What’s Trending: Strengthen Your Resolve in 2017

January 6, 2017

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We’re six days into the New Year. How are your resolutions holding up?

Don’t answer that. We all know how hard it is to make a change and stick with it, but it’s always worth a try. So whether you’re starting good habits or breaking bad ones, don’t let setbacks get you down. Strengthen your resolve and stick with it.

Hopefully, we’ve all resolved to keep learning and improving as marketers this year. That’s a resolution well worth keeping. We can always optimize more, learn more about our audience, craft more compelling content, and use smarter amplification to get it seen.

This week’s trending content can help strengthen your resolve to excel as a marketer this year. Read on to learn how to get a bigger audience on social media, boost your organic search rankings (even if you’re not an SEO expert), and more.

What’s Trending in Marketing This Week:

1. Just How Powerful Is Influencer Marketing?

Digital Marketing Expert Jay Baer explains the history and current state of influencer marketing in this article, including impressive statistics on its effectiveness and potential ROI.

2. 17 Overlooked Content Marketing Promotion Ideas to Try in 2017

Get a little extra traffic out of every social media platform and marketing channel with these tips from Maccabee Public Relations’ Christina Milanowski.

3. It’s Time to Change How Companies Perceive Customer Experience (CX)

As the author of X: The Experience When Business Meets Design, Brian Solis is one of the industry’s leading experts on customer experience. This lengthy interview explores the expanding role customer experience will play in the future of marketing.

4. 5 Laws of Social Media Marketing in 2017

Clients Incoming Founder Bryant Chambers explains the major forces that can help drive your business on social media in the coming year. The bottom line: Go beyond just communicating to truly make a connection with your audience.

5. Unsolicited Advice: 6 Letters Every Content Marketer Needs to Read

This article collects the best open letters from Andrew Davis’ CCO Magazine column. Though the letters are addressed to Delta Airlines, the CEO of Square, and more, each has plenty of wisdom any marketer can use.

6. 4 Steps to Make Your Organic Listings More Effective

You don’t have to be an SEO expert to give your organic ranking a little more juice. These tips from SmartSearch Marketing’s Jason Decker are simple enough for a novice, but can get results.

7. 2017: The year to Challenge Our Content Marketing Assumptions

MarketingProf’s Ann Handley shares her thoughts on the continuing evolution of content marketing in this thoughtful post. In the words of Alan Alda, “Assumptions are your windows on the world. Scrub them off every once in awhile, or the light won’t come in.”

8. The Single Most Effective Way to Win New Business on LinkedIn

We all know that more (and better) content leads to more customers. But did you know that 79% of LinkedIn users engage with content on LinkedIn at least once a week? In this Business 2 Community article, bestselling author John Nemo will provide tactical tips to help your content stand out.

9. 6 Bold Predictions for Digital Marketing in 2017

From VR to live streaming to AI, Relevance Co-Founder Chad Pollitt predicts where the industry will move this year—and offers his advice on each trend.

10. 7 Marketing New Year’s Resolutions

There is no shortage of New Year’s resolution posts this time of year, but few have this much personality and visual appeal. From the marketing team behind music platform Pandora, it’s a quick reminder of what should matter most to marketers this year.

Get the advice and info you need to keep your marketing resolutions: Subscribe to the LinkedIn Marketing Solutions blog.

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