LinkedIn Marketing Insights Articles

  • How to Advertise on LinkedIn (In 7 Simple Steps)

    October 20, 2016

    It’s possible to have all the right tools for the job and still not get the best results. Choosing the best tools are a good first step. But even more important is knowing how to use them. At LinkedIn Marketing Solutions, we exist to develop tools that help marketers reach the right audience with the most relevant content. We use these tools every day to grow...

  • Why Talent is the Prerequisite for Building B2B Brands

    August 20, 2016

    The brand that you present to your customers and future customers has never been more closely linked to the brand that you present to your employees and future employees. The most successful businesses are those that can attract the right people, align those people around a sense of common purpose, and use this to deliver the customer experiences that...

  • New LinkedIn and 4A’s Research Shows Current Talent Trends for Advertising Agencies

    March 22, 2016

    Today at the 4A’s Transformation 2016 conference in Miami Beach, Jann Schwarz, Linkedin’s Global Director, Agency Holding Companies, unveiled new research that examines what advertising agencies can do to attract and retain top talent. LinkedIn conducted the research in conjunction with the 4A’s. Schwarz’s presentation, titled “Why Agencies Need to Act Now:...

  • LinkedIn Research Reveals Why Your Employees' Voices Matter...

    March 15, 2016

    Conventional wisdom has always lauded the power of “word of mouth” messaging and the belief that people trust people. Understanding...

  • Live Webcast: Succeed in 2016 with LinkedIn – Rethink...

    January 2, 2016

    The arrival of a new year is traditionally a time for reflection. When January 1 appears on the calendar, we often use the occasion to...

  • Introducing the Content Marketing 50: Manufacturing Edition...

    December 9, 2015

    Marketers in the manufacturing industry, especially in the B2B segment, place a premium on getting their message in front of their...