Sales and Marketing Articles

  • Adobe's ABM Success on LinkedIn

    How Adobe Achieves Alignment and ABM Success with LinkedIn [Video]

    February 4, 2020

    Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams: siloed strategies resulting in inefficiencies. “In order to reduce waste, we turned to LinkedIn to help us connect relationship-based sales activity with our broader marketing efforts,” says Matt Rozen, Director of Enterprise...

  • LeadMD Sales and Marketing Alignment

    Sales & Marketing Alignment: What You Didn’t Know Until Now (and We Didn’t Either)

    December 11, 2019

    Editor’s Note: This guest post was contributed by Justin Gray, CEO, LeadMD. I hate ambiguous jargon. It’s lazy, and even worse, it’s so tempting because it feels good. It allows us the comfort of perceived sophistication. So, when our industry, yours and mine, contemplates the problem of “sales and marketing alignment,” little gets accomplished beyond a...

  • B2B Account-Based Marketing Guide

    Introducing the B2B Jumpstart to Account-Based Marketing Guide

    October 17, 2019

    ABM: It stands for Account-Based Marketing, and soon it may represent All B2B Marketing. We are well on our way, it seems. LinkedIn surveyed more than 800 B2B marketers around the world and found that more than half (56%) are currently using this strategic approach to business development, with 80% of all respondents saying they plan to increase their ABM budget...

  • Introducing the new CX marketer and what sets them apart

    Introducing the New CX Marketer and What Sets Them Apart

    August 8, 2019

    Editor’s Note: This guest post was contributed by John Cosley, Director, Global Brand and Digital Marketing at Microsoft/Bing. The...

  • AI Optimizes B2B Marketing

    How AI Can Drive Optimization for B2B Marketing

    July 19, 2019

    Editor's Note: This guest post was contributed by Gil Allouche, CEO, Manual work is killing B2B marketers — one boring,...

  • ABM Mistakes

    3 Mistakes Companies Make When Starting ABM and How to...

    June 18, 2019

    Every year, Account Based Marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey, the ITSMA and...