Engaged employees are every organisation’s most significant assets. They play a crucial role in shaping the brand’s culture and perception, both internally and externally. The power of their participation also manifests organisations’ goals and objectives. SMEC, a large global engineering, management and development consultancy, set out to invigorate their...
LinkedIn Marketing Customer Stories Articles
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With more than $7 billion in assets, Énergir is a diversified Québec company in the energy sector. Based in Montreal, the company’s mission is to meet the energy needs of its some 520,000 customers and the communities it serves in an increasingly sustainable manner. Challenge Lead generation for energy efficiency programs can be tricky given the range of...
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Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams: siloed strategies resulting in inefficiencies. “In order to reduce waste, we turned to LinkedIn to help us connect relationship-based sales activity with our broader marketing efforts,” says Matt Rozen, Director of Enterprise...
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Dynatrace is a Waltham, Mass.-based provider of enterprise software. Here’s the story of how the company has successfully deployed it...
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London-based Gimmonix is a technology company that helps travel businesses increase their revenue and boost efficiency through...
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San Francisco-based CreditStacks is a company that markets a premium credit card for high-potential, new-to-credit applicants who are...