Editor's Note: This post originally appeared on the LinkedIn Sales & Marketing Solutions EMEA Blog. Aligning sales and marketing tops the priority list for almost every B2B marketer. But what does it really take to get the two teams sharing the same groove – and delivering fine-tuned performance for your business? In the new issue of The Sophisticated Marketer...
Sales and Marketing Articles
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- Topics:
- Sales and Marketing
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In today’s dynamic world of work, technology continues to play a key role in shaping productive and successful business. However, the pathway toward purchasing a new technology solution continues to evolve within organizations, as departmental functions work collaboratively in pursuit of a shared goal — whether that be more efficient customer experiences,...
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- Sales and Marketing
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Editor's Note: This guest post was contributed by Jon Miller, CEO and Co-Founder of Engagio. According to a recent benchmark study by the ITSMA, 87% of companies report that ABM delivers a higher ROI than any other type of marketing (August, 2017). B2B demand generation has almost completely reinvented itself over the last decade. Account Based Marketing (ABM)...
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- Sales and Marketing
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Editor’s Note: This guest post is the second in an occasional series called The Desi Marketing Project, which will focus on content...
- Topics:
- B2B Content Marketing,
- Sales and Marketing
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In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is...
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- Sales and Marketing
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Editor's Note: This post has been contributed by Pallavi Sharma, VP Marketing at AdStage. I recently attended the CMO Inflect...
- Topics:
- Sales and Marketing