LinkedIn Marketing Customer Stories Articles

  • How Audi engineered a smarter approach to brand building on social

    How Audi Engineered a Smarter Approach to Brand Building on Social

    August 19, 2018

    Editor's Note: This post originally appeared on the LinkedIn Marketing EMEA blog. Many people confuse building a brand with building awareness. Making the right people aware of you is a big part of brand marketing, of course, but it’s not the only thing you have to achieve. There’s far more to it than that. The art of building a brand involves moving people...

  • How Duo Security Increased Its Qualified Leads by 239%

    August 10, 2017

    Duo Security describes itself as a cloud-based Trusted Access provider that offers innovative and easy-to-use technology to protect users, data and applications from breaches, credential theft, and account takeover. The company’s technology protects organizations such as Etsy, Dresser-Rand Group, Paramount Pictures, Yelp, and Zillow. The security space is...

  • How Toshiba of Canada Keeps Its Sales Pipeline Full

    November 25, 2015

    Coffee-Cup Giveaway, Highlighted on LinkedIn, Creates an Attention-Grabbing Awareness Campaign IT professionals are the “unsung heroes” at every company, solving employees’ day-to-day technology headaches with patience and often little glory. They’re also important decision makers when it comes to technology purchases and are not going to approve a buy unless...

  • How Pantheon Uses LinkedIn Direct Sponsored Content to...

    October 13, 2015

    At LinkedIn Marketing Solutions, we often talk about targeting the “most relevant audience” for your message. But for most marketers,...

  • B2B Case Study: How Cetera Financial's Full Funnel...

    May 6, 2015

    A key part of Cetera Financial Group's marketing is aimed at attracting financial professionals to join one of its firms. “We’re...

  • LinkedIn Celebrates Award-Winning Marketing With 2015...

    April 6, 2015

    This past week, nearly 3,000 marketers gathered in Las Vegas for Oracle Marketing Cloud’s Modern Marketing Experience conference. As...