This post is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1: Channel Marketers Have Been Getting It Wrong: The New VAR Mindset and Part 2: Building a More Effective Channel Marketing Strategy: The Roadmap. Spring has sprung, catapulting the 2020 marketing planning season...
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This is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1: Channel Marketers Are Missing a Big Opportunity: The New VAR Mindset. Driven by internal demands to hit the bottom of the funnel fast, the wide landscape of vendor relationships and large, complex marketing stacks,...
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More than at any time in history, marketers live and die by the numbers. As every move a customer makes becomes more trackable, 93% of CMOs say they are under more pressure than ever to prove ROI. This pressure to perform by any metric necessary is even more acute for channel marketers of VARs (value-added resellers), who are held to their own marketing...
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From the start, Hewlett Packard Enterprise knew it had a monster campaign on its hands. “During the very first meeting when our agency...
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Today’s B2B technology marketers work hard to reach a more nuanced and diverse audience than ever before. With innovative, new...
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Earning a top spot when it comes to vendor consideration is no easy task — especially when less than 20% of decision-makers will...
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- Tech Marketing