Video Marketing Articles

  • Succeeding with LinkedIn Video

    How to Wow Your Audience with LinkedIn Video and Live Streaming

    March 3, 2020

    Stopping the scroll. It’s become a top objective for marketers who want to earn attention and engagement on social media. How can you compel users casually browsing their feeds to stop scrolling and hear what you have to say? The goal is not to interrupt. (Interruption marketing is out, as you might’ve heard.) The goal is to intrigue someone with content that is...

  • Live Video Marketing

    Why Live Video Is Becoming Indispensable for Marketers

    February 18, 2020

    Editor's Note: A version of this guest post appeared originally in the Socialive blog. It’s a basic question: Why live video? When there are so many content types — normal video, blog, image, infographics, podcasts, white papers, e-books, webinars, and so on — why should a content marketer commit resources to live streaming, a comparatively new format? The short...

  • These Companies Are Using Video On Their LinkedIn Pages and Crushing It

    February 5, 2020

    Why is video marketing so effective? The simplest answer is that it helps us learn by seeing. There’s no need to conceptualize or imagine an idea or solution; we can watch it clearly play out right in front of us.  So for those organizations that want to produce impactful LinkedIn video on their company’s Page, we found it most fitting to show rather than tell....

  • LinkedIn Live Success

    How Dentsu Aegis Doubled Its Share of Voice with Event...

    October 9, 2019

    There’s something about the allure of live broadcasts that tends to make them irresistible. As a viewer, you feel like you are really...

  • How to Crush Your First LinkedIn Live Stream, According to ...

    September 6, 2019

    Editor's Note: This post was authored by Christina Newberry, a freelance writer specializing in travel, lifestyle, and digital...

  • What is LinkedIn Live & Where Does It Fit In My Content Strategy?

    What is LinkedIn Live & Where Does It Fit In My Content...

    August 20, 2019

    LinkedIn Live is an exciting new format that brings together professional audiences in a real-time, interactive environment. Live...