A global priority right now for each country is making sure the COVID-19 vaccination program is rolled out as quickly as possible. One company in a unique position to help achieve this goal is New Brunswick, New Jersey-based Johnson & Johnson, the largest and most broadly based healthcare company in the world. Objective Johnson & Johnson has committed to...
LinkedIn Marketing Customer Stories Articles
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Why Akima is not your typical B2B organization Akima, a global contracting enterprise sells primarily to one customer: the U.S. government. The government is a highly complex buying entity, with many levels, stakeholders, and logistical nuances. For this reason, many B2B companies can relate. Across all industries, buying committees and decision-making...
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The venue is booked, the speakers are confirmed, the plans are all in place and your 23,000-person conference is just a month away. Until suddenly, it isn’t. That was the situation in which software giant Adobe found itself in early 2020, after the Covid-19 pandemic forced the cancellation of its annual showpiece event, The Adobe Summit. It’s been far from a...
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Engaged employees are every organisation’s most significant assets. They play a crucial role in shaping the brand’s culture and...
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With more than $7 billion in assets, Énergir is a diversified Québec company in the energy sector. Based in Montreal, the company’s...
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Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams:...