What’s Trending: Vivid and Vibrant Visual Content Marketing

November 10, 2017

Close Up of Water Droplets on Purple Leaf

You’ve composed an excellent blog post, full of helpful information. You gave it the perfect curiosity-piquing headline. You wrote quirky, compelling teaser copy to draw people in from search results and social media feeds.

So... how come no one is reading it?

The problem may be that the accompanying visuals aren’t catching their eyes. On crowded digital screens, a unique and compelling image can make all the difference when it comes to standing out.

This presents a challenge for content marketers. Most of us aren’t designers, and we often don’t have access to one. As a result, we can fall into the trap of using those same dull stock photos over and over again. Let’s be honest: that picture of a generic business professional-type tapping away on his laptop doesn’t scream “can’t-miss content.”

Marketers everywhere could use some fresh imagery, so we’re leading off our latest roundup of trending content around the Web with a collection of resources that can help liven up your visual content marketing.

What Marketers Were Reading and Sharing Most This Week:

1. 13 Stock Video, Stock Image, and Stock Audio Resources for Creators and Marketers

Not only does this list, via Valerie Morris, include some great sources for images, but also for video and audio you can incorporate into your content.

2. Major CMO Priority for 2017 is Audience-Centricity

Data tells us companies that are customer focused are 60 percent more profitable than those that aren’t. How can today’s marketing executives continue to align their organizations with this reality? Michael Brenner offers up some ideas, including interactive content, visual storytelling, and customer communities.

3. 20 LinkedIn Profile Tips That Will Help You Stand Out From The Crowd

These tips are mostly aimed toward job seekers, but the guidance from Charles Ebert is helpful for anyone looking to strengthen their personal brand and engage people on the LinkedIn platform.

4. Modern SEO Players Guide

If you’re a fan of classic 8-bit Super Mario games, then you’ll jump for the theme of this modern SEO breakdown from Mike King. Also, there’s a ton of good information to help level up your efforts. But, Mario!

5. How to Generate a Year’s Worth of Blog Post Ideas

Struggling to find topical angles for your blog? Mark Traphagen is here to jumpstart your content creation engine with some tips for unearthing interesting new subjects.

6. Six Powerful B2B Marketing Tactics You May Be Missing

B2B marketers everywhere should be rallying around these six tactics, as Ruth Stevens explains at Business 2 Community. 

7. The Confluence Equation: Where B2B Content and Influencer Marketing Meet

In his presentation at Dreamforce this week, TopRank Marketing CEO Lee Odden explored the converging worlds of content and influencer marketing. Catch the pertinent takeaways in these slides:

8. Matched Audiences: LinkedIn’s Newest Secret Advertising Weapon You’re Not Using

If you’re you’re not taking advantage of LinkedIn Matched Audiences, you may be missing out on a crucial retargeting opportunity. In this post, Neil Patel walks you through why the feature is so powerful and how to use it.

9. Spotify: What Brilliant Lessons a B2B Marketer Can Use and Learn

Why has Spotify vaulted to such huge success in the streaming music business? Because they built their offering around Big Data, and used it to deliver an acutely tailored experience for the user. Bach Mai covers some important lessons we can all learn and apply from the Spotify model.

10. 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

 shares findings from an expansive surveyWhat do SEO experts point to as the best types of content for building a robust link profile? Aleh Barysevich.

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