To win the trust battle, tech marketers need to augment their current content distribution strategies to gain more credibility. This means thinking about who tech buyers trust most, who they want information from, and what types of distribution garner the most trust. Use Social Selling to Build Trusted Relationships In our latest report about the evolving...
Marketing For Tech Companies Articles
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In an era of declining trust – within the political landscape, news, and overall reporting of facts – the credibility of thought leadership faces many challenges. In fact, two-thirds of countries surveyed in the recent release of Edelman’s 2017 Trust Barometer are now “distrusters.” Distrusters include those with less than 50 percent trust in mainstream...
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As the social space evolves and becomes a key channel for businesses to interact with their customers, enterprises must focus on the interplay between social media and community management more than ever before. Gone are the days of primitive listening tools and overbearing, outbound marketing tactics. Instead, savvy marketers keep a strong pulse on customers...
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Every decision you make regarding marketing technology should serve a strategic and long-term purpose. But within an ever-more crowded...
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When business decision-makers are evaluating new technology, they rely on relevant and robust insights to help them. And to...
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- Proof Week
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With threats, hacks, and breaches emerging at all ends, it’s more important than ever to differentiate your solution’s messaging and...
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- Marketing For Tech Companies