Today, consumers have more control than ever over a brand’s reputation — with online, influencer, peer and colleague feedback all impacting the B2B path to purchase. In fact, 65% of of B2B buyers rely on peer recommendations/review sites and 54% leverage social media to research new vendors and solutions, according to Demand Gen Report’s latest 2018 B2B Buyer’s...
Tech Marketing Articles
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- Topics:
- Tech Marketing,
- LinkedIn B2B Marketing
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Often the boldest campaigns we see on social media come from consumer brands. With big budgets and flashy products to peddle, it’s no wonder they can be so creative! But now more than ever, B2B brands are giving B2C counterparts a run for their money. And they’re doing it with a level of skill that’s truly impressive. So when we see a B2B campaign that inspires...
- Topics:
- Tech Marketing,
- B2B Content Marketing
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Today we’re breaking through the hype of of sub-optimal content experiences by bringing you Underscore, a one-of-a-kind publication created exclusively for technology marketers. As the editor of Underscore, I’m most excited about this hands-on format that is easily engaged with on your own time — no pop-ups or gated forms required, just valuable input from our...
- Topics:
- Tech Marketing
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As companies become faster and more nimble, collaboration solutions ensure that employees reach peak productivity. But the rise of...
- Topics:
- Tech Marketing
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Coined by many as “technology’s next Industrial Revolution,” the Internet of Things (IoT) will add greater complexity and intelligence...
- Topics:
- Tech Marketing
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To win over new businesses and build a loyal, trusting customer base, Telco marketers must work smarter, not harder. Gone are the days...
- Topics:
- Tech Marketing