Editor's Note: This guest post was co-authored by Sarah Graham, Research Strategist at VidMob. To shed light the mysteries of effective video, VidMob analyzed more than 19,000 videos that delivered 425 million impressions on LinkedIn from 2019 and 2020. Using Creative Intelligence — VidMob’s AI technology — the company identified creative attributes and...
Video Marketing Articles
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- Topics:
- Video Marketing
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When you think B2B video, you of course think CGI. The absurdity of that statement could be considered a blessing for B2B marketers. If we were to jazz up our video content with Hollywood-level special effects, our buyers might be momentarily dazzled but it probably wouldn’t be long before fiscal responsibility concerns set in. We sell solutions to business...
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- Video Marketing
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Stopping the scroll. It’s become a top objective for marketers who want to earn attention and engagement on social media. How can you compel users casually browsing their feeds to stop scrolling and hear what you have to say? The goal is not to interrupt. (Interruption marketing is out, as you might’ve heard.) The goal is to intrigue someone with content that is...
- Topics:
- Video Marketing,
- LinkedIn Pages
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Editor's Note: A version of this guest post appeared originally in the Socialive blog. It’s a basic question: Why live video? When...
- Topics:
- Video Marketing
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Why is video marketing so effective? The simplest answer is that it helps us learn by seeing. There’s no need to conceptualize or...
- Topics:
- Video Marketing,
- LinkedIn Pages
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There’s something about the allure of live broadcasts that tends to make them irresistible. As a viewer, you feel like you are really...