There’s something about the allure of live broadcasts that tends to make them irresistible. As a viewer, you feel like you are really part of something, experiencing an event in the moment, as it happens. Marketers can now tap into this dynamic on LinkedIn through LinkedIn Live, a video feature that enables brands and individuals to broadcast content in...
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Editor's Note: This post was authored by Christina Newberry, a freelance writer specializing in travel, lifestyle, and digital marketing. LinkedIn Live is just a few months old, making it a fresh and unexpected way to connect with your professional community and drive engagement. As an early adopter of live streaming on LinkedIn, Hootsuite has learned some key...
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- Video Marketing
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LinkedIn Live is an exciting new format that brings together professional audiences in a real-time, interactive environment. Live enables organizations to create powerful brand moments, deepen relationships with followers and increase their engagement on the platform. In fact, broadcasters are seeing 7x more reactions and 24x more comments on average for live...
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- Video Marketing
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Editor's Note: This guest post is authored by Aaron Goldman, CMO, 4C The average American adult spends a staggering amount of time...
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- Video Marketing
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How can you get the most out of events from a marketing standpoint? It’s a question that many of us are asking ourselves. And the...
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- Video Marketing,
- Marketing Events
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Key Takeaways B2B buyers are 50% more likely to make a purchase if they identify emotional value in a product or service (as opposed...
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- Video Marketing