Video Marketing Articles

  • LinkedIn Live Success

    How Dentsu Aegis Doubled Its Share of Voice with Event Coverage on LinkedIn Live

    October 9, 2019

    There’s something about the allure of live broadcasts that tends to make them irresistible. As a viewer, you feel like you are really part of something, experiencing an event in the moment, as it happens.   Marketers can now tap into this dynamic on LinkedIn through LinkedIn Live, a video feature that enables brands and individuals to broadcast content in...

  • How to Crush Your First LinkedIn Live Stream, According to Hootsuite

    September 6, 2019

    Editor's Note: This post was authored by Christina Newberry, a freelance writer specializing in travel, lifestyle, and digital marketing. LinkedIn Live is just a few months old, making it a fresh and unexpected way to connect with your professional community and drive engagement. As an early adopter of live streaming on LinkedIn, Hootsuite has learned some key...

  • What is LinkedIn Live & Where Does It Fit In My Content Strategy?

    What is LinkedIn Live & Where Does It Fit In My Content Strategy?

    August 20, 2019

    LinkedIn Live is an exciting new format that brings together professional audiences in a real-time, interactive environment. Live enables organizations to create powerful brand moments, deepen relationships with followers and increase their engagement on the platform. In fact, broadcasters are seeing 7x more reactions and 24x more comments on average for live...

  • Introducing LinkedIn Video Ad Creation Through Scope by 4C

    July 16, 2019

    Editor's Note: This guest post is authored by Aaron Goldman, CMO, 4C  The average American adult spends a staggering amount of time...

  • LinkedIn and Dell Leaders Conversing at Event

    7 Reasons Why You Should Use Video at Events to Strengthen ...

    October 10, 2018

    How can you get the most out of events from a marketing standpoint? It’s a question that many of us are asking ourselves. And the...

  • LinkedIn Video Ads

    It’s Time to Get Emotional With LinkedIn Video Ads

    August 15, 2018

    Key Takeaways B2B buyers are 50% more likely to make a purchase if they identify emotional value in a product or service (as opposed...