Proof Week Articles

  • The Proof Is in the ROI (Video)

    April 23, 2017

    ProofWeek is drawing to a close. But what’s not ending is the fact that marketers are realizing powerful ROI on the LinkedIn platform. In this short video, two marketers — Barrett Louie of Kenna Security and Masha Finkelstein of BetterWorks — describe how they’re reaching their target audiences and generating strong ROI with LinkedIn Advertising.   With its...

  • Tech Marketers on LinkedIn

    Tales From Tech: How 3 Companies Harnessed LinkedIn for Significant ROI Results

    April 22, 2017

    When business decision-makers are evaluating new technology, they rely on relevant and robust insights to help them. And to successfully market against this cohort, getting the right information into the right hands is critical. While you may be utilizing content on LinkedIn to educate and support technology decision-makers, a number of tech marketers are...

  • Introducing a Webinar Series Designed to Help You Measure What Matters

    You're Invited to a Morning Talk Show with Marketers

    April 21, 2017

    Every marketing campaign aims to deliver a positive return-on-investment. Not all marketing campaigns are designed to directly generate revenues, but all of them are working toward that goal in one way or another. The challenge for marketers is that ROI isn’t always easy to prove. Some benefits of marketing—brand lift, for example—offer value that can be hard to...

  • LinkedIn Elevate

    Three Companies Transforming Content Marketing by...

    April 21, 2017

    There are plenty of compelling stats that show the advantages of including employee sharing in your content marketing strategy. Our...

  • How 10 Marketers Added Teeth to Their Lead Generation...

    April 20, 2017

    As you and your colleagues sink your teeth into Proof Week, we thought you might want to get ahead by putting some teeth in your lead...

  • Proof Week: B2B marketing metrics

    5 B2B Marketers Share Their Go-To Metrics

    April 20, 2017

    When B2B buyers complete roughly nine-tenths of their decision-making process online, it only makes sense that digital marketers...