As companies become faster and more nimble, collaboration solutions ensure that employees reach peak productivity. But the rise of mobile, cloud-first, and socially integrated applications in this space is giving rise to smaller vendors who are challenging older players and capturing market share. This in turn makes today’s challenge of retaining and winning...
Marketing For Tech Companies Articles
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Coined by many as “technology’s next Industrial Revolution,” the Internet of Things (IoT) will add greater complexity and intelligence to digital life as we know it. In fact, Marketo reports that over half of the world’s top global marketers expect IoT to revolutionize the marketing landscape by 2020. This, coupled with business leaders, vendors, and buyers all...
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To win over new businesses and build a loyal, trusting customer base, Telco marketers must work smarter, not harder. Gone are the days of churning out haphazard pieces of content without real substance. ROI is a modern marketer’s north star — and investing in high-value, high-impact activities has never been more important. In the Telco sector, it’s key to place...
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The Telcommunications industry is in a pivotal and unparalled time of digital disruption. From the diminishing role connectivity plays...
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Whether we like it or not, data is the driving force behind the infrastructure of modern business. As organizations experience rapid...
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To kickoff the year with fresh perspective, taking a closer look at your customer base and their influences can be a great start. For...
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- Marketing For Tech Companies