LinkedIn Marketing Success Stories Articles

  • How Toshiba of Canada Keeps Its Sales Pipeline Full

    November 25, 2015

    Coffee-Cup Giveaway, Highlighted on LinkedIn, Creates an Attention-Grabbing Awareness Campaign IT professionals are the “unsung heroes” at every company, solving employees’ day-to-day technology headaches with patience and often little glory. They’re also important decision makers when it comes to technology purchases and are not going to approve a buy unless...

  • How Pantheon Uses LinkedIn Direct Sponsored Content to Lower Costs and Raise Conversion Rates

    October 13, 2015

    At LinkedIn Marketing Solutions, we often talk about targeting the “most relevant audience” for your message. But for most marketers, there is rarely just one relevant audience. Audiences are usually composed of several distinct groups, each with their own set of wants and needs. To connect with each of these audiences, it’s important to create content that...

  • B2B Case Study: How Cetera Financial's Full Funnel Marketing Campaign Drove $1 Million in New Business

    May 6, 2015

    A key part of Cetera Financial Group's marketing is aimed at attracting financial professionals to join one of its firms. “We’re always looking for new ways to increase our exposure with financial professionals, but we didn’t want to stop there,” said Eric Hansen, Director of Demand Generation Marketing at Cetera. “We wanted new and innovative ways to reach more...

  • LinkedIn Celebrates Award-Winning Marketing With 2015...

    April 6, 2015

    This past week, nearly 3,000 marketers gathered in Las Vegas for Oracle Marketing Cloud’s Modern Marketing Experience conference. As...

  • Success Story: How Holiday Inn Express Effectively Used...

    April 1, 2015

    “Stay Smart.” This is Holiday Inn Express’s rallying cry for travelers across the United States. And when they wanted to spread this...

  • Success Story: How One Business School Used LinkedIn To...

    January 15, 2015

    If you were to venture inside the classroom at Queen’s School of Business, one of the world’s premier business schools, on display...