Editor's Note: This post was contributed by Chuck Brooks, Vice President of Government Relations & Marketing at Sutherland. More than a decade ago, I joined an emerging social medium called LinkedIn. I was serving as the Director of the newly created Office of Legislative Affairs at the Science & Technology Directorate for the Department of Homeland Security...
Marketing For Tech Companies Articles
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From Bitcoin and Blockchain to hacks and ransomware, security is a hot topic in tech. According to a recent Cybersecurity Ventures Report, the cost of cybercrime damage is predicted to reach $6 trillion by 2021, and global spending on cybersecurity products and services for defending against cyber crime is projected to exceed $1 trillion by 2021. With that much...
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Editor's Note: This guest post was contributed by Holly Rollo, Chief Marketing Officer-SVP, RSA Security. Modern marketing is a data-driven marvel. We are obsessed with targeting, capturing, nurturing, analyzing, and predicting everything about our customers and their behavior — so much so, that marketers today devour new technology and undergo epic digital...
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- CMO's Corner
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Consider this alarming statistic: 84% of organizations have experienced a security breach, but 74% don’t know where the breach...
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With market share expected to grow to $170 billion by 2020, security marketers work tirelessly to position their companies as...
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To win the trust battle, tech marketers need to augment their current content distribution strategies to gain more credibility. This...
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- Marketing For Tech Companies