What’s Trending: Don’t Be Fooled

April 1, 2019

Don't Be Fooled

April Fool’s Day has shifted meaning in the past few years, hasn’t it? It used to be time for family pranksters and office cut-ups to pull one over on each other. Now it’s the one time of the year when people are encouraged to think critically about what they read on the internet.

If you’re reading this on the first of April, rest assured you won’t find any pranks here. Instead, we’ve gathered resources to help you avoid being fooled in your marketing day-to-day. Don’t be taken in by old-school SEO tactics. Take an analytical look at your B2B marketing attribution strategies. Don’t fall for the trap of creating impersonal or boring B2B content.

And no, Netflix is not rebooting Back to the Future with Jim Carrey.

What Marketers Were Reading and Sharing Most This Week:

1. How the Whole Business Wins with Successful Marketing Attribution

Accurate attribution is crucial for proving the ROI of your marketing efforts. Marketo’s Jordan Con gives a valuable primer on moving beyond single-touch attribution in this article.

2.  Optimizing for Searcher Intent Explained in 7 Visuals

SparkToro’s Rand Fishkin explains how Google’s algorithm has shifted away from ranking factors like keyword use and page links, and how marketers should change their approach to earn attention.

3. Get to Your Audience’s Core: Know Their Content Intent

Learn the difference between informational and transactional intent, and how to craft content for both, with this post from LinkedIn’s own Daniel Hochuli.

4. 3 Ways Marketing Automation Can Mess Up Perfectly Good Copy (and How to Fix Them)

Automation is a great way to personalize your content at scale… until it goes wrong. These tips from Nick Usborne can help keep you in the good.

5. 9 Fantastic LinkedIn Ad Examples (And Why they Work)

Get inspired to level up your LinkedIn ads with concrete examples and helpful tips from HubSpot’s Caroline Forsey.

6. Why People Are Essential to B2B Marketing Success

TechTarget CMO John Steinert explains how to hire and train a marketing team that’s equipped for B2B success in this article for MarTech Today.

7. These Brands Are Humanizing B2B

We frequently see posts about how B2B marketers should learn from B2C brands. This post from Lauren McMenemy corrects the imbalance, highlighting great B2B work worth emulating.

8. 10 Metrics to Track When Analyzing Your Social Media Marketing

This is a quintessential Social Media Examiner deep dive, featuring plenty of visuals and examples to make it as actionable as possible. Ashley Ward from Madhouse Matters brings the knowledge.

9. Attribution Analysis: How Marketers Can Stay on the Cutting Edge & Prove Impact

Get the key takeaways from Christopher Penn’s Social Media Marketing World presentation in this roundup from TopRank Marketing’s Ashley Zeckman.

10. How to Create a Thought Reversal Video

Learn how to create content that challenges conventional wisdom and establishes thought leadership with these tips from Sold with Video’s Brandon Lucero.

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