Proof: Marketing ROI Articles

  • A man is sitting in front of two computer screens and with a white board and window behind him.

    Are You Data Literate? The Fast Track (or Only Track) to Success With Digital Marketing

    February 26, 2021

    Editor’s Note: This guest post was contributed by Barry Feldman, Owner of Feldman Creative. The phrase “data-driven marketing” has been bounced around for so long it now sounds cliché. But still, and importantly, reliance on marketing analytics and the number of firms using quantitative tools continues to rise, as indicated by Research from The CMO Survey....

  • The Case for Slowing Your ROI Measurement

    Making the Case for Slowing Your ROI Measurement

    January 21, 2021

    The ROI equation when you buy a candy bar is quite simple: return on your investment comes from the joy and contentment you feel upon unwrapping the candy and consuming its delicious, chocolatey goodness. But what if you try to measure the ROI of your purchase as you walk out of the store, while the bar is still sitting in your bag untouched? At that point,...

  • Live With Marketers: Alex Rynne, Alex Sjogren, Tsvetan "T." Tsvetkov, Mike Menkes

    What Should You Be Measuring Now? Live With Marketers Is Tackling This Topic with Top Experts

    September 15, 2020

    Our modern ability to measure everything is both a blessing and curse. No matter what you want to track or quantify pertaining to your online marketing activities, there is likely a tool or solution that can do it. For the ambitious analytical mind, it can be tempting to try and measure it all, compiling mountains of metrics into massive dashboards. But in doing...

  • Female pharmacist putting bottles on shelf

    Measuring Healthcare Marketing’s Worth: 6 Steps to Drive...

    September 15, 2020

    In today’s digital age, Healthcare marketers are drowning in data that demonstrates the power of marketing to build brands, increase...

  • Slow Down When Measuring ROI

    A Top B2B Marketing Priority for 2020: Slow Down When...

    January 13, 2020

    How can we make sure we’re working and spending smarter than last year? That’s essentially the question we ask ourselves over and over...

  • 2019 Marketing Benchmarks

    The 2019 Marketing Benchmarks Cheat Sheet

    March 3, 2019

    Editor’s Note: As 2020 begins, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This guest post...