Marketing For Tech Companies Articles

  • Tech By the Numbers

    Tech By the Numbers: Understanding Tech Buyers [Infographic]

    December 1, 2016

    Today’s technology purchase path is complex and increasingly dependent upon sophisticated mastery of the customer journey and its respective content needs. To succeed, technology marketers must think like savvy customers and fully immerse themselves into the modern buying process. Seeking to uncover valuable insights on Technology Decision Makers (TDMs) on...

  • Tech We're Thankful For

    Trends & Technologies We’re Thankful For

    November 23, 2016

    Tech marketers are an embracing bunch when it comes to new thinking and processes. In fact, as LinkedIn found earlier this year, tech marketers are early adopters, innovators, and voracious consumers of educational content when compared to their non-tech counterparts. So in this time of thankfulness, we thought it appropriate to reflect on a few of our favorite...

  • Tech Marketing

    Tech Marketing in 2016: From Chaos to Clarity

    November 17, 2016

    This year was momentous for tech, as M&A activity rocked our industry’s largest organizations and paved next-generation pathways for innovation across the enterprise. Fueled by a need to transform and be more competitive, tech companies challenged the status quo like never before — making groundbreaking decisions, reinventions, and transformations that will...

  • VAR

    VAR Call to Action: It’s Time to Take Charge

    November 9, 2016

    In today’s marketplace, VARs have the opportunity, and requirement, to create a brand and reputation that stands out and shows the...

  • Tech Marketing

    Making Waves in Tech: Lessons in Technology from LinkedIn...

    November 3, 2016

    For tech professionals, innovation is not a luxury but a necessity. As marketers, you must be open to revolutionary ideas and...

  • Tech Marketing Skills for 2016

    Today’s Professionals, Tomorrow’s Experts: What Tech...

    October 27, 2016

    Professionals never stop learning, and for those in the technology sector, this is truer than ever. With increased pressure to manage...