What’s Trending: Vivid and Vibrant Visual Content Marketing
November 10, 2017
You’ve composed an excellent blog post, full of helpful information. You gave it the perfect curiosity-piquing headline. You wrote quirky, compelling teaser copy to draw people in from search results and social media feeds.
So... how come no one is reading it?
The problem may be that the accompanying visuals aren’t catching their eyes. On crowded digital screens, a unique and compelling image can make all the difference when it comes to standing out.
This presents a challenge for content marketers. Most of us aren’t designers, and we often don’t have access to one. As a result, we can fall into the trap of using those same dull stock photos over and over again. Let’s be honest: that picture of a generic business professional-type tapping away on his laptop doesn’t scream “can’t-miss content.”
Marketers everywhere could use some fresh imagery, so we’re leading off our latest roundup of trending content around the Web with a collection of resources that can help liven up your visual content marketing.
What Marketers Were Reading and Sharing Most This Week:
Not only does this list, via Valerie Morris, include some great sources for images, but also for video and audio you can incorporate into your content.
Data tells us companies that are customer focused are 60 percent more profitable than those that aren’t. How can today’s marketing executives continue to align their organizations with this reality? Michael Brenner offers up some ideas, including interactive content, visual storytelling, and customer communities.
If you’re a fan of classic 8-bit Super Mario games, then you’ll jump for the theme of this modern SEO breakdown from Mike King. Also, there’s a ton of good information to help level up your efforts. But, Mario!
Struggling to find topical angles for your blog? Mark Traphagen is here to jumpstart your content creation engine with some tips for unearthing interesting new subjects.
B2B marketers everywhere should be rallying around these six tactics, as Ruth Stevens explains at Business 2 Community.
In his presentation at Dreamforce this week, TopRank Marketing CEO Lee Odden explored the converging worlds of content and influencer marketing. Catch the pertinent takeaways in these slides:
If you’re you’re not taking advantage of LinkedIn Matched Audiences, you may be missing out on a crucial retargeting opportunity. In this post, Neil Patel walks you through why the feature is so powerful and how to use it.
Why has Spotify vaulted to such huge success in the streaming music business? Because they built their offering around Big Data, and used it to deliver an acutely tailored experience for the user. Bach Mai covers some important lessons we can all learn and apply from the Spotify model.
shares findings from an expansive surveyWhat do SEO experts point to as the best types of content for building a robust link profile? Aleh Barysevich.
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