Sophisticated Marketer’s Podcast Articles

  • The Sophisticated Marketer’s Podcast: Global B2B Content Marketing with Giuseppe Caltabiano

    February 6, 2017

    Believe it or not, we’re starting season five of the podcast with our first episode for 2017. I’ve got a new, harder-rocking intro to set the right mood. And I’m joined by a fantastic guest: Giuseppe Caltabiano, VP of Marketing Integration at Schneider Electric.  Giuseppe got on my radar with a Contently post he made last year: How Content Increased the...

  • The Sophisticated Marketer’s Podcast: Creativity, Ideation, and Coolio with James Altucher

    January 30, 2017

    What is it that drives exceptionally creative people? What made Jimi Hendrix such an amazing guitarist? What drove Richard Branson to become a successful entrepreneur? How did Steve Jobs stay three steps ahead of the zeitgeist to create devices we didn’t know we needed? Most importantly, how can we mortals set our sights on self-improvement and make meaningful...

  • Sophisticated Marketer's Podcast

    Can a B2B marketing podcast reach 75,000 downloads?

    January 19, 2017

    When we started The Sophisticated Marketer’s Podcast back in May 2015, we had an ambitious target in mind. I had this idea that podcasts were a natural platform for sharing thought leadership – and that marketing podcasts therefore had a valuable role to play. The question we asked ourselves was whether a B2B marketing podcast could reach 75,000 downloads. Just...

  • The Sophisticated Marketer’s Podcast

    The Sophisticated Marketer’s Podcast: SEO, Creativity and...

    January 5, 2017

    So an HR director is interviewing a potential public relations representative. He’s looking at the guy’s resume and it’s not that...

  • Twisted Sister

    5 Guerrilla Marketing Tactics to Learn from Twisted Sister

    December 27, 2016

    Editor's note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. Not all musicians are great marketers; not...

  • We Are the Sophisticated Marketer’s Podcast – and This Is...

    December 19, 2016

    Editor's Note: This blog post originally appeared on LinkedIn's EMEA blog. How can I possibly get across to you the sheer,...