#PoweredbyInsights Articles

  • LinkedIn Water Cooler Series

    The Water Cooler: Moving Forward in Current Economic Conditions

    June 30, 2020

    Every day on LinkedIn, business professionals engage with content that’s important to them. And every month, the LinkedIn Water Cooler examines the top 10 articles that business professionals are sharing on the platform; it’s a window into what is on the minds of LinkedIn members. In May, our data indicates that business professionals have absorbed the initial...

  • LinkedIn Water Cooler Series

    The Water Cooler: Leadership in These Difficult Times

    May 29, 2020

    Every month on LinkedIn, business professionals engage with and discuss content that’s most important to them. In April, the majority of the top 10 most shared articles on LinkedIn emphasized how to be successful leaders in the current challenging environment. For example, two top stories spotlight the effective leadership style of women throughout the crisis,...

  • Advertising in a Downturn Revisited

    All-Weather Marketing

    May 7, 2020

    Editor's Note: This post was co-written by Jon Lombardo, Global Lead, The B2B Institute. Join Jon, Peter, and Ty Heath for the webinar, "All Weather Marketing: Weather the Storm and Win Market Share" on May 28. There are good times and there are bad times. Unfortunately, we are now living through bad times, with the COVID-19 pandemic plunging the world into...

  • LinkedIn Water Cooler Series

    The Water Cooler: The Topic of COVID-19 Dominates the Most ...

    April 28, 2020

    Every month on LinkedIn professionals engage with and discuss content that’s important to them. In March, the large majority of the...

  • LinkedIn Water Cooler #WFH #RemoteWork

    The Water Cooler: Business Professionals Focused on Sharing...

    March 31, 2020

    There are now more than 675 million LinkedIn members, and every month on the platform these professionals engage with and discuss...

  • LinkedIn Water Cooler

    The Water Cooler: Leadership, Sustainability, and Diversity...

    February 27, 2020

    With more than 675 million members, LinkedIn has become the Water Cooler of global business. Every day on the platform millions of...