There’s something special about video. Great video ads are agents of delight; they command the audience's attention with sight, sound, and motion. And on LinkedIn, your brand can use video ads to reach a huge, engaged professional audience: around 740 million members with the best mindset to do business where business is done. So, what does a great video ad...
Video Marketing Articles
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- Topics:
- Video Marketing
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Editor’s note: This post was contributed by Michael Block, VP Client Success at QuickFrame. QuickFrame is a LinkedIn Marketing Partner for Content & Creative. Contact their team here. As we charge into 2021, it may be tempting to never look back. The numerous challenges over the last year forced us to recalibrate our lives — and our marketing strategies. Any...
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- Video Marketing
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Editor's Note: This guest post was co-authored by Sarah Graham, Research Strategist at VidMob. To shed light the mysteries of effective video, VidMob analyzed more than 19,000 videos that delivered 425 million impressions on LinkedIn from 2019 and 2020. Using Creative Intelligence — VidMob’s AI technology — the company identified creative attributes and...
- Topics:
- Video Marketing
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When you think B2B video, you of course think CGI. The absurdity of that statement could be considered a blessing for B2B marketers....
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- Video Marketing
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Stopping the scroll. It’s become a top objective for marketers who want to earn attention and engagement on social media. How can you...
- Topics:
- Video Marketing,
- LinkedIn Pages
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Editor's Note: A version of this guest post appeared originally in the Socialive blog. It’s a basic question: Why live video? When...
- Topics:
- Video Marketing