Marketers often lament the dwindling of attention spans in today’s society. Driving meaningful engagement grows all the more difficult when people are conditioned to quickly move on from one thing to the next, rather than spending enough time with content (or products, or conversations, etc.) to see the real value. But are we guilty of the same thing when it...
Proof: Marketing ROI Articles
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Marketing ROI. You can’t swing an ebook in the digital marketing world without hitting a conversation about the almighty “marketing ROI” and how critical it is that we can prove the value of what we do as marketing professionals. As the tenure of CMOs continues to languish at just 44 months, there’s increasing and constant pressure for leaders to illustrate both...
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There’s a quote I’m fond of, from a guy who’s done his share of measuring. The words have helped on many occasions, so poking holes in them has me feeling a touch ungrateful. That said, I’ve come to learn that Charles Schwab’s assertion — “The best place to succeed is where you are with what you have” — is profoundly intelligent if your goal is to create content...
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Editor's Note: This Proof Week Q&A, complete with client case studies, was contributed by Tom Jacobs, Insight and Acquisition...
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What’s on your mind these days? If you’re anything like the majority of your marketing peers, ROI ranks near the top. With the end of...
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Most savvy marketers recognize that LinkedIn is an integral component of any B2B strategy. Hosting a massive business-oriented...
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