Video Marketing Articles

  • LinkedIn Video Ad Guide: Woman looking directly at camera

    4 Tips for Better Video Ads on LinkedIn in 2021

    March 18, 2021

    There’s something special about video. Great video ads are agents of delight; they command the audience's attention with sight, sound, and motion. And on LinkedIn, your brand can use video ads to reach a huge, engaged professional audience: around 740 million members with the best mindset to do business where business is done. So, what does a great video ad...

  • Woman sitting on couch, feet up on table, drinking coffee, looking at a laptop

    B2B Video Marketing in 2021: The Top Trends

    January 11, 2021

    Editor’s note: This post was contributed by Michael Block, VP Client Success at QuickFrame. QuickFrame is a LinkedIn Marketing Partner for Content & Creative. Contact their team here. As we charge into 2021, it may be tempting to never look back. The numerous challenges over the last year forced us to recalibrate our lives — and our marketing strategies. Any...

  • Happy man watching video on laptop at home

    VidMob Uncovers the Secrets to Creating Effective Videos for Brand Awareness, Thought Leadership and Lead Generation

    October 2, 2020

    Editor's Note: This guest post was co-authored by Sarah Graham, Research Strategist at VidMob. To shed light the mysteries of effective video, VidMob analyzed more than 19,000 videos that delivered 425 million impressions on LinkedIn from 2019 and 2020. Using Creative Intelligence — VidMob’s AI technology — the company identified creative attributes and...

  • Woman sitting with a mug looking at a phone

    How to Create Professional Videos at Home (It’s Easier than...

    July 31, 2020

    When you think B2B video, you of course think CGI. The absurdity of that statement could be considered a blessing for B2B marketers....

  • Succeeding with LinkedIn Video

    How to Wow Your Audience with LinkedIn Video and Live...

    March 3, 2020

    Stopping the scroll. It’s become a top objective for marketers who want to earn attention and engagement on social media. How can you...

  • Live Video Marketing

    Why Live Video Is Becoming Indispensable for Marketers

    February 18, 2020

    Editor's Note: A version of this guest post appeared originally in the Socialive blog. It’s a basic question: Why live video? When...