Tech Marketing Articles

  • #KidsExplainData

    How to Do B2B Marketing Right

    September 11, 2018

    Often the boldest campaigns we see on social media come from consumer brands. With big budgets and flashy products to peddle, it’s no wonder they can be so creative! But now more than ever, B2B brands are giving B2C counterparts a run for their money. And they’re doing it with a level of skill that’s truly impressive. So when we see a B2B campaign that inspires...

  • LinkedIn's Tech Marketing Magazine

    Introducing Underscore: A Magazine for Tech Marketers, by Tech Marketers

    June 26, 2018

    Today we’re breaking through the hype of of sub-optimal content experiences by bringing you Underscore, a one-of-a-kind publication created exclusively for technology marketers. As the editor of Underscore, I’m most excited about this hands-on format that is easily engaged with on your own time — no pop-ups or gated forms required, just valuable input from our...

  • As companies become faster and more nimble, collaboration solutions ensure that employees reach peak productivity.

    Why Marketing Collaboration Technology Demands a Well-Developed Customer Strategy

    April 12, 2018

    As companies become faster and more nimble, collaboration solutions ensure that employees reach peak productivity. But the rise of mobile, cloud-first, and socially integrated applications in this space is giving rise to smaller vendors who are challenging older players and capturing market share. This in turn makes today’s challenge of retaining and winning...

  • IoT

    Defining Value in the IoT Space — 5 Marketing Approaches...

    March 28, 2018

    Coined by many as “technology’s next Industrial Revolution,” the Internet of Things (IoT) will add greater complexity and intelligence...

  • LinkedIn Telcom Infographic

    How to Become a B2B Telco Marketing Pro In Six Steps ...

    March 7, 2018

    To win over new businesses and build a loyal, trusting customer base, Telco marketers must work smarter, not harder. Gone are the days...

  • 6 B2B TELCO MARKETING TRENDS TO MASTER IN 2018

    6 B2B Telco Marketing Trends To Master In 2018

    February 21, 2018

    The Telcommunications industry is in a pivotal and unparalled time of digital disruption. From the diminishing role connectivity plays...