There is no question that B2B startups are tasked with achieving aggressive revenue goals — and these growth expectations largely fall on Sales and Marketing. Both teams want high quality leads that convert (ideally within an expedited Sales cycle) into closed won revenue. LinkedIn’s research reveals that 87 percent of Sales and Marketing leaders believe that...
Sales and Marketing Articles
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- LinkedIn B2B Marketing
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A few years ago, Saatchi & Saatchi introduced us to the tagline, “If it’s got to be clean, it’s got to be Tide.” If ABM were a brand, it’s tagline might be, “If it’s got to be won, it’s got to be ABM.” Whether it’s advantageous for B2B marketers to use strategic practices that place empathy and personalization at the forefront is rhetorical. Of course it is....
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- Sales and Marketing
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Years before creating the world’s largest hedge fund, the team at Bridgewater Associates had a big decision to make. They could remain a boutique brokerage, theoretically making it easier to stay focused on what made them successful in the first place. Or they could try to become a legendary institution. “I felt about this fork-in-the-road choice the way I felt...
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- Sales and Marketing
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Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams:...
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Editor’s Note: This guest post was contributed by Justin Gray, CEO, LeadMD. I hate ambiguous jargon. It’s lazy, and even worse, it’s...
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- Sales and Marketing
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ABM: It stands for Account-Based Marketing, and soon it may represent All B2B Marketing. We are well on our way, it seems. LinkedIn...
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- Sales and Marketing