Account-based marketing (ABM) is a fundamental concept that dates back as far as the sales process itself. Companies have always been able to spot and prioritize their biggest opportunities, understanding that prized high-value prospects may take more work to win over. What has evolved is the tools used for ABM. Specifically, LinkedIn has made it easy to...
Sales and Marketing Articles
-
- Topics:
- Sales and Marketing
-
As companies begin to ramp up their targeted online marketing, many are turning to account-based marketing (ABM) as a way to distinguish and qualify their efforts. This idea of highly-focused targeting and engagement makes it easier to allocate resources (including time) and produce smarter, more effective messaging based on the prospect. ABM can be a great...
- Topics:
- Sales and Marketing
-
Editor’s note: This guest post was contributed by Justin Gray, CEO of LeadMD. Every year there’s a deluge of predictions articles and blogs on what to expect in the new year. Well intentioned as they may be, the problem is they become utterly forgettable. Why? Because no one ever wants to be wrong, so often what’s provided is vague, repetitive, or obvious (i.e.,...
- Topics:
- Sales and Marketing
-
Autodesk makes software for people who make things. Over 100 million people use Autodesk software like AutoCAD, Revit, BIM 360, Maya,...
- Topics:
- Sales and Marketing
-
Genesys, a global provider of customer experience solutions, was an early adopter of account-based marketing — and over the last 24...
- Topics:
- Sales and Marketing
-
There is no question that B2B startups are tasked with achieving aggressive revenue goals — and these growth expectations largely fall...