It’s possible to have all the right tools for the job and still not get the best results. Choosing the best tools are a good first step. But even more important is knowing how to use them. At LinkedIn Marketing Solutions, we exist to develop tools that help marketers reach the right audience with the most relevant content. We use these tools every day to grow...
LinkedIn Marketing Insights Articles
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The brand that you present to your customers and future customers has never been more closely linked to the brand that you present to your employees and future employees. The most successful businesses are those that can attract the right people, align those people around a sense of common purpose, and use this to deliver the customer experiences that...
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Today at the 4A’s Transformation 2016 conference in Miami Beach, Jann Schwarz, Linkedin’s Global Director, Agency Holding Companies, unveiled new research that examines what advertising agencies can do to attract and retain top talent. LinkedIn conducted the research in conjunction with the 4A’s. Schwarz’s presentation, titled “Why Agencies Need to Act Now:...
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Conventional wisdom has always lauded the power of “word of mouth” messaging and the belief that people trust people. Understanding...
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The arrival of a new year is traditionally a time for reflection. When January 1 appears on the calendar, we often use the occasion to...
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Marketers in the manufacturing industry, especially in the B2B segment, place a premium on getting their message in front of their...