What’s Trending: The New (Augmented) Reality, and What It Means for Marketers

September 1, 2017

Girl Riding a Bike and Using Augmented Reality Headset

Augment (verb): To make something greater by adding to it.

Projections suggest augmented reality will have 1 billion users by 2020, and that the tech will drive an estimated $120 billion in revenue by then. AdAge recently dubbed AR “marketing’s trillion-dollar opportunity.” Can any of us afford to miss out?

If this frontier is not currently at the top of your mind, don’t worry -- that’s the case for most marketers. But it is a good time to start wrapping our heads around augmented reality, before AR glasses start wrapping around the heads of more and more users.

We kick off our weekly roundup of trending marketing content with a look at this technology, and how it could eventually augment your strategy.

What Marketers Were Reading and Sharing Most This Week:

1. Augmented Reality: Where Are We Now, and What Does it Mean for Marketers?

What kind of applications might AR have in the marketing realm? Brian Smith covers some ways in which companies are using the technology to bridge digital and in-store experiences. With these examples in mind, B2B marketers can ponder engagement opportunities in business environments.

2. AI Will Fundamentally Change How We Manage Content

It’s a bold assertion from Ron Miller, but he makes a compelling case by citing the potential impact of machine learning and automation in making sense of data that can inform enterprise content planning.

3. How to Determine if a Page is "Low Quality" in Google's Eyes

In his latest Whiteboard Friday session, Rand Fishkin dives into the criteria Google uses to assess quality, and offers suggestions on what to do with those pages that aren’t up to snuff.

4. The Keys to Building a Relationship Marketing Strategy

Every marketer should be focused on building strong connections and lasting relationships. This collection of quotes on the subject hammers home the importance of generating meaningful conversations:

5. How to Create Testimonial Videos

We wrote recently about how video marketing is on the rise, and Victor Blasco says one of the most powerful forms is a testimonial, for this reason: your customer does the talking. Learn how to get it right in another helpful how-to guide via Social Media Examiner.

6. Five Steps to Successful B2B Influencer Marketing

How can B2B brands tap into the power of influencers, which have been a mainstay in B2C for some time? Maz Nadjm walks you through the essentials.

7. How to Create a Mind-Blowing Influencer Program at B2B Events

Sticking with the topic of B2B influencer marketing, this SlideShare from Jifflenow presents some ideas for using the approach advantageously during events. Autumn conference season is upon us, and Content Marketing World is next week, so it’s a good time to contemplate your event marketing strategies.

8. The Future of Marketing Looks A Lot Like Wall Street

From programmatic media to AI assistants to MarTech, Trepoint CEO Bill Carmody sees a distinct parallel between the paths of marketing and Wall Street trading.

9. 3 SEO Experiments You Should Try This Year

Optimizing for search tends to be a rigid and formulaic process, but Adam Heitzman says we can all benefit from trying out new things like content pruning, UX optimization, and boosting internal linking.

10. The Psychology of Social Sharing

What are the cognitive factors that drive us to share social content, and why do certain things go viral? Michele Conigliaro breaks down the science in these slides (we recommend expanding to full-screen).

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