Sales and Marketing Articles

  • sales enablement b2b u

    Succeeding with Sales Enablement: Definition, Tools, and Strategies

    November 7, 2018

    What is Sales Enablement? As you read this, sales enablement is on the minds of marketing managers and executives everywhere. In competitive markets, smoother sales enablement processes can be one of the single biggest differentiators when it comes to edging out alternative solutions and winning business. Let’s take a look at what the phrase means today, and how...

  • Improving Conversion Rates Through Sales and Marketing Alignment

    Improving Conversion Rates Through Sales and Marketing Alignment

    October 24, 2018

    Let’s start with the basics: A conversion can be many things, but in this article, we’re defining a conversion as an action taken online that’s valuable to your business. If your business isn’t converting, it won’t be a business for long. Common conversion points are sometimes obvious, like a purchase. Some are not so obvious, like downloading a piece of content...

  • State of Sales

    Announcing LinkedIn's 3rd Annual State of Sales Report 2018

    October 22, 2018

    Editor's Note: A version of this post originally appeared on the LinkedIn Sales Blog. Even from your role as a marketer, you know firsthand that sales is changing dramatically. You know that the B2B buyers that you are targeting with ads, content marketing, and other communications expect personalized experiences and can see through cold or impersonal outreach....

  • the art of winning: marketing automation

    Introducing “The Art of Winning," Your Ultimate Guide to...

    October 18, 2018

    Marketers want to work closely with sales. In fact, the most effective marketers want to track the impact of their programs all the...

  • ABM

    Our Top 3 Takeaways from Engagio's ABM 2018 Outlook Survey

    October 14, 2018

    This post originally appeared on the LinkedIn Sales Blog. Account-based marketing (ABM) is growing by leaps and bounds. More and more...

  • the art of winning: marketing automation

    What is Marketing Automation & How It Can Help You Win (or ...

    October 3, 2018

    Are you delivering the experience your buyers expect? According to Accenture, “Seventy-one percent of B2B executives say customers...