Video Marketing Articles

  • LinkedIn Video Ads

    Take Your Marketing to The Next Level With LinkedIn Video Ads

    May 9, 2018

    Video seems to be taking over social media. For B2B marketers, it’s time to jump into B2B video. The numbers don’t lie, and all the evidence points to video being an important way to grab attention in the B2B marketplace. Given this rise of video, we’ve added B2B video marketing advice to our LinkedIn Secret Sauce: Extra Hot Edition, and think it’s time you give...

  • LinkedIn Video Ads Guide

    Everything You Need to Know About LinkedIn Video Ads [Guide]

    April 11, 2018

    “The act of making movies has never been easier — getting people to care about them has never been harder.” This was the response from independent filmmaker C. Mason Wells when asked about the greatest challenge he faces today as a creator in cinema. And it’s certainly a lament that rings true in the world of video marketing. The barrier for entry when it comes...

  • Killer Content Awards

    How LinkedIn Marketing Created an Award-Winning Video Series

    April 9, 2018

    In February, at Demand Gen’s B2B Marketing Exchange 2018 in Phoenix, our team at LinkedIn Marketing Solutions was delighted to receive a Killer Content Award in the category of Best Video Content. The Finny, which recognizes “immersive storytelling delivered through interactive and even customized experiences,” went to our Live with Marketers series, LinkedIn’s...

  • LinkedIn Video

    A Brief History of LinkedIn Marketing Solutions' Video...

    April 8, 2018

    Last week, LinkedIn officially unveiled LinkedIn Video Ads. We also enabled video posts on LinkedIn Company Pages. These moves by...

  • LinkedIn Video Ads

    What’s Trending: Become a B2B Video Marketing Star

    April 6, 2018

    As you might have heard, LinkedIn officially rolled out video for Sponsored Content and Company Pages last week. This feature opens up...

  • LinkedIn Video Ads

    How 3 Companies Generate Results with B2B Video Marketing...

    April 5, 2018

    Native video has arrived on LinkedIn, and can now be incorporated into your Sponsored Content. Plenty of companies are already taking...