The venue is booked, the speakers are confirmed, the plans are all in place and your 23,000-person conference is just a month away. Until suddenly, it isn’t. That was the situation in which software giant Adobe found itself in early 2020, after the Covid-19 pandemic forced the cancellation of its annual showpiece event, The Adobe Summit. It’s been far from a...
LinkedIn Marketing Customer Stories Articles
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Engaged employees are every organisation’s most significant assets. They play a crucial role in shaping the brand’s culture and perception, both internally and externally. The power of their participation also manifests organisations’ goals and objectives. SMEC, a large global engineering, management and development consultancy, set out to invigorate their...
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With more than $7 billion in assets, Énergir is a diversified Québec company in the energy sector. Based in Montreal, the company’s mission is to meet the energy needs of its some 520,000 customers and the communities it serves in an increasingly sustainable manner. Challenge Lead generation for energy efficiency programs can be tricky given the range of...
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Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams:...
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Dynatrace is a Waltham, Mass.-based provider of enterprise software. Here’s the story of how the company has successfully deployed it...
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London-based Gimmonix is a technology company that helps travel businesses increase their revenue and boost efficiency through...