What’s Trending: Expand Your Reach with Strategic Amplification
August 25, 2017
Author Nicholas Sparks once said, “Over time, quality work will lead to an audience for your work.”
It’s a nice thought, but doesn’t jibe with our current reality. The truth is that unless you have the luxury of a high-profile platform already in place, even the most outstanding content can go largely unnoticed without a well-conceived distribution strategy. Quality is a vital ingredient but it isn’t enough on its own.
When you craft a truly stellar piece of content, but fail to follow through with an effective promotion plan, it might be destined for a sadder ending than The Notebook or A Walk to Remember (two of Mr. Sparks’ most famed works).
This week’s roundup focuses on expanding your content’s reach through strategic amplification. Read on to avoid the heartbreak of unloved content.
What Marketers Were Reading and Sharing Most This Week:
It can be easy to fall into the habit of posting a blog, sending out a quick link on your social channels, and then moving on. Kelsey Meyer offers 10 additional tactics to ensure you’re maximizing the range of your content.
In his in-depth breakdown for Content Marketing Institute, Arnie Kuenn of Vertical Measures explains how to expand your visibility through a mix of paid, owned, and earned media. As you’ll learn, a cohesive approach yields the best results.
Another way to get your content moving, as we suggested last week, is by exploring video marketing. This week LinkedIn officially unveiled native video for members, and on our official blog, Pete Davies explains how you can put this new tool to good use. The feature is only available for individuals at this time, but it’s a good opportunity to start building your thought leadership.
How are today’s companies faring when it comes to reaching and exceeding goals across various parameters? HubSpot plucked a few eye-catching statistics from its 2017 Demand Generation Benchmark Report and shares them in these slides.
SEO is, of course, a key component of getting your content in front of the right people. But what happens when your optimization recs aren’t put into action? iPullRank founder Michael King serves some tips to help you get over the implementation hump.
Data and technology are giving us far better insights into buyer behavior. Savvy B2B marketers can decipher the clues in order to pinpoint signals of interest and opportunities for influence, writes Peter Isaacson.
How can you generate quality leads and prove strong ROI on LinkedIn? This Masterclass walks you through the fundamentals, with practical tips and case studies.
Once people find your content, are they interacting with it? Molly Reynolds calls out seven issues that might be suppressing your engagement, while presenting some easy fixes for each.
Personalized search results are nothing new, but many marketers still aren’t optimizing for them. On the Marketo blog, Tom Demers elaborates on three crucial factors for ranking: thinking local, focusing on long-tail keywords, and prioritizing mobile.
Blogs are typically viewed as top-of-funnel content, but Wishpond has been able to drive profitable action with theirs, increasing conversions by 80 percent over the past year. In this SlideShare, they walk us through the steps that helped propel that success.