characterized by a long, oftentimes complex buying process.  Making the shortlist in this industry is hard — less than 24% of decision-makers will consider a new technology vendor this year, data from our 2019 Enlightened Tech Buyer report reveals. Thus, technology companies must seek out...

  • Is Post-Sale Support the Last Great Marketing Differentiator?

    Is Post-Sale Support the Last Great Marketing Differentiator?

    July 18, 2019

    A marketer’s primary focus has always been getting people through the door so that sales can eventually close a deal. But in today’s dynamic and competitive buyer landscape, the customer experience, particularly that which occurs post-sale, is vital to maintaining customer success, upselling, cross-selling and driving long-term ROI.  Being that marketers are...

  • Marketing Planning 2020: 5 Questions Partners Should Be Asking Their VARs

    Marketing Planning 2020: 5 Questions Partners Should Be Asking Their VARs

    June 27, 2019

    This is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1, Part 2 and Part 3 in the series. Partnering with a VAR should be a symbiotic relationship that pays dividends to both of you. It’s a partnership that demonstrates value to customers as well as to the strength of...

  • Tech Channel Marketing

    Marketing Planning 2020: 5 Questions Channel Marketers...

    June 20, 2019

    This post is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers)...

  • Building a More Effective Channel Marketing Strategy: The Roadmap

    Building a More Effective Channel Marketing Strategy: The...

    June 13, 2019

    This is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers)....

  • The new VAR Mindset

    Channel Marketers Are Missing a Big Opportunity: The New...

    June 6, 2019

    More than at any time in history, marketers live and die by the numbers. As every move a customer makes becomes more trackable, 93% of...