Video Marketing Articles

  • LinkedIn Video Ads

    It’s Time to Get Emotional With LinkedIn Video Ads

    August 15, 2018

    Key Takeaways B2B buyers are 50% more likely to make a purchase if they identify emotional value in a product or service (as opposed to functional value) B2B customers are 20% more likely to make a purchase after engaging with video content and social media channels Studies have seen emotive ads generate twice as much profit vs. rational, logic-based ads...

  • LinkedIn Video Ads

    Introducing the LinkedIn Video Ad Gallery of Greatness [SlideShare]

    July 17, 2018

    You might have heard that Linkedln just went all in on B2B video. This enables brands to use sight, sound, and motion to tell more compelling stories and drive deeper engagement in feeds. We’ve gathered a sampling of frame-worthy Linkedln video ads and now we’re hanging them on the walls of our pop art gallery for all to admire and learn from. Glean the best...

  • bye bye basic buzzwords

    Introducing “Bye Bye Basic,” a New Video Series about B2B Marketing

    July 11, 2018

    On the surface, the #basic phenomenon that swept the US back in 2014 seemed to apply only to college girls in Ugg boots with Starbucks cups in hand. Now the term “basic” has expanded to refer to anyone and everyone participating in homogenous, mass culture without a second thought for the actual quality or value of what they’re consuming. Say “bye-bye” to #basic...

  • LinkedIn Video Ads

    LinkedIn Goes All-In on B2B Video

    July 6, 2018

    Editor’s Note: This is a special encore post. It attracted the second-most traffic in the first half of the year of any LinkedIn...

  • B2B Video Marketing

    8 Inspiring B2B Video Marketing Campaigns That Played...

    July 2, 2018

    Editor’s Note: This is a special encore post. It attracted the sixth-most traffic in the first half of the year of any LinkedIn...

  • LinkedIn Video Ads

    Take Your Marketing to The Next Level With LinkedIn Video...

    May 9, 2018

    Video seems to be taking over social media. For B2B marketers, it’s time to jump into B2B video. The numbers don’t lie, and all the...