Sophisticated Marketer’s Podcast Articles

  • Anaplan CMO Maria Pergolino gave me my big break in B2B marketing – it’s a huge pleasure to welcome her to The Sophisticated Marketer’s Podcast

    Meet the Marketer who Changed My Life

    January 29, 2018

    Let me introduce you to the marketing leader who changed my life. Maria Pergolino didn't just give me my big break in B2B content marketing, when she hired me into a role at Marketo back in 2011. She also showed me just how exciting, innovative and value-adding such a role could be. That’s because Maria is a living lesson in how to develop as a marketing leader,...

  • Jared Polin of Fro Knows Photo shares his expertise on The Sophisticated Marketer’s Podcast

    How to Turn Your Expertise into Influential Video Content in 2018

    January 23, 2018

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. There’s never been more potential for leveraging video as a content marketing asset – and there’s nobody who knows more about using video to build a following than Jared Polin. Once upon a time, Jared had a job selling cameras in a store. He was what you might call a...

  • The LinkedIn Sophisticated Marketer's Podcast featuring Shannon Brayton

    What the CMO role means today: 5 key insights from Shannon Brayton

    November 1, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. Shannon Brayton is the Chief Marketing Officer at LinkedIn. She has a unique perspective on some of the most important changes taking place in marketing today. In fact, she embodies many of them. That’s why she’s such a fascinating guest to have for our latest episode of ...

  • The Stories Behind 5 Hilarious Marketoonist Cartoons

    October 28, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. His work has featured in top-secret...

  • Disruption, Authenticity, & Diversity: Lessons from a...

    October 10, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. In the first part of this episode of The...

  • Sophisticated Marketer's Podcast: Lori Joyce

    How to Break the Rules, Succeed in Business, and Start a ...

    September 27, 2017

    Editor's Note: A version of this post originally appeared on LinkedIn Marketing's EMEA blog. You may not realise it, but you are in...