We are currently in the "Era of the End User." As the number of SaaS offerings multiplies, overwhelmed buyers turn to recommendations and reviews before making a decision— which gives end users significant influence over the growth of technology brands. In a previous article, we discussed the importance of brand fame to win B2B buyers. Within tech’s highly...
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Emerging or experienced? Affordable or adaptable? These factors are carefully considered by B2B technology buyers in the modern age. With so many solutions now available across the market, challenger brands battle with established providers for differentiation — leaving customers with more options to explore, trial, purchase, and renew. Yet the truth is that B2B...
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When it comes to winning and retaining B2B buyers, there is greater nuance and complexity in the customer journey than ever before. And as the world reimagines what is possible through the use of technology, the technology landscape is ever-more crowded with new products and capabilities designed to help power productivity and success across the enterprise. In...
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As digital transformation modernizes business at scale, technology has formed the bedrock of how companies navigate today’s evolving...
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With nearly 60 offices across the Americas, Europe, the Middle East andAsia Pacific , Genesys is the global leader in cloud customer...
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The events of 2020 accelerated today’s evolving world of work into a new era defined by innovation, resilience and adaptability. In a...
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