Editor’s Note: This guest post was contributed by John Cosley, Director, Global Brand and Digital Marketing at Microsoft/Bing. The digital marketing game is changing. Everyone is feeling it, customers and marketers alike. Evolving digital experiences are driving a new set of marketing imperatives. Today's consumers expect hyper-personalized brand experiences...
Sales and Marketing Articles
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Editor's Note: This guest post was contributed by Gil Allouche, CEO, Metadata.io. Manual work is killing B2B marketers — one boring, repetitive task at a time. Sure, automation helps marketers in big ways, but marketing automation platforms still require a lot of manual operations by humans to make them effective. To give you an idea, here is a sample list of...
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Every year, Account Based Marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey, the ITSMA and the ABM Leadership Alliance reported that 45% of companies are seeing 2x the ROI on their ABM program than all other types of marketing. But that doesn’t mean getting started is easy. In fact, it’s really hard. We’ve worked with...
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Editor's Note: This post originally appeared on the LinkedIn Sales & Marketing Solutions EMEA Blog. Aligning sales and marketing tops...
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In today’s dynamic world of work, technology continues to play a key role in shaping productive and successful business. However, the...
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Editor's Note: This guest post was contributed by Jon Miller, CEO and Co-Founder of Engagio. According to a recent benchmark study by...
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