Video seems to be taking over social media. For B2B marketers, it’s time to jump into B2B video. The numbers don’t lie, and all the evidence points to video being an important way to grab attention in the B2B marketplace. Given this rise of video, we’ve added B2B video marketing advice to our LinkedIn Secret Sauce: Extra Hot Edition, and think it’s time you give...
Video Marketing Articles
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- Topics:
- Video Marketing
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“The act of making movies has never been easier — getting people to care about them has never been harder.” This was the response from independent filmmaker C. Mason Wells when asked about the greatest challenge he faces today as a creator in cinema. And it’s certainly a lament that rings true in the world of video marketing. The barrier for entry when it comes...
- Topics:
- Video Marketing
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In February, at Demand Gen’s B2B Marketing Exchange 2018 in Phoenix, our team at LinkedIn Marketing Solutions was delighted to receive a Killer Content Award in the category of Best Video Content. The Finny, which recognizes “immersive storytelling delivered through interactive and even customized experiences,” went to our Live with Marketers series, LinkedIn’s...
- Topics:
- Video Marketing
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Last week, LinkedIn officially unveiled LinkedIn Video Ads. We also enabled video posts on LinkedIn Company Pages. These moves by...
- Topics:
- Video Marketing,
- B2B Beat
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As you might have heard, LinkedIn officially rolled out video for Sponsored Content and Company Pages last week. This feature opens up...
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Native video has arrived on LinkedIn, and can now be incorporated into your Sponsored Content. Plenty of companies are already taking...
- Topics:
- Video Marketing