Consider the fact that 90% of all the data in the world was generated between 2015 and 2017. It’s no wonder B2B execs aren’t sure what to do with all this information. Today’s B2B marketing executives charged with turning data into actionable insights have far more raw material from which to draw conclusions than their predecessors. From the outside, the...
Proof: Marketing ROI Articles
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Editor's Note: This guest post was contributed by Allen Gannett who is the CEO of TrackMaven and author of The Creative Curve, due out in June. Your CFO stares at you. It’s the question you’ve been dreading: can you prove that your campaign drove sales? Images of extended job searches start dancing around in your head. I’m getting fired. Do I have a resume? I...
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Editor's Note: This post originally appeared on the Content Marketing Institute blog. Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult. It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them...
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You are 1.6 times more likely to receive a bigger marketing budget if you measure ROI. Yet, 40% of marketers report that proving ROI...
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You’ve got a strong strategy for lead generation, but can you prove how your activities drive marketing ROI? Measurement remains a...
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It’s just some obscure marketing ROI term you’ve probably never heard of. In this case, the stereotypical hipster lingo fits. Many of...
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