Video Marketing Articles

  • Woman sitting on couch, feet up on table, drinking coffee, looking at a laptop

    B2B Video Marketing in 2021: The Top Trends

    January 11, 2021

    Editor’s note: This post was contributed by Michael Block, VP Client Success at QuickFrame. QuickFrame is a LinkedIn Marketing Partner for Content & Creative. Contact their team here. As we charge into 2021, it may be tempting to never look back. The numerous challenges over the last year forced us to recalibrate our lives — and our marketing strategies. Any...

  • Happy man watching video on laptop at home

    VidMob Uncovers the Secrets to Creating Effective Videos for Brand Awareness, Thought Leadership and Lead Generation

    October 2, 2020

    Editor's Note: This guest post was co-authored by Sarah Graham, Research Strategist at VidMob. To shed light the mysteries of effective video, VidMob analyzed more than 19,000 videos that delivered 425 million impressions on LinkedIn from 2019 and 2020. Using Creative Intelligence — VidMob’s AI technology — the company identified creative attributes and...

  • Woman sitting with a mug looking at a phone

    How to Create Professional Videos at Home (It’s Easier than You Think)

    July 31, 2020

    When you think B2B video, you of course think CGI. The absurdity of that statement could be considered a blessing for B2B marketers. If we were to jazz up our video content with Hollywood-level special effects, our buyers might be momentarily dazzled but it probably wouldn’t be long before fiscal responsibility concerns set in. We sell solutions to business...

  • Succeeding with LinkedIn Video

    How to Wow Your Audience with LinkedIn Video and Live...

    March 3, 2020

    Stopping the scroll. It’s become a top objective for marketers who want to earn attention and engagement on social media. How can you...

  • Live Video Marketing

    Why Live Video Is Becoming Indispensable for Marketers

    February 18, 2020

    Editor's Note: A version of this guest post appeared originally in the Socialive blog. It’s a basic question: Why live video? When...

  • These Companies Are Using Video On Their LinkedIn Pages and...

    February 5, 2020

    Why is video marketing so effective? The simplest answer is that it helps us learn by seeing. There’s no need to conceptualize or...