Sales and Marketing Articles

  • Introducing the new CX marketer and what sets them apart

    Introducing the New CX Marketer and What Sets Them Apart

    August 8, 2019

    Editor’s Note: This guest post was contributed by John Cosley, Director, Global Brand and Digital Marketing at Microsoft/Bing.   The digital marketing game is changing. Everyone is feeling it, customers and marketers alike. Evolving digital experiences are driving a new set of marketing imperatives. Today's consumers expect hyper-personalized brand experiences...

  • AI Optimizes B2B Marketing

    How AI Can Drive Optimization for B2B Marketing

    July 19, 2019

    Editor's Note: This guest post was contributed by Gil Allouche, CEO, Metadata.io. Manual work is killing B2B marketers — one boring, repetitive task at a time. Sure, automation helps marketers in big ways, but marketing automation platforms still require a lot of manual operations by humans to make them effective. To give you an idea, here is a sample list of...

  • ABM Mistakes

    3 Mistakes Companies Make When Starting ABM and How to Avoid Them

    June 18, 2019

    Every year, Account Based Marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey, the ITSMA and the ABM Leadership Alliance reported that 45% of companies are seeing 2x the ROI on their ABM program than all other types of marketing. But that doesn’t mean getting started is easy. In fact, it’s really hard. We’ve worked with...

  • Get sales and marketing in tune with the new Sophisticated Marketer Quarterly

    Get Sales and Marketing in Tune With the New Sophisticated ...

    April 2, 2019

    Editor's Note: This post originally appeared on the LinkedIn Sales & Marketing Solutions EMEA Blog. Aligning sales and marketing tops...

  • Enlightened Technology Buying

    Enlightened Technology Buying: How Marketers Can Drive...

    March 14, 2019

    In today’s dynamic world of work, technology continues to play a key role in shaping productive and successful business. However, the...

  • The State of ABM

    ABM for CMOs: Why B2M Marketing Executives Must Pay...

    January 17, 2019

    Editor's Note: This guest post was contributed by Jon Miller, CEO and Co-Founder of Engagio.  According to a recent benchmark study by...