Sophisticated Marketer’s Podcast Articles

  • Sophisticated Marketer's Podcast

    Can a B2B marketing podcast reach 75,000 downloads?

    January 19, 2017

    When we started The Sophisticated Marketer’s Podcast back in May 2015, we had an ambitious target in mind. I had this idea that podcasts were a natural platform for sharing thought leadership – and that marketing podcasts therefore had a valuable role to play. The question we asked ourselves was whether a B2B marketing podcast could reach 75,000 downloads. Just...

  • The Sophisticated Marketer’s Podcast

    The Sophisticated Marketer’s Podcast: SEO, Creativity and Flamingos with Stacey MacNaught

    January 5, 2017

    So an HR director is interviewing a potential public relations representative. He’s looking at the guy’s resume and it’s not that impressive. “I don’t get it,” he says, “Everyone says you’re the best, but there’s barely anything on your resume.” The PR guy smiles. “Why do you suppose everyone says I’m the best?” “You’re hired,” the HR director says. If you’re...

  • Twisted Sister

    5 Guerrilla Marketing Tactics to Learn from Twisted Sister

    December 27, 2016

    Editor's note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. Not all musicians are great marketers; not all bands get to become global brands. However, when a band battles through the New York glam and punk scene of the early 1970s – and is still playing to crowds of 100,000 plus four decades later, you know you’re dealing with...

  • We Are the Sophisticated Marketer’s Podcast – and This Is...

    December 19, 2016

    Editor's Note: This blog post originally appeared on LinkedIn's EMEA blog. How can I possibly get across to you the sheer,...

  • The Sophisticated Marketer’s Podcast

    The Sophisticated Marketer’s Podcast: Productivity versus...

    December 6, 2016

    Time, as Steve Miller tells us, keeps on slipping into the future. As we grow older and our lives get busier, it seems like each day...

  • Sophisticated Marketer's Podcast

    The Sophisticated Marketer’s Podcast: Virtual Reality,...

    November 8, 2016

    How many marketers do you know that are also literally rocket scientists? If you do know any, how many of them also work with one of...