Sales and Marketing Articles

  • Man sitting on couch with a laptop, looking straight into the camera

    Scaling Your ABM Program and Tailoring Content to Match

    May 10, 2021

    Account-based marketing (ABM) is a fundamental concept that dates back as far as the sales process itself. Companies have always been able to spot and prioritize their biggest opportunities, understanding that prized high-value prospects may take more work to win over. What has evolved is the tools used for ABM. Specifically, LinkedIn has made it easy to...

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    Should We Be Doing ABM? A Reference Guide for Marketers

    April 14, 2021

    As companies begin to ramp up their targeted online marketing, many are turning to account-based marketing (ABM) as a way to distinguish and qualify their efforts. This idea of highly-focused targeting and engagement makes it easier to allocate resources (including time) and produce smarter, more effective messaging based on the prospect. ABM can be a great...

  • Man working alone at desk on a computer, sitting in front of whiteboard

    3 Data Marketing Industry Trends That You Haven’t Heard About Yet

    April 9, 2021

    Editor’s note: This guest post was contributed by Justin Gray, CEO of LeadMD. Every year there’s a deluge of predictions articles and blogs on what to expect in the new year. Well intentioned as they may be, the problem is they become utterly forgettable. Why? Because no one ever wants to be wrong, so often what’s provided is vague, repetitive, or obvious (i.e.,...

  • Woman at desk writing

    How Autodesk Used Retargeting and Conversation Ads to...

    December 17, 2020

    Autodesk makes software for people who make things. Over 100 million people use Autodesk software like AutoCAD, Revit, BIM 360, Maya,...

  • Woman sitting at desk in front of computer

    4 Rules for Building and Scaling a Successful ABM Program

    December 4, 2020

    Genesys, a global provider of customer experience solutions, was an early adopter of account-based marketing — and over the last 24...

  • Amanda Halle Bates

    How B2B Startups Can Unlock Growth By Establishing Strong...

    November 20, 2020

    There is no question that B2B startups are tasked with achieving aggressive revenue goals — and these growth expectations largely fall...