Proof: Marketing ROI Articles

  • Marketing Metrics

    Reading Between the Numbers

    May 28, 2018

    Consider the fact that 90% of all the data in the world was generated between 2015 and 2017. It’s no wonder B2B execs aren’t sure what to do with all this information. Today’s B2B marketing executives charged with turning data into actionable insights have far more raw material from which to draw conclusions than their predecessors. From the outside, the...

  • The Irrational Obsession with Marketing ROI

    January 3, 2018

    Editor's Note: This guest post was contributed by Allen Gannett who is the CEO of TrackMaven and author of The Creative Curve, due out in June. Your CFO stares at you.  It’s the question you’ve been dreading: can you prove that your campaign drove sales? Images of extended job searches start dancing around in your head. I’m getting fired. Do I have a resume? I...

  • Marketing Metrics

    The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

    November 6, 2017

    Editor's Note: This post originally appeared on the Content Marketing Institute blog.  Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult. It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them...

  • LinkedIn ROI Checklist

    Announcing the Solving for Marketing ROI Checklist ...

    July 25, 2017

    You are 1.6 times more likely to receive a bigger marketing budget if you measure ROI. Yet, 40% of marketers report that proving ROI...

  • Question Mark

    Your FAQs About Marketing ROI, Answered

    July 10, 2017

    You’ve got a strong strategy for lead generation, but can you prove how your activities drive marketing ROI? Measurement remains a...

  • The Hipster’s Guide to ROI

    The Hipster’s Guide to ROI [Infographic]

    June 19, 2017

    It’s just some obscure marketing ROI term you’ve probably never heard of. In this case, the stereotypical hipster lingo fits. Many of...