Coffee-Cup Giveaway, Highlighted on LinkedIn, Creates an Attention-Grabbing Awareness Campaign IT professionals are the “unsung heroes” at every company, solving employees’ day-to-day technology headaches with patience and often little glory. They’re also important decision makers when it comes to technology purchases and are not going to approve a buy unless...
LinkedIn Marketing Success Stories Articles
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At LinkedIn Marketing Solutions, we often talk about targeting the “most relevant audience” for your message. But for most marketers, there is rarely just one relevant audience. Audiences are usually composed of several distinct groups, each with their own set of wants and needs. To connect with each of these audiences, it’s important to create content that...
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A key part of Cetera Financial Group's marketing is aimed at attracting financial professionals to join one of its firms. “We’re always looking for new ways to increase our exposure with financial professionals, but we didn’t want to stop there,” said Eric Hansen, Director of Demand Generation Marketing at Cetera. “We wanted new and innovative ways to reach more...
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This past week, nearly 3,000 marketers gathered in Las Vegas for Oracle Marketing Cloud’s Modern Marketing Experience conference. As...
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“Stay Smart.” This is Holiday Inn Express’s rallying cry for travelers across the United States. And when they wanted to spread this...
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If you were to venture inside the classroom at Queen’s School of Business, one of the world’s premier business schools, on display...