What’s Trending: Storytelling, Marketing and Superheroes

November 16, 2018

storytelling in marketing

A true multimedia legend left us this week. Stan Lee was more than just the public face of Marvel comics. As a writer, he helped create the heroes that crowd the multiplex today. As an editor, he helped promote new and diverse voices, proving that comic books could be more than kids stuff. We can learn much from Stan Lee about putting the storytelling in marketing.

Stan’s heroes were compelling because they were human. They weren’t stuffy gods or inscrutable aliens — they had emotions and made mistakes. They had messy personal lives to balance out their crime-fighting alter egos. Stan told their stories with humor, warmth, and empathy. Then he would address his fans directly in the letters section of each book.

In short, Stan Lee pioneered the principles that should guide marketers to this day. Storytelling, transparency, authenticity: Stan had them all in abundance. Marketers would do well to follow in his footsteps. They may not lead you to making billions at the box office, of course. But if you focus on telling amazing stories through a distinctly human lens, if you show your audience the people behind the brand, you’re sure to see truly spectacular results.

This week’s roundup can help develop your content marketing superpowers. Read on for incredible, uncanny, amazing content.

Storytelling In Marketing: What Marketers Were Reading and Sharing Most This Week

1. Building the Best B2B Marketing Technology Stack

The martech landscape gets bigger and more complex every year. Integrate Inc. Director of Marketing Triniti Burton makes sense of the madness with this easy-to-read but thorough guide.

2. 10 B2B Content Marketing Pitfalls and How to Avoid Them

Is your content underperforming? You may have fallen into one of these 10 traps. Tim Asimos from circle S studio can help you get back on the straight and narrow.

3. What Is Privacy Forward and Why Does It Matter to Marketers?

Hawthorne’s John Francis digs into the tricky issues of data collection, consumer trust, and marketer transparency in this thought-provoking read.

4. 2018 LinkedIn Groups Changes - Worth It for B2B Marketers?

LinkedIn is revitalizing Groups as a destination for professionals to meet and share ideas. Should marketers jump into the mix? Chelsea Campbell, Strategist at Pace Communications, investigates the potential.

5. How to Engage and Delight with Video Content

Great video content is a surefire way to catch your audience’s attention. New Breed’s Amanda Nielsen and Guido Bartolacci share their video content secrets in this HubSpot Academy live recording.

6. The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond

Marketing prediction season is upon us. Who better to kick it off than Michael Brenner? From AI to voice search, AR to microinfluencers, Michael has you covered for the year to come.

7. How to Tailor a Content Marketing Strategy by Company Size

Whether your organization is tall, grande, or venti, Contently Associate Editor Emily Gaudette has a content marketing strategy tailor-made just for you.

8. 3 Easy Ways Content Marketers Can Provide Instant Value to Sales Teams

B2B Marketing Consultant Pam Didner applies her expertise to the age-old problem of sales and marketing alignment in this article from Content Marketing Institute.

9. How to Build a Content Dashboard that Proves Your ROI

Boost your content strategy with this nuts-and-bolts guide from Ceralytics Chief Strategist Brandon Andersen, which includes a handy Google Analytics template.

10. How LinkedIn Is Humanizing the B2B Brand Marketing Strategy

LinkedIn Senior Global Brand Manager Keith Browning shares how he has helped evolve LinkedIn’s brand for a B2B audience in this presentation from Online Marketing Dublin.

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