As companies begin to ramp up their targeted online marketing, many are turning to account-based marketing (ABM) as a way to distinguish and qualify their efforts. This idea of highly-focused targeting and engagement makes it easier to allocate resources (including time) and produce smarter, more effective messaging based on the prospect. ABM can be a great...
Sales and Marketing Articles
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Editor’s note: This guest post was contributed by Justin Gray, CEO of LeadMD. Every year there’s a deluge of predictions articles and blogs on what to expect in the new year. Well intentioned as they may be, the problem is they become utterly forgettable. Why? Because no one ever wants to be wrong, so often what’s provided is vague, repetitive, or obvious (i.e.,...
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Autodesk makes software for people who make things. Over 100 million people use Autodesk software like AutoCAD, Revit, BIM 360, Maya, 3ds Max, Fusion 360, SketchBook, and more to unlock their creativity and solve important design, business, and environmental challenges. Challenge Autodesk wanted to move high-intent key accounts down the funnel faster to support...
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Genesys, a global provider of customer experience solutions, was an early adopter of account-based marketing — and over the last 24...
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There is no question that B2B startups are tasked with achieving aggressive revenue goals — and these growth expectations largely fall...
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A few years ago, Saatchi & Saatchi introduced us to the tagline, “If it’s got to be clean, it’s got to be Tide.” If ABM were a brand,...
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