Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams: siloed strategies resulting in inefficiencies. “In order to reduce waste, we turned to LinkedIn to help us connect relationship-based sales activity with our broader marketing efforts,” says Matt Rozen, Director of Enterprise...
LinkedIn Marketing Customer Stories Articles
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Dynatrace is a Waltham, Mass.-based provider of enterprise software. Here’s the story of how the company has successfully deployed it employees as advocates. Challenge To raise awareness of its enterprise software intelligence solution, Dynatrace saw a key opportunity in activating its employees as advocates. But past programs and platforms had failed to...
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London-based Gimmonix is a technology company that helps travel businesses increase their revenue and boost efficiency through automated mapping technology, API connectivity, and profit optimization tools. Challenge Gimmonix markets to various types of businesses within the travel vertical: travel management companies, online travel agencies, hotel distributors,...
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San Francisco-based CreditStacks is a company that markets a premium credit card for high-potential, new-to-credit applicants who are...
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San Francisco-based Talkdesk Enterprise Cloud Contact Center empowers companies to make customer experience their competitive...
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There’s something about the allure of live broadcasts that tends to make them irresistible. As a viewer, you feel like you are really...