Video Marketing Articles

  • Introducing LinkedIn Video Ad Creation Through Scope by 4C

    July 16, 2019

    Editor's Note: This guest post is authored by Aaron Goldman, CMO, 4C  The average American adult spends a staggering amount of time watching video: almost 6 hours per day. Following this consumer trend, marketers are increasingly turning to video as the format of choice to engage their audiences across channels through sight, sound, and motion. To see how...

  • LinkedIn and Dell Leaders Conversing at Event

    7 Reasons Why You Should Use Video at Events to Strengthen Partner Relationships

    October 10, 2018

    How can you get the most out of events from a marketing standpoint? It’s a question that many of us are asking ourselves. And the answer may lie in leveraging video to drive digital event engagement. The unique appeal of events, of course, is that they provide an opportunity to shake hands and interact face-to-face. That kind of relationship-building dynamic can...

  • LinkedIn Video Ads

    It’s Time to Get Emotional With LinkedIn Video Ads

    August 15, 2018

    Key Takeaways B2B buyers are 50% more likely to make a purchase if they identify emotional value in a product or service (as opposed to functional value) B2B customers are 20% more likely to make a purchase after engaging with video content and social media channels Studies have seen emotive ads generate twice as much profit vs. rational, logic-based ads...

  • LinkedIn Video Ads

    Introducing the LinkedIn Video Ad Gallery of Greatness ...

    July 17, 2018

    You might have heard that Linkedln just went all in on B2B video. This enables brands to use sight, sound, and motion to tell more...

  • bye bye basic buzzwords

    Introducing “Bye Bye Basic,” a New Video Series about B2B...

    July 11, 2018

    On the surface, the #basic phenomenon that swept the US back in 2014 seemed to apply only to college girls in Ugg boots with Starbucks...

  • LinkedIn Video Ads

    LinkedIn Goes All-In on B2B Video

    July 6, 2018

    Editor’s Note: This is a special encore post. It attracted the second-most traffic in the first half of the year of any LinkedIn...