Proof: Marketing ROI Articles

  • 2019 Marketing Benchmarks

    The 2019 Marketing Benchmarks Cheat Sheet

    March 3, 2019

    Editor’s Note: This guest post was contributed by Amy Cook, CMO at Simplus. As marketers, we should be setting goals for every campaign and then following through on measuring whether our projects met our goals. But how do we know what our goals should be? Most of us realize it’s unreasonable to expect a 75 percent click-through rate on an email sent to a paid...

  • Marketing Metrics

    8 ROI-Obsessed Marketers Share Their Favorite Metric

    February 1, 2019

    As a modern marketing professional, you know how your efforts contribute to the company’s bottom line. But, if you’re anything like others in the industry, you may not feel confident in your ability to demonstrably measure and analyze marketing performance. According to this Demand Gen report from mid-2018, 87% of B2B marketers say effective marketing...

  • ROI Acronyms that Marketers Need to Know in 2019

    January 24, 2019

    Sometimes it feels like we’re swimming in alphabet soup in the business world. If you aren’t hip to all of the latest acronyms, people might as well be speaking in a foreign language when tossing around shorthand jargon in discussions of marketing ROI. Cutting through the buzzwords and lingo, let’s bring some much-needed clarity to the matter by defining today’s...

  • Rethinking the Marketing Attribution Challenge

    January 22, 2019

    I came across an interesting take on procrastination a while back. It went like this: Stop thinking about procrastination as a...

  • Customer Lifetime Value

    Customer Lifetime Value: Understanding and Making the Case ...

    January 20, 2019

    Marketers often lament the dwindling of attention spans in today’s society. Driving meaningful engagement grows all the more difficult...

  • Marketing ROI

    Why Effective Measurement Requires a Mature Marketing...

    January 10, 2019

    Marketing ROI. You can’t swing an ebook in the digital marketing world without hitting a conversation about the almighty “marketing...