Sales and Marketing Articles

  • ABM Mistakes

    3 Mistakes Companies Make When Starting ABM and How to Avoid Them

    June 18, 2019

    Every year, Account Based Marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey, the ITSMA and the ABM Leadership Alliance reported that 45% of companies are seeing 2x the ROI on their ABM program than all other types of marketing. But that doesn’t mean getting started is easy. In fact, it’s really hard. We’ve worked with...

  • Get sales and marketing in tune with the new Sophisticated Marketer Quarterly

    Get Sales and Marketing in Tune With the New Sophisticated Marketer Quarterly

    April 2, 2019

    Editor's Note: This post originally appeared on the LinkedIn Sales & Marketing Solutions EMEA Blog. Aligning sales and marketing tops the priority list for almost every B2B marketer. But what does it really take to get the two teams sharing the same groove – and delivering fine-tuned performance for your business? In the new issue of The Sophisticated Marketer...

  • Enlightened Technology Buying

    Enlightened Technology Buying: How Marketers Can Drive Customer Decisions from Acquisition to Renewal

    March 14, 2019

    In today’s dynamic world of work, technology continues to play a key role in shaping productive and successful business. However, the pathway toward purchasing a new technology solution continues to evolve within organizations, as departmental functions work collaboratively in pursuit of a shared goal — whether that be more efficient customer experiences,...

  • The State of ABM

    ABM for CMOs: Why B2M Marketing Executives Must Pay...

    January 17, 2019

    Editor's Note: This guest post was contributed by Jon Miller, CEO and Co-Founder of Engagio.  According to a recent benchmark study by...

  • Desi Marketing Project

    Why All Marketers Should Educate Their Sales Teams on...

    January 13, 2019

    Editor’s Note: This guest post is the second in an occasional series called The Desi Marketing Project, which will focus on content...

  • Customer Retention: Definition, strategies and planning

    What Is Customer Retention And How to Improve It

    December 12, 2018

    In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is...