Editor's Note: This post originally appeared on the LinkedIn Marketing EMEA blog. Many people confuse building a brand with building awareness. Making the right people aware of you is a big part of brand marketing, of course, but it’s not the only thing you have to achieve. There’s far more to it than that. The art of building a brand involves moving people...
LinkedIn Marketing Customer Stories Articles
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Duo Security describes itself as a cloud-based Trusted Access provider that offers innovative and easy-to-use technology to protect users, data and applications from breaches, credential theft, and account takeover. The company’s technology protects organizations such as Etsy, Dresser-Rand Group, Paramount Pictures, Yelp, and Zillow. The security space is...
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Coffee-Cup Giveaway, Highlighted on LinkedIn, Creates an Attention-Grabbing Awareness Campaign IT professionals are the “unsung heroes” at every company, solving employees’ day-to-day technology headaches with patience and often little glory. They’re also important decision makers when it comes to technology purchases and are not going to approve a buy unless...
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At LinkedIn Marketing Solutions, we often talk about targeting the “most relevant audience” for your message. But for most marketers,...
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A key part of Cetera Financial Group's marketing is aimed at attracting financial professionals to join one of its firms. “We’re...
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This past week, nearly 3,000 marketers gathered in Las Vegas for Oracle Marketing Cloud’s Modern Marketing Experience conference. As...