Editor's Note: This blog post is based on a recent LinkedIn research report, "The Long and Short of ROI." For a deep dive into this research, register now for the Tuesday, November 19, "Live With Marketers," when an all-star panel will discuss ROI, KPIs, and more. When digital marketers begin to think about ROI measurement, it can feel natural to gravitate...
Proof: Marketing ROI Articles
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Editor’s Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn Marketing Blog. This guest post, which was contributed by Amy Cook, CMO at Simplus, ranked No. 2. As marketers, we should be setting goals for every campaign and then following through on measuring whether our projects met our goals....
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Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 6. Sometimes it feels like we’re swimming in alphabet soup in the business world. If you aren’t hip to all of the latest acronyms, people might as well be speaking in a foreign language when tossing...
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As a modern marketing professional, you know how your efforts contribute to the company’s bottom line. But, if you’re anything like...
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I came across an interesting take on procrastination a while back. It went like this: Stop thinking about procrastination as a...
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Marketers often lament the dwindling of attention spans in today’s society. Driving meaningful engagement grows all the more difficult...
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