What's Trending: Better Visual Content Marketing By Design
January 26, 2018
Designers have always been integral parts of the marketing department. Today, they are more vital than ever. As visual content marketing continues to emerge as a pivotal factor for driving engagement, companies are continually seeking out new ways to capture eyeballs with striking imagery and video.
According to the 2018 B2B Content Marketing Benchmarks, Budgets, and Trends report via Content Marketing Institute and MarketingProfs, three of the top six content types being prioritized by B2B marketers are visual in nature (pre-produced videos, infographics, illustrations/photos).
It’s no wonder marketers everywhere are heightening focus on this area. But as we all know, creating original, high-quality visual assets is time-consuming work. In many organizations, design teams are already stretched thin as they try to keep up with everything thrown their way.
In this environment, it is helpful for content marketers everywhere to start thinking like designers. Pros who lack the specific training and background won’t be able to match the skill and vision of an actual graphic guru, but adopting this mentality can illuminate new perspectives for those of us who are accustomed to thinking strictly in terms of words, algorithms, or analytics.
To help you think more like a designer, here’s the top trending marketing content from the past week, with a heavy emphasis on getting visual.
What Marketers Were Reading and Sharing Most This Week:
From better recall to more shares to superior engagement, the advantages of compelling visual content are clear to see. This aggregation of supporting stats from Brad Smith further substantiates the upside.
Being a designer isn’t just about creating cool-looking stuff. It is a distinct way of thinking and solving problems, as Allison Leeds Bucchere writes at HubSpot. She explains how any company can incorporate design thinking to overcome prevalent hurdles.
Shutterstock recently published a rundown of the new year’s trendiest visual themes, such as Fantasy, New Minimalism, and Space. Fittingly, the page is sleekly designed and enjoyable to scroll.
This SlideShare from Vertical Measures may not break new ground for a lot of our readers, but it offers a great overview and practical breakdown of what it takes to create an effective and modernized content engine:
For non-designers who want to try their hands at creating visual content, there are a number of user-friendly graphic and video creation tools worth trying on this list put together by Buffer.
By combining blog posts and content upgrades, you can greatly increase the number of warm leads infusing your pipeline, writes Sandra Clayton.
Sticking with the subject of lead gen, VisumCX CEO Carlos Hidalgo suggests that fostering two-way interactions is key to driving demand. Review his new webinar and catch up on his thoughtful insights in the slides below:
In addition to thinking like designers, we can all benefit from staying on top of SEO trends and changes. Patrick Stox forecasts the horizon for the technical side.
At Content Marketing Institute, Marcia Riefer Johnston examines the gradual shift of Intel’s digital magazine iQ from a marketing mindset to a publishing one, and shares the salient takeaways.
When it comes to getting maximum mileage out of your most valuable content, repurposing is the name of the game. Draw inspiration from these suggestions served up by wave.video: