Our modern ability to measure everything is both a blessing and curse. No matter what you want to track or quantify pertaining to your online marketing activities, there is likely a tool or solution that can do it. For the ambitious analytical mind, it can be tempting to try and measure it all, compiling mountains of metrics into massive dashboards. But in doing...
Proof: Marketing ROI Articles
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In today’s digital age, Healthcare marketers are drowning in data that demonstrates the power of marketing to build brands, increase engagement, generate leads, and boost revenue. But many marketers struggle to prove their value and demonstrate ROI. What was a difficult proposition before the global pandemic is even more challenging today, as business needs and...
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How can we make sure we’re working and spending smarter than last year? That’s essentially the question we ask ourselves over and over during those meetings that tend to happen when the calendar comes full circle. These can be energizing times. Hope abounds when the marketing team collectively comes up for air and takes a step back for a hot second. But if you...
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Editor’s Note: As 2020 begins, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This guest post...
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Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one...
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- Proof: Marketing ROI
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Editor's Note: This blog post is based on a recent LinkedIn research report, "The Long and Short of ROI." For a deep dive into this...
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