Sales and Marketing Articles

  • Get sales and marketing in tune with the new Sophisticated Marketer Quarterly

    Get Sales and Marketing in Tune With the New Sophisticated Marketer Quarterly

    April 2, 2019

    Editor's Note: This post originally appeared on the LinkedIn Sales & Marketing Solutions EMEA Blog. Aligning sales and marketing tops the priority list for almost every B2B marketer. But what does it really take to get the two teams sharing the same groove – and delivering fine-tuned performance for your business? In the new issue of The Sophisticated Marketer...

  • Enlightened Technology Buying

    Enlightened Technology Buying: How Marketers Can Drive Customer Decisions from Acquisition to Renewal

    March 14, 2019

    In today’s dynamic world of work, technology continues to play a key role in shaping productive and successful business. However, the pathway toward purchasing a new technology solution continues to evolve within organizations, as departmental functions work collaboratively in pursuit of a shared goal — whether that be more efficient customer experiences,...

  • The State of ABM

    ABM for CMOs: Why B2M Marketing Executives Must Pay Attention to the Changing Times

    January 17, 2019

    Editor's Note: This guest post was contributed by Jon Miller, CEO and Co-Founder of Engagio.  According to a recent benchmark study by the ITSMA, 87% of companies report that ABM delivers a higher ROI than any other type of marketing (August, 2017). B2B demand generation has almost completely reinvented itself over the last decade. Account Based Marketing (ABM)...

  • Desi Marketing Project

    Why All Marketers Should Educate Their Sales Teams on...

    January 13, 2019

    Editor’s Note: This guest post is the second in an occasional series called The Desi Marketing Project, which will focus on content...

  • Customer Retention: Definition, strategies and planning

    What Is Customer Retention And How to Improve It

    December 12, 2018

    In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is...

  • AdStage Join

    When Marketing Optimizes for Sales Closes, Everyone Wins

    December 4, 2018

    Editor's Note: This post has been contributed by Pallavi Sharma, VP Marketing at AdStage.  I recently attended the CMO Inflect...