Sophisticated Marketer’s Podcast Articles

  • Disruption, Authenticity, & Diversity: Lessons from a Successful Female Entrepreneur

    October 10, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. In the first part of this episode of The Sophisticated Marketer’s Podcast, we heard the story of Lori Joyce the entrepreneur: how a pair of friends turned their idea for a business into a content brand, and a cupcake revolution. In the second half of our interview, the...

  • Sophisticated Marketer's Podcast: Lori Joyce

    How to Break the Rules, Succeed in Business, and Start a (Cupcake) Revolution

    September 27, 2017

    Editor's Note: A version of this post originally appeared on LinkedIn Marketing's EMEA blog. You may not realise it, but you are in the middle of one of the UK’s most important national events. This is National Cupcake Week – and that makes the latest episode of The Sophisticated Marketer’s Podcast perfectly timed. There is nobody better to celebrate cupcakes...

  • Sophisticated Marketer's Podcast

    Seth Godin’s 7 Life-Changing Ideas for Marketers (And Everyone Else)

    September 6, 2017

    Is there a better way for marketers to spend 45 minutes of their time than listening to Seth Godin? Having just wrapped the opening episode of The Sophisticated Marketer’s Podcast Season 6, I don’t believe there can be. The author of Permission Marketing, Tribes, Linchpin and Purple Cow plays the part of curtain-raiser for a star-studded line-up of interviews...

  • How to Deal With a Narcissist at Work – and Why You Need To

    April 11, 2017

    Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA Blog. What is a narcissist? It’s up there as one of the...

  • How to be a better presenter – by the Jedi Master of TED...

    March 20, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA Blog.  The great thing about hosting a B2B...

  • The Sophisticated Marketer’s Podcast: Global B2B Content...

    February 6, 2017

    Believe it or not, we’re starting season five of the podcast with our first episode for 2017. I’ve got a new, harder-rocking intro to...