What’s Trending: And the Award Goes to…

October 7, 2019

Fall is in the air, and you know what that means: It’s time for prestige movie season. After a summer of superheroes and exploding cars, it can be nice to settle in and watch a few future award-winners. Action movies and sci-fi epics have their place, of course, but there’s something satisfying about a down-to-earth movie with top-notch acting and writing.

Marketers don’t have to feel left out of awards-season campaigning, either. Submit your nomination for the Best of LinkedIn Pages 2019 awards now! But don’t feel like you have to take a full-page ad out in Variety to win.

Take your content to award-winning new heights with this week’s roundup, featuring tips on content analysis, SEO optimization, ABM and more.

What Marketers Were Reading and Sharing Most This Week:

1. Competitor Content Analysis: Here’s What You Can Learn

Finding and filling content gaps is a crucial part of SEO for content marketing. Andrew Dennis shares his tips on auditing competitor content to find new opportunities.

2. The Top Three Strategies for Elevating Your Content Marketing in 2020

It’s time to kick off 2020 prediction season! Shama Hyder’s worthy first entry focuses on voice search, brand transparency, and automated personalization.

3.  How to Develop Your Own Content Marketing Roadmap

Still struggling to make your content marketing more strategic? This comprehensive guide from Michael Brenner is just what you need.

4. Ty Heath on Optimizing ABM & Social Sales with LinkedIn

LinkedIn’s own Ty Heath, Global Lead of the B2B Institute, gives marketers valuable insight into our platform’s best marketing practices in this interview with TopRank Marketing CEO Lee Odden.

5. How to Use Google Search Console to Increase Traffic to Your Site

This tactical post from Nico Prins is a step-by-step guide to identifying and classifying keyword targets for your existing content. 

6. 3 Tips to Catapult Your B2B Content and News Past the Noise

Borrow from the public relations playbook to promote your content with these quick, wide-ranging tips from Mary C. Buhay.

7. B2B SEO Isn’t Dead, and It’s Quite Close to Content Marketing

Step up your SEO strategy with these tips from Tom Salvat, including advice on keyword selection, measurement, and optimization.

8. LinkedIn Retargeting Strategies: B2B Advertising for the Win

Retargeting is a crucial component of modern advertising. Keep your brand top-of-mind throughout the customer journey with this advice from Lauren Crain.

9. Why Do B2B Content Marketing Strategies Fail?

Hinge Marketing’s Elizabeth Harr explores the reasons your content might not be performing, and how you can help it find an audience. Some tips are familiar (stay relevant, write strategically), but even advanced content creators will learn a thing or two.

10. 3 Ways Marketers B2B Marketers Can Support Their Sales Team on LinkedIn

When marketing and sales are aligned, they become a force greater than the sum of its parts. This quick video from Bernie Borges can get you started.

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