Whether you’ve been in marketing for decades or you just started last week, you’re learning on the job.
That is the nature of our profession. It’s what makes our careers so challenging, so exciting, so invigorating. Every day there is something new to learn about, be it an unfamiliar tactic, an emerging technology, or a classic staple being transformed in the digital era.
Last week, thousands of marketers poured into Cleveland and Boston for Content Marketing World and Inbound, with one core focus: learning from other experts and inspirational figures in their field. The same will happen at many other B2B marketing conferences in the coming year.
Here at LinkedIn Marketing Solutions, we were excited last Wednesday to announce the launch of our new LinkedIn Learning course, The Sophisticated Marketer’s Guide to LinkedIn. (By the way, did you know you can tap into an entire library of other LinkedIn Learning resources?)
With back-to-school frenzy in full swing here as we saunter into mid-September, let’s see what other lessons we can take away from some of the latest top trending content on the web for marketers.
What Marketers Were Reading and Sharing Most This Week:
1. What Google Trends Teaches Us About When to Trust Data
“It is really easy for people to trust data. Perhaps too easy.” To illustrate his point, Chris Lewis of Fractl points to a few examples via Google Trends, emphasizing the importance of context, transparency, and sample sizes.
2. How to Develop a Content Strategy: Start With These 3 Questions
Even with something so fundamental as content strategy, it’s never a bad idea to brush up on the basics. This guide via Jodi Harris of Content Marketing Institute covers them all and then some.
3. Your Step-by-Step Guide to Content Marketing Keyword Research
Of course, you’ll want to ensure you are building this refined strategy around the right keywords and search queries. Ronita Mohan serves up a wealth of digestible information and guidance here.
4. 5 B2B Brands Delivering Great Customer Experiences
These five companies are teaching by example with their delivery of experiential content that drives results. TopRank Marketing’s Lane Ellis explains what made these programs excel.
5. 11 Sales Metrics Every B2B Organization Should Be Tracking
Leaving vanity metrics in the dust, HubSpot’s Lestraundra Alfred outlines 11 measurements that actually tell you something meaningful about business impact.
6. How Empathetic Content Took Cleveland Clinic from Zero to 60 Million Sessions in 6 Years
There’s nothing like a great case study for practical education. Michael Brenner details the strategy used by Amanda Todorovich and her team at Cleveland Clinic to create a magnetic content destination.
7. 5 Considerations For Choosing a Social Media Management App For Your Business
There are many social media management platforms to choose from. Andi Lucas shares a few key things to consider if you’re weighing options.
8. Budget Leaks: Common Content Marketing Problem Spots and How to Solve Them Quickly
Sometimes the most important thing you can learn as a marketer is what’s wrong. To that end, Jessica Mehring helps diagnose common issues like low email open rates and sputtering conversions, offering tips to get them fixed.
9. B2B Content Ideas to Generate Links & Industry Influence
Writing outside of your product area is an essential practice for SEO, according to specialist Stephen Watts. He provides some ideas to get your creative juices flowing.
In this Whiteboard Friday session at Moz, Britney Muller walks us through an optimized process for squeezing every bit of juice from your top-performing content.
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