#PoweredbyInsights Articles

  • LinkedIn Water Cooler Series

    The Water Cooler: Marketing Pros Discuss the Post-COVID-19 Future of Work on LinkedIn

    August 21, 2020

    There are now more than 706 million LinkedIn members, and every month on the platform these professionals engage with and discuss content that’s important to them — inside and outside the office. In this edition of the Water Cooler, we’re taking a deep dive into the articles that are receiving the most shares from marketing professionals on LinkedIn. In July,...

  • LinkedIn Water Cooler Series

    The Water Cooler: Black Lives Matter Enters the Conversation on LinkedIn

    August 6, 2020

    Editor's Note: This Water Cooler post examining June data was published later than usual. We will return to our regular cadence this month. The conversation inside and outside the office has centered on calls for racial justice following the deaths of George Floyd in Minneapolis, Minnesota, and Breonna Taylor in Louisville, Kentucky. The impact of their deaths...

  • LinkedIn Water Cooler Series

    The Water Cooler: Moving Forward in Current Economic Conditions

    June 30, 2020

    Every day on LinkedIn, business professionals engage with content that’s important to them. And every month, the LinkedIn Water Cooler examines the top 10 articles that business professionals are sharing on the platform; it’s a window into what is on the minds of LinkedIn members. In May, our data indicates that business professionals have absorbed the initial...

  • LinkedIn Water Cooler Series

    The Water Cooler: Leadership in These Difficult Times

    May 29, 2020

    Every month on LinkedIn, business professionals engage with and discuss content that’s most important to them. In April, the majority...

  • Advertising in a Downturn Revisited

    All-Weather Marketing

    May 7, 2020

    Editor's Note: This post was co-written by Jon Lombardo, Global Lead, The B2B Institute. Join Jon, Peter, and Ty Heath for the webinar...

  • LinkedIn Water Cooler Series

    The Water Cooler: The Topic of COVID-19 Dominates the Most ...

    April 28, 2020

    Every month on LinkedIn professionals engage with and discuss content that’s important to them. In March, the large majority of the...