Key Takeaways B2B buyers are 50% more likely to make a purchase if they identify emotional value in a product or service (as opposed to functional value) B2B customers are 20% more likely to make a purchase after engaging with video content and social media channels Studies have seen emotive ads generate twice as much profit vs. rational, logic-based ads...
Video Marketing Articles
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- Topics:
- Video Marketing
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You might have heard that Linkedln just went all in on B2B video. This enables brands to use sight, sound, and motion to tell more compelling stories and drive deeper engagement in feeds. We’ve gathered a sampling of frame-worthy Linkedln video ads and now we’re hanging them on the walls of our pop art gallery for all to admire and learn from. Glean the best...
- Topics:
- Video Marketing
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On the surface, the #basic phenomenon that swept the US back in 2014 seemed to apply only to college girls in Ugg boots with Starbucks cups in hand. Now the term “basic” has expanded to refer to anyone and everyone participating in homogenous, mass culture without a second thought for the actual quality or value of what they’re consuming. Say “bye-bye” to #basic...
- Topics:
- Video Marketing
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Editor’s Note: This is a special encore post. It attracted the second-most traffic in the first half of the year of any LinkedIn...
- Topics:
- Video Marketing,
- LinkedIn Marketing News
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Editor’s Note: This is a special encore post. It attracted the sixth-most traffic in the first half of the year of any LinkedIn...
- Topics:
- Video Marketing,
- B2B Content Marketing
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Video seems to be taking over social media. For B2B marketers, it’s time to jump into B2B video. The numbers don’t lie, and all the...
- Topics:
- Video Marketing