Marketing For Tech Companies Articles

  • LinkedIn Security Professionals

    Why LinkedIn is an Indispensable Medium for Security Professionals

    August 16, 2017

    Editor's Note: This post was contributed by Chuck Brooks, Vice President of Government Relations & Marketing at Sutherland. More than a decade ago, I joined an emerging social medium called LinkedIn. I was serving as the Director of the newly created Office of Legislative Affairs at the Science & Technology Directorate for the Department of Homeland Security...

  • LinkedIn Security Influencers

    These Professionals Aren’t Hacks: 5 Security Influencers to Follow on LinkedIn

    August 9, 2017

    From Bitcoin and Blockchain to hacks and ransomware, security is a hot topic in tech. According to a recent Cybersecurity Ventures Report, the cost of cybercrime damage is predicted to reach $6 trillion by 2021, and global spending on cybersecurity products and services for defending against cyber crime is projected to exceed $1 trillion by 2021. With that much...

  • Security

    CMO’s Corner: Why Marketers Should Care About Security More Than Ever

    August 2, 2017

    Editor's Note: This guest post was contributed by Holly Rollo, Chief Marketing Officer-SVP, RSA Security. Modern marketing is a data-driven marvel. We are obsessed with targeting, capturing, nurturing, analyzing, and predicting everything about our customers and their behavior — so much so, that marketers today devour new technology and undergo epic digital...

  • Security Code

    4 Ways to Crack Your Security Marketing Code

    July 28, 2017

    Consider this alarming statistic: 84% of organizations have experienced a security breach, but 74% don’t know where the breach...

  • Security Marketing

    10 Challenges Security Marketers Face in the Modern Era

    July 18, 2017

    With market share expected to grow to $170 billion by 2020, security marketers work tirelessly to position their companies as...

  • Girl working on laptop

    3 Content Distribution Strategies that Build Trust

    June 7, 2017

    To win the trust battle, tech marketers need to augment their current content distribution strategies to gain more credibility. This...