Editor’s Note: This guest post was contributed by Barry Feldman, Owner of Feldman Creative. The phrase “data-driven marketing” has been bounced around for so long it now sounds cliché. But still, and importantly, reliance on marketing analytics and the number of firms using quantitative tools continues to rise, as indicated by Research from The CMO Survey....
Proof: Marketing ROI Articles
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The ROI equation when you buy a candy bar is quite simple: return on your investment comes from the joy and contentment you feel upon unwrapping the candy and consuming its delicious, chocolatey goodness. But what if you try to measure the ROI of your purchase as you walk out of the store, while the bar is still sitting in your bag untouched? At that point,...
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Our modern ability to measure everything is both a blessing and curse. No matter what you want to track or quantify pertaining to your online marketing activities, there is likely a tool or solution that can do it. For the ambitious analytical mind, it can be tempting to try and measure it all, compiling mountains of metrics into massive dashboards. But in doing...
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In today’s digital age, Healthcare marketers are drowning in data that demonstrates the power of marketing to build brands, increase...
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How can we make sure we’re working and spending smarter than last year? That’s essentially the question we ask ourselves over and over...
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Editor’s Note: As 2020 begins, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This guest post...
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