#PoweredbyInsights Articles

  • LinkedIn Water Cooler

    The Water Cooler: Why Jeff Bezos and Brigette Hyacinth Engage Readers on LinkedIn

    June 28, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 12. If you want to engage the more than 630 million LinkedIn members on the platform, which is fast becoming the water cooler for global business professionals, here are two pieces of advice: Write about Amazon’s Jeff...

  • LinkedIn Water Cooler

    The Water Cooler: The 4-Day Workweek, Environmentalism, and Other Topics Attracting the Eyeballs of LinkedIn Members

    December 14, 2019

    There are now more than 660 million LinkedIn members, and every month on the platform these professionals engage with and discuss content that’s important to them — inside and outside the office. In this edition of the Water Cooler, we’re taking a deeper look into the articles that are receiving the most engagement — comments, shares, and likes — on LinkedIn....

  • Water Cooler Brigette Hyacinth

    The Water Cooler: What Does Brigette Hyacinth Know That You Don’t?

    November 22, 2019

    What does Brigette Hyacinth know? Probably lots of things, but one thing the author of “The Future of Leadership: Rise of Automation, Robotics, and Artificial Intelligence” knows very well is how to get people to engage with her content on LinkedIn. In October, Hyacinth published four of the top 10 most engaging posts on LinkedIn. Actually, she held down all of...

  • LinkedIn Water Cooler

    The Water Cooler: What's Resonating with APAC Marketers

    October 5, 2019

    The concept of a water cooler that colleagues gather around to chat these days feels a bit antiquated — on a 90s TV show with canned...

  • LinkedIn Water Cooler

    The Water Cooler: Why the Topic of Business Culture Drives ...

    July 28, 2019

    LinkedIn has more 630 million LinkedIn members, and increasingly they are viewing the platform as a place to soak up business...

  • LinkedIn Content Insights Quarterly

    Sustainability, What Community Workers are Reading, and...

    December 6, 2018

    At LinkedIn, we recognize that communities are core to the success of every business. Employees, partners, customers and job...