Editor's Note: This post was contributed by Kristin Kunasingam, Senior Product Consultant at LinkedIn. Quite often we hear these lines from our clients: “I want to do content marketing, but I don’t have content” “It is going to take me a couple of months to get started because I don’t have content” “I don’t have enough content to start my content marketing...
Marketing Infographics Articles
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A decade ago, the idea that social media would be the future of B2B marketing was suspect at best. Sure, social media was fine for peddling soft drinks and lifestyle brands, but B2B? Big, established brands like IBM, Microsoft, HSBC? Fast-forward to 2016, and social media is not only a viable platform for B2B marketing; it’s the platform. More than 430 million...
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Friends, Romans, marketers, lend me your ears: We come not to pat ourselves on the back, but to give you a hearty high-five. You just helped us hit a major milestone. Last week, the LinkedIn Marketing Solutions Showcase Page reached over 100,000 followers. We’re grateful so many of you chose to join our Sophisticated Marketer’s community. We think the best way...
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From savvy content creation and quality lead generation to accurately deploying and measuring success on all channels, B2B and...
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It should be no surprise to anyone who knows me how big of a KISS fan I am. While traveling back from seeing their 40 anniversary tour...
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For brand marketers using LinkedIn it’s imperative for them to be able to measure their content marketing efforts. At LinkedIn,...