Video Marketing Articles

  • B2B Video Marketing

    8 Inspiring B2B Video Marketing Campaigns That Played Beautifully

    February 6, 2018

    In early March, the 90th Academy Awards will recognize the top achievements in film from the past year. This annual celebration showcases excellence across a variety of categories and disciplines, serving as inspiration for the rest of the industry. Of course, with nearly a century’s worth of Oscars in the books, we all have a pretty good idea of what...

  • Camcorder representing one type of b2b video you can create

    6 Types of B2B Video and When to Use Them

    January 30, 2018

    Most B2B organizations recognize that video needs to have a place in their marketing strategies. A study released last year found that 90% of companies felt video content was becoming more important, and 93% reported having some level of video creation capability in-house. However, possessing the desire and resources to create B2B video is only the beginning....

  • LinkedIn Video

    How to Make a Quick and Easy Professional Video for LinkedIn

    January 25, 2018

    Editor's Note: The post originally appeared on the LinkedIn Sales and Marketing Solutions EMEA blog. I get this question every day, so I thought I would share a quick and easy setup for shooting good quality video and audio to help share your message with LinkedIn's native video offering. I've parlayed my concert photography skillset to video over the past...

  • Jared Polin of Fro Knows Photo shares his expertise on The Sophisticated Marketer’s Podcast

    How to Turn Your Expertise into Influential Video Content...

    January 23, 2018

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. There’s never been more potential for...

  • LinkedIn B2B Video

    The Time is Now: Why B2B Video Can’t Wait

    January 22, 2018

    Buffering… buffering… buffering…. Remember when this used to be a routine frustration while watching video online? Luckily, the...

  • LinkedIn Introduces Native Video: Here’s What It Means for ...

    August 23, 2017

    Yesterday, LinkedIn announced that it is now offering native video for members. This post by Pete Davies on the LinkedIn blog outlines...