Editor’s Note: This guest post was contributed by Justin Gray, CEO, LeadMD. I hate ambiguous jargon. It’s lazy, and even worse, it’s so tempting because it feels good. It allows us the comfort of perceived sophistication. So, when our industry, yours and mine, contemplates the problem of “sales and marketing alignment,” little gets accomplished beyond a...
Sales and Marketing Articles
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ABM: It stands for Account-Based Marketing, and soon it may represent All B2B Marketing. We are well on our way, it seems. LinkedIn surveyed more than 800 B2B marketers around the world and found that more than half (56%) are currently using this strategic approach to business development, with 80% of all respondents saying they plan to increase their ABM budget...
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Editor’s Note: This guest post was contributed by John Cosley, Director, Global Brand and Digital Marketing at Microsoft/Bing. The digital marketing game is changing. Everyone is feeling it, customers and marketers alike. Evolving digital experiences are driving a new set of marketing imperatives. Today's consumers expect hyper-personalized brand experiences...
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Editor's Note: This guest post was contributed by Gil Allouche, CEO, Metadata.io. Manual work is killing B2B marketers — one boring,...
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Every year, Account Based Marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey, the ITSMA and...
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- Sales and Marketing
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Editor's Note: This post originally appeared on the LinkedIn Sales & Marketing Solutions EMEA Blog. Aligning sales and marketing tops...
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- Sales and Marketing