Editor's Note: This guest post was contributed by Jon Miller, CEO and Co-Founder of Engagio. According to a recent benchmark study by the ITSMA, 87% of companies report that ABM delivers a higher ROI than any other type of marketing (August, 2017). B2B demand generation has almost completely reinvented itself over the last decade. Account Based Marketing (ABM)...
Sales and Marketing Articles
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Editor’s Note: This guest post is the second in an occasional series called The Desi Marketing Project, which will focus on content marketing in India. This post was contributed by Pradeep Chopra, CEO, Digital Vidya. According to a joint research study by Marketo and Reachforce, sales and marketing alignment can help a company become 67% better at closing...
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- B2B Content Marketing,
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In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is directly related to what you’re trying to achieve. Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Known now as the Pareto Principle, this theory about 80/20 distribution holds true all...
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Editor's Note: This post has been contributed by Pallavi Sharma, VP Marketing at AdStage. I recently attended the CMO Inflect...
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This fall, I interviewed four forward-thinking small business marketers from around the globe — one each from Brazil, Singapore, the...
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- Sales and Marketing
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With marketing and sales alignment top of mind across organizations, we see countless articles discussing the strategic nature of this...
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- Sales and Marketing