Proof: Marketing ROI Articles

  • Slow Down When Measuring ROI

    A Top B2B Marketing Priority for 2020: Slow Down When Measuring ROI

    January 13, 2020

    How can we make sure we’re working and spending smarter than last year? That’s essentially the question we ask ourselves over and over during those meetings that tend to happen when the calendar comes full circle. These can be energizing times. Hope abounds when the marketing team collectively comes up for air and takes a step back for a hot second. But if you...

  • 2019 Marketing Benchmarks

    The 2019 Marketing Benchmarks Cheat Sheet

    March 3, 2019

    Editor’s Note: As 2020 begins, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This guest post, which was contributed by Amy Cook, CMO at Simplus, ranked No. 3. As marketers, we should be setting goals for every campaign and then following through on measuring whether our projects met our goals. But how do we know what our...

  • ROI Metrics Acronyms

    ROI Acronyms that Marketers Need to Know in 2019

    January 24, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 11. Sometimes it feels like we’re swimming in alphabet soup in the business world. If you aren’t hip to all of the latest acronyms, people might as well be speaking in a foreign language when tossing around shorthand...

  • ROI vs KPI

    The Crucial Difference Between KPI and ROI Metrics

    November 17, 2019

    Editor's Note: This blog post is based on a recent LinkedIn research report, "The Long and Short of ROI." For a deep dive into this...

  • Marketing Metrics

    8 ROI-Obsessed Marketers Share Their Favorite Metric

    February 1, 2019

    As a modern marketing professional, you know how your efforts contribute to the company’s bottom line. But, if you’re anything like...

  • Rethinking the Marketing Attribution Challenge

    January 22, 2019

    I came across an interesting take on procrastination a while back. It went like this: Stop thinking about procrastination as a...