Marketing For Tech Companies Articles

  • Tech Marketing Security

    Talking Trust, Security, and Scalability with LinkedIn CISO Cory Scott

    September 13, 2017

    In our efforts to help security marketers reach their audience in the best way possible, oftentimes it helps to go right to the source — and where better to go than LinkedIn’s own Chief Information Security Officer, Cory Scott. We recently spoke with Cory, covering a wide range of topics from IT management to trust and branding in the modern internet era. He was...

  • Be Present, Be Constant

    September 12, 2017

    What do Rolex, Lego and the Walt Disney Company have in common? Little, perhaps, except that they all enjoy the confidence of a large proportion of the global population. The trio of giants topped the Reputation Institute’s 2017 list of the world’s most trusted brands. There is much to analyze on the list, but for me one headline finding stood out: “Companies...

  • IT Security Cells

    Why Security Transformation Must Extend Beyond IT

    September 1, 2017

    Over the last few weeks, we’ve championed thought leadership, member voices, and marketing strategies that tackle dynamic conversations around the imperative business implications of security. But consider this, by the time you finish this paragraph, there will likely be upwards of half a million open security-related job postings on LinkedIn — and nearly 4...

  • Social Selling Fuels the Forbes Cloud 100 List

    August 26, 2017

    Editor's Note: This post originally appeared on the LinkedIn Sales Blog. Forbes recently published its second annual Cloud 100 list,...

  • How Thought Leadership Impacts Demand Generation

    August 24, 2017

    With trust playing an ever-more important role in shaping brand perception and consumer confidence, marketers today are uniquely...

  • LinkedIn Security Professionals

    Why LinkedIn is an Indispensable Medium for Security...

    August 16, 2017

    Editor's Note: This post was contributed by Chuck Brooks, Vice President of Government Relations & Marketing at Sutherland. More than...