Sales and Marketing Articles

  • The State of ABM

    ABM for CMOs: Why B2M Marketing Executives Must Pay Attention to the Changing Times

    January 17, 2019

    Editor's Note: This guest post was contributed by Jon Miller, CEO and Co-Founder of Engagio.  According to a recent benchmark study by the ITSMA, 87% of companies report that ABM delivers a higher ROI than any other type of marketing (August, 2017). B2B demand generation has almost completely reinvented itself over the last decade. Account Based Marketing (ABM)...

  • Desi Marketing Project

    Why All Marketers Should Educate Their Sales Teams on Digital

    January 13, 2019

    Editor’s Note: This guest post is the second in an occasional series called The Desi Marketing Project, which will focus on content marketing in India. This post was contributed by Pradeep Chopra, CEO, Digital Vidya.   According to a joint research study by Marketo and Reachforce, sales and marketing alignment can help a company become 67% better at closing...

  • Customer Retention: Definition, strategies and planning

    What Is Customer Retention And How to Improve It

    December 12, 2018

    In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is directly related to what you’re trying to achieve. Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Known now as the Pareto Principle, this theory about 80/20 distribution holds true all...

  • AdStage Join

    When Marketing Optimizes for Sales Closes, Everyone Wins

    December 4, 2018

    Editor's Note: This post has been contributed by Pallavi Sharma, VP Marketing at AdStage.  I recently attended the CMO Inflect...

  • Introducing “Global Growth: The Small Business Marketing...

    November 29, 2018

    This fall, I interviewed four forward-thinking small business marketers from around the globe — one each from Brazil, Singapore, the...

  • Art of Winning: The Sales & Marketing Meeting

    Conducting the Perfect Sales & Marketing Meeting: How to...

    November 21, 2018

    With marketing and sales alignment top of mind across organizations, we see countless articles discussing the strategic nature of this...