In today’s dynamic world of work, technology continues to play a key role in shaping productive and successful business. However, the pathway toward purchasing a new technology solution continues to evolve within organizations, as departmental functions work collaboratively in pursuit of a shared goal — whether that be more efficient customer experiences,...
Sales and Marketing Articles
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- Sales and Marketing
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Editor's Note: This guest post was contributed by Jon Miller, CEO and Co-Founder of Engagio. According to a recent benchmark study by the ITSMA, 87% of companies report that ABM delivers a higher ROI than any other type of marketing (August, 2017). B2B demand generation has almost completely reinvented itself over the last decade. Account Based Marketing (ABM)...
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- Sales and Marketing
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Editor’s Note: This guest post is the second in an occasional series called The Desi Marketing Project, which will focus on content marketing in India. This post was contributed by Pradeep Chopra, CEO, Digital Vidya. According to a joint research study by Marketo and Reachforce, sales and marketing alignment can help a company become 67% better at closing...
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- B2B Content Marketing,
- Sales and Marketing
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In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is...
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- Sales and Marketing
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Editor's Note: This post has been contributed by Pallavi Sharma, VP Marketing at AdStage. I recently attended the CMO Inflect...
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- Sales and Marketing
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This fall, I interviewed four forward-thinking small business marketers from around the globe — one each from Brazil, Singapore, the...
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- Sales and Marketing