Video Marketing Articles

  • Woman sitting with a mug looking at a phone

    How to Create Professional Videos at Home (It’s Easier than You Think)

    July 31, 2020

    When you think B2B video, you of course think CGI. The absurdity of that statement could be considered a blessing for B2B marketers. If we were to jazz up our video content with Hollywood-level special effects, our buyers might be momentarily dazzled but it probably wouldn’t be long before fiscal responsibility concerns set in. We sell solutions to business...

  • Succeeding with LinkedIn Video

    How to Wow Your Audience with LinkedIn Video and Live Streaming

    March 3, 2020

    Stopping the scroll. It’s become a top objective for marketers who want to earn attention and engagement on social media. How can you compel users casually browsing their feeds to stop scrolling and hear what you have to say? The goal is not to interrupt. (Interruption marketing is out, as you might’ve heard.) The goal is to intrigue someone with content that is...

  • Live Video Marketing

    Why Live Video Is Becoming Indispensable for Marketers

    February 18, 2020

    Editor's Note: A version of this guest post appeared originally in the Socialive blog. It’s a basic question: Why live video? When there are so many content types — normal video, blog, image, infographics, podcasts, white papers, e-books, webinars, and so on — why should a content marketer commit resources to live streaming, a comparatively new format? The short...

  • These Companies Are Using Video On Their LinkedIn Pages and...

    February 5, 2020

    Why is video marketing so effective? The simplest answer is that it helps us learn by seeing. There’s no need to conceptualize or...

  • LinkedIn Live Success

    How Dentsu Aegis Doubled Its Share of Voice with Event...

    October 9, 2019

    There’s something about the allure of live broadcasts that tends to make them irresistible. As a viewer, you feel like you are really...

  • How to Crush Your First LinkedIn Live Stream, According to ...

    September 6, 2019

    Editor's Note: This post was authored by Christina Newberry, a freelance writer specializing in travel, lifestyle, and digital...