Every year, Account Based Marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey, the ITSMA and the ABM Leadership Alliance reported that 45% of companies are seeing 2x the ROI on their ABM program than all other types of marketing. But that doesn’t mean getting started is easy. In fact, it’s really hard. We’ve worked with...
Sales and Marketing Articles
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Editor's Note: This post originally appeared on the LinkedIn Sales & Marketing Solutions EMEA Blog. Aligning sales and marketing tops the priority list for almost every B2B marketer. But what does it really take to get the two teams sharing the same groove – and delivering fine-tuned performance for your business? In the new issue of The Sophisticated Marketer...
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In today’s dynamic world of work, technology continues to play a key role in shaping productive and successful business. However, the pathway toward purchasing a new technology solution continues to evolve within organizations, as departmental functions work collaboratively in pursuit of a shared goal — whether that be more efficient customer experiences,...
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Editor's Note: This guest post was contributed by Jon Miller, CEO and Co-Founder of Engagio. According to a recent benchmark study by...
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Editor’s Note: This guest post is the second in an occasional series called The Desi Marketing Project, which will focus on content...
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- B2B Content Marketing,
- Sales and Marketing
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In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is...
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- Sales and Marketing