Autodesk makes software for people who make things. Over 100 million people use Autodesk software like AutoCAD, Revit, BIM 360, Maya, 3ds Max, Fusion 360, SketchBook, and more to unlock their creativity and solve important design, business, and environmental challenges. Challenge Autodesk wanted to move high-intent key accounts down the funnel faster to support...
Sales and Marketing Articles
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Genesys, a global provider of customer experience solutions, was an early adopter of account-based marketing — and over the last 24 months we have taken our ABM program to new heights. With the help of LinkedIn, we at Genesys have been able to truly scale our program. By working closely with our colleagues in sales to identify their best fit prospects and then...
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There is no question that B2B startups are tasked with achieving aggressive revenue goals — and these growth expectations largely fall on Sales and Marketing. Both teams want high quality leads that convert (ideally within an expedited Sales cycle) into closed won revenue. LinkedIn’s research reveals that 87 percent of Sales and Marketing leaders believe that...
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A few years ago, Saatchi & Saatchi introduced us to the tagline, “If it’s got to be clean, it’s got to be Tide.” If ABM were a brand,...
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Years before creating the world’s largest hedge fund, the team at Bridgewater Associates had a big decision to make. They could remain...
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Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams:...