LinkedIn Marketing Customer Stories Articles

  • Woman at desk working on laptop

    How Johnson & Johnson Drives Massive Engagement on LinkedIn Live

    June 10, 2021

    A global priority right now for each country is making sure the COVID-19 vaccination program is rolled out as quickly as possible. One company in a unique position to help achieve this goal is New Brunswick, New Jersey-based Johnson & Johnson, the largest and most broadly based healthcare company in the world. Objective Johnson & Johnson has committed to...

  • Woman sitting at table in front of laptop, looking to her left

    How Akima Refined Its LinkedIn Ad Targeting Strategy

    April 29, 2021

    Why Akima is not your typical B2B organization Akima, a global contracting enterprise sells primarily to one customer: the U.S. government. The government is a highly complex buying entity, with many levels, stakeholders, and logistical nuances. For this reason, many B2B companies can relate. Across all industries, buying committees and decision-making...

  • How Adobe Successfully Pivoted to Virtual Events

    How Adobe Scaled a New Type of Event on LinkedIn

    February 4, 2021

    The venue is booked, the speakers are confirmed, the plans are all in place and your 23,000-person conference is just a month away. Until suddenly, it isn’t. That was the situation in which software giant Adobe found itself in early 2020, after the Covid-19 pandemic forced the cancellation of its annual showpiece event, The Adobe Summit. It’s been far from a...

  • A woman walking across a bridge through the city.

    SMEC Celebrates 70 Years of Impact, Increases Employee...

    December 20, 2020

    Engaged employees are every organisation’s most significant assets. They play a crucial role in shaping the brand’s culture and...

  • Energir in the LinkedIn Customer Spotlight

    Énergir Successfully Targets a Niche Audience for Webinars ...

    December 18, 2020

    With more than $7 billion in assets, Énergir is a diversified Québec company in the energy sector. Based in Montreal, the company’s...

  • Adobe's ABM Success on LinkedIn

    How Adobe Achieves Alignment and ABM Success with LinkedIn ...

    February 4, 2020

    Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams:...