Sophisticated Marketer’s Podcast Articles

  • How to Deal With a Narcissist at Work – and Why You Need To

    April 11, 2017

    Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA Blog. What is a narcissist? It’s up there as one of the questions that people most frequently type into Google – which rather suggests that there are quite a few self-absorbed people out there, and even more people tearing their hair out wondering how to deal with them. Those people are...

  • How to be a better presenter – by the Jedi Master of TED talks

    March 20, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA Blog.  The great thing about hosting a B2B marketing podcast is that, when you need advice, you get to reach out to relevant experts and invite them on the show. I’ve just finished developing a new keynote presentation on B2B content marketing – and so I wanted to know how to...

  • The Sophisticated Marketer’s Podcast: Global B2B Content Marketing with Giuseppe Caltabiano

    February 6, 2017

    Believe it or not, we’re starting season five of the podcast with our first episode for 2017. I’ve got a new, harder-rocking intro to set the right mood. And I’m joined by a fantastic guest: Giuseppe Caltabiano, VP of Marketing Integration at Schneider Electric.  Giuseppe got on my radar with a Contently post he made last year: How Content Increased the...

  • The Sophisticated Marketer’s Podcast: Creativity, Ideation,...

    January 30, 2017

    What is it that drives exceptionally creative people? What made Jimi Hendrix such an amazing guitarist? What drove Richard Branson to...

  • Sophisticated Marketer's Podcast

    Can a B2B marketing podcast reach 75,000 downloads?

    January 19, 2017

    When we started The Sophisticated Marketer’s Podcast back in May 2015, we had an ambitious target in mind. I had this idea that...

  • The Sophisticated Marketer’s Podcast

    The Sophisticated Marketer’s Podcast: SEO, Creativity and...

    January 5, 2017

    So an HR director is interviewing a potential public relations representative. He’s looking at the guy’s resume and it’s not that...