Editor's Note: This Proof Week Q&A, complete with client case studies, was contributed by Tom Jacobs, Insight and Acquisition Consultant at Ledger Bennett. Demonstrating a revenue-based performance model in B2B requires both an advanced infrastructure on the client side and a wealth of knowledge on the agency side. There is no one-size-fits-all approach when...
Proof: Marketing ROI Articles
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What’s on your mind these days? If you’re anything like the majority of your marketing peers, ROI ranks near the top. With the end of 2018 approaching, and next year’s annual budgets coming into consideration, it’s as important as ever to demonstrate the value of our programs and build toward bigger things in 2019. But as the digital environment grows more...
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Most savvy marketers recognize that LinkedIn is an integral component of any B2B strategy. Hosting a massive business-oriented audience, and offering a bevy of methods to filter and reach your most valuable prospects in the right context, this platform is ideal for the modern sophisticated marketing approach. But if you’re still unsure, or you need to convince...
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We’re kicking off Proof Week today with an in-depth blog post that will examine a crucial question: What should marketing be measuring...
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Marketers, in their heart of hearts, have always believed that marketing and advertising worked — that is, it drove revenue for their...
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Every B2B marketer understands the need to measure and prove the impact of their work. But it’s far too easy to veer down the wrong...
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- Proof: Marketing ROI