Tech Marketing Articles

  • The VARs Mindset Shift: A Guide for Channel Marketers

    The VARs Mindset Shift: A Guide for Channel Marketers

    January 9, 2020

    Channel marketers at value-added resellers (VARs) know there’s a better way to structure partner marketing plans. Campaigns are often rapid-fire, involve inefficient heavy lifting and produce leads that churn and burn out. Where are the valuable, long-lasting customers VARs and their partners really need? The problem lies in the current mindset. The game is all...

  • LinkedIn's Underscore magazine

    Prepare for 2020 with Underscore: Our Magazine For Tech Marketers, by Tech Marketers

    December 17, 2019

    Today’s technology buyers have more experience, access to information and connectivity than ever before. Marketing to them means taking a holistic perspective into account – one that drills deeper into understanding who they are, how they interact with their peer communities, the context in which they make decisions, and the precise ways that they expect...

  • The Coming of 5G: What IT Leaders Think About Tomorrow’s On-Demand World

    The Coming of 5G: What IT Leaders Think About Tomorrow’s On-Demand World

    October 23, 2019

    IT leaders are busily preparing for the tidal impact of 5G. 5G’s speed, constant connectivity and low latency can enable AI, automation and connectivity that will push workplace collaboration and productivity to new places. At LinkedIn, we’re focused on the future of work and how technology is proving to have a powerful impact on business. As part of this...

  • An Insider’s View of the Hardware Buying Journey

    October 3, 2019

    The hardware buying landscape is complex and competitive. Buyers must weigh the risks and benefits of different features and models...

  • A Marketer’s Roadmap to Engaging Software Buyers

    A Marketer’s Roadmap to Engaging Software Buyers

    August 29, 2019

    The software buying ecosystem continues to grow and diversify, encompassing a more robust committee that makes decisions with the help...

  • Orchestrating Sales and Marketing Partnerships to Win Today’s Enlightened Tech Buyers

    Orchestrating Sales and Marketing Partnerships to Win Today...

    July 25, 2019

    The technology space is highly competitive, dominated by large players and characterized by a long, oftentimes complex buying process....