Technology companies have a unique role to play in today’s economy and our ever-evolving modern workplace. Their tasks are simultaneously simple in theory and Herculean in execution: facilitate the continuation of business and transformation across our workforce. Clearly, this industry faces immense pressure. Yet for many technology companies, there’s an...
Tech Marketing Articles
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Channel marketers at value-added resellers (VARs) know there’s a better way to structure partner marketing plans. Campaigns are often rapid-fire, involve inefficient heavy lifting and produce leads that churn and burn out. Where are the valuable, long-lasting customers VARs and their partners really need? The problem lies in the current mindset. The game is all...
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Today’s technology buyers have more experience, access to information and connectivity than ever before. Marketing to them means taking a holistic perspective into account – one that drills deeper into understanding who they are, how they interact with their peer communities, the context in which they make decisions, and the precise ways that they expect...
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IT leaders are busily preparing for the tidal impact of 5G. 5G’s speed, constant connectivity and low latency can enable AI,...
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The hardware buying landscape is complex and competitive. Buyers must weigh the risks and benefits of different features and models...
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The software buying ecosystem continues to grow and diversify, encompassing a more robust committee that makes decisions with the help...
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