What’s Trending: Face Your Content Marketing Fears

October 26, 2018

Watching a scary movie

The horror genre is having a renaissance right now, raking in hundreds of millions at the multiplex and dominating streaming services. As we get closer to Halloween, it’s a good time to ask: Why do we like to be scared?

One reason is that horror takes our deepest fears — fear of death, fear of loss, fear of the unknown — and gives them a concrete form. A form that can be faced, fought and defeated (until the inevitable sequel). Watching the struggle onscreen can help us feel better equipped to take on our fears in real life.

There are plenty of nebulous fears haunting marketers right now: fear of AI taking over, of social media algorithms, of content left to rot unseen by a target audience. There aren’t any slasher movies about content marketing (yet), so let’s face these fears the old fashioned way: by learning and steadily improving in our craft.

This week’s roundup features a wealth of advice to help you overcome your marketing fears. Read on to learn how to create better long-form content, document your content marketing strategy, adjust to AI in marketing, and more.

What Marketers Were Reading and Sharing Most This Week

1. Amazing Results with Long-Form Content: 5 Simple Tips

Content strategist Chintan Zalani shares how to create content that has value beyond sheer word count. Zalani provides practical tips for planning and executing long-form content that gets results.

2. How Artificial Intelligence Is Changing Marketing

Just how intelligent is artificial intelligence right now? What skills should marketers develop to stay gainfully employed, and how long do we have to do it? Social Media Examiner’s Michael Stelzner examines the issue.

3. 5 Powerful Tips to Help You Win Position 0 on Google

What’s better than the top of the SERP? The snippets and answer boxes that Google now places above all the organic results. SEO expert Itamar Blauer explains how to increase your chances of getting the top spot.

4. “The Robin Hood of Algorithms”: Why LinkedIn’s New Feed Could Be a Game Changer for Marketers

LinkedIn is adjusting its algorithm to help more people get better engagement on their content. HubSpot’s Amanda Zantal-Wiener shares the details and what the changes mean for marketers.

5. Implementing Full-Scale Cross-Channel Attribution for Enterprise Companies

Proper attribution is crucial for proving the value of our marketing, but most marketers still struggle to measure it accurately. Amy Bishop, Owner & Digital Marketing Consultant at Cultivative, explains how even large companies can get a clearer picture of their marketing’s effectiveness.

6. How to Turn Vanilla Writing into Chocolate Chip Cookie Dough Ice Cream

This in-depth editing tutorial from Level Up Your Writing’s Kelly Exeter is guaranteed to make your content more effective — although her metaphor might leave you craving dessert.

7. How to Make Your Content Powerful in the Eyes of Searchers (and Google)

Learn how to create moving content — with SEO baked-in — with this tutorial from Express Writers CEO Julia McCoy.

8. How LinkedIn Showcase Pages Fit into Your Digital Marketing Strategy

Ignite Visibility’s Morgan Dixon explains how to engage your most relevant audiences with LinkedIn Showcase Pages, including best practices and helpful examples.

9. Enterprise B2B Influencer Marketing Interview: Angela Lipscomb, SAS

SAS Influencer Relations Manager Angela Lipscomb shares her expertise on bringing influencer marketing to the B2B sphere in this enlightening interview with TopRank Marketing CEO Lee Odden.

10. A Step-By-Step Guide to Develop a Content Marketing Strategy that Converts

We all know a documented strategy greatly increases your odds of sustainable content marketing success. In this deep dive, consultant Mary Cole covers the entire process of creating one, from research to optimization and beyond.

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