What’s Trending: Bring It On, 2018

January 5, 2018

Binoculars Representing Future Outlook

The new year is still only a few days old, which means two things:

First, people everywhere are still accidentally writing and typing 2017 on every dated document or form. (I’ll likely be doing this until February or March, to be honest.) And secondly, the marketing blog universe is bursting with forward-looking content designed to help us all plan strategically and proactively for 2018. 

For our first “What’s Trending” entry of the year, we have rounded up some of these posts that are resonating most in the marketing community. Topics covered include social media predictions, SEO necessities, the changing world of B2B, sharpening your writing approach, and more.

So read on, soak up the helpful wisdom, and let’s get to work crushing it in 2017.

Er… 2018! Dang it.

What Marketers Were Reading and Sharing Most This Week:

1. 17+ Social Media Marketing Predictions for 2018 from the Pros

What does the coming year hold for social media marketing? Numerous experts from the field weigh in with their thoughts in this collection aggregated by Lisa D. Jenkins.

2. How to Rank in 2018: The SEO Checklist

Few people are able to break down the ever-changing intricacies of SEO as well as Rand Fishkin of Moz. His final Whiteboard Friday session of 2017 covered a whole bunch of ranking practices that will be vital for marketers to know going forward.

3. 3 Aha Moments to Improve Your Content Marketing in 2018

In her guide to revitalizing your content strategy, Michelle Linn covers three key initiatives that may prove revelatory, with validation from data and respected thought leaders. 

4. What to Watch for in 2018: Mobile SEO Predictions

How will the search landscape change as mobile continues to grow its imprint? Cindy Krum goes in-depth with her comprehensive overview at Search Engine Land.

5. The 12 Best Productivity Books of 2017

If you’re setting your sights on a more productive and efficient year in 2018, Evernote’s rundown of last year’s best texts on the subject should prove useful.

6. 7 Ways for Thoughtful Writers to Wow Their Editors, Clients, and Bosses

“Writing is solitary work, but professional writers know publishing is collaborative.” Stefanie Flaxman offers some excellent pointers for an improved drafting approach that clients and peers are sure to appreciate.

7. Three Things B2B Marketers Should Know About Data in 2018

While they can be hugely valuable resources for today’s marketers, abundant data can also cause confusion and frustration. Over at eMarketer, Jillian Ryan’s write-up distills three critical directives for getting the most out of your B2B customer research this year.

8. Where is B2B Marketing Headed? 7 Predictions for 2018

Marketing tech consolidation, entrenchment of predictive analytics, and AI practicality are among the trends that Ruth Stevens foresees as 2018’s most influential in B2B marketing.

9. 2017: The Year in B2B Marketing Innovation

Meanwhile, DemandBase CEO Peter Isaacson takes a look back at what he sees as the most pivotal B2B marketing frontier of 2017: account-based marketing, and its strategic integration with technology.

10. Our Top 10 Influencer Marketing Posts of 2017 Plus Thoughts on 2018

Working collaboratively with B2B influencers is an emerging priority for marketers everywhere. If you want to brush up, check out this list of TopRank Marketing Blog’s most popular 2017 posts on the topic, via Lee Odden.

Throughout 2018, we’ll continue to bring you the most pertinent marketing content and insights from all corners. You can catch all of it by subscribing to the LinkedIn Marketing Solutions blog.