What’s Trending: The Grinch’s Guide to Holiday Marketing

December 2, 2016

What’s Trending: The Grinch’s Guide to Holiday Marketing

Consumers enjoy holidays quite a lot

But sometimes we marketers, frankly, do not.

It’s the end of the year! We must budget and plan!

But we try to be festive as much as we can.

As you work and you stress, you may feel your eyes squinch

Though you love what you do, you might feel like a Grinch.

The end of the year is a trying time for marketers. We’re caught up in evaluating this year’s performance and planning for the next, all while trying to get a seasonal message through to our customers. It’s enough to make anyone’s heart feel two sizes too small.

But don’t go on a holiday-stealing rampage just yet. This week’s roundup of trending content can help you make the season bright. It includes tips on seasonal marketing, a guide to creating your entire social media calendar for 2017, and solid tactics for proving content marketing ROI.

What’s Trending in Marketing This Week:

1. A Complete Guide to Seasonal Marketing

The holiday season is here, challenging marketers to reach consumers awash in visions of dancing sugarplums. This guide from Fractl’s Andrea Lehr can help keep your messaging merry and bright.

2. Are Big Data, Predictive Analytics and Social Media Getting in the Way of Basic Marketing?

How can we master next-level marketing if we’re falling down on the basics? In this interview, Strikedeck CEO Shreesha Ramdas identifies the old-school tactics modern marketers need to improve.

3. Getting Your Audience to Create Your Content for You

Learn how to solicit and properly utilize user-generated content in this SlideShare presentation from Bozboz’s Sophie J. Turton.

4. How to Create a Social Media Content Calendar for a Year

Knock social media off your 2017 to-do list with this in-depth guide from InfluenceTree Managing Partner Leonard Kim

5. Without Data, Your Marketing Strategy Won’t Cut It in 2017

Social Media Correspondent Tamar Weinberg identifies the data trends that will dominate the next year, and offers advice for creating a new data strategy, in this Marketing Land article.

6. Google’s Shift to Mobile-First: Mobile Moments that Matter

As of this year, mobile devices are driving over half of the traffic to top sites on the Internet. Mobile search is a major concern for marketers. Brightedge’s Jim Yu explains how the mobile-first ideology evolved, and what marketers should know about mobile marketing for the next year.

7. Secrets of Linkworthy Content

Learn how to create content that earns backlinks in this webinar with BuzzSumo’s Steve Rayson and Majestic’s Dixon Jones.

8. 6 Tactics to Instantly Boost Social Media Reach for Your Brand or Business

Learn how to reach a new audience, or re-invigorate your existing followers, with these (mostly) free techniques from Supremacy Marketing Co-Founder Dhariana Lozano.

9. Content Marketing ROI: A Formula for Any Type of Organization

Marketing Insider Group CEO Michael Brenner explains which metrics matter most for proving your ROI to the team and the C-Suite in this in-depth guide.

10. How to Strengthen Your 2017 Social Media Strategy

Post Planner CMO Rebekah Radice doesn’t skimp on the practical details in this post; it covers everything from auditing this year’s performance to optimizing next year’s plan. Read the article above, or get the highlights below.

Get more advice both seasonal and timeless when you subscribe to the LinkedIn Marketing Solutions blog.