What’s Trending: Make the Most Out of Mistakes

September 23, 2019

“That’s why pencils have erasers!”

We’ve all heard this cliché in reference to making mistakes. The problem is that it’s not very practical. Writing with a pencil is in fact one of the very few instances where you can actually reverse a mistake and act like it never happened. 

Mistakes are valuable precisely because we can’t erase them. When we own our missteps and treat them as learning opportunities, we benefit from them. Not only that, but we can share these experiences and help others avoid them. 

Failure is inherent to progress and innovation. If you’re not ever making mistakes in your marketing strategy, you’re likely playing it too safe. Having said that, it is of course wise to proactively steer clear of negative outcomes to the extent we are able. This week’s roundup of trending content for marketers will help in this regard, with a wealth of useful guidance on social media, branding, link-building, and more.

Read on and you’ll learn what to do, and (more importantly) what not to do.

What Marketers Were Reading and Sharing Most This Week:

1. 6 Content Marketing Mistakes You're Still Making (and How to Avoid Them)

Not creating reusable content. Failing to account for the entire sales funnel. Eschewing user-generated content. These are common enough mistakes in today’s content strategies, but the good news is that they’re correctable. Albizu Garcia shows you how. 

2. 5 B2B Content Marketing Mistakes and How To Fix Them

There’s not much direct overlap with the list above and this (more B2B-centric) one via Christa Tuttle, so it’s worth heeding the advice in both to steer your content clear of roadblocks.  

3. 4 LinkedIn Advertising Mistakes and How to Avoid Them

At Social Media Examiner, Justin Kerby calls out four oversights that can prevent your LinkedIn ad campaigns from reaching their full potential. 

4. 10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research]

“In this study, we’re sharing the most frequent SEO issues that cause publishers to lose an average of 79% of their advertising revenue.” That figure alone should explain why this data-driven breakdown from the experts at SEMrush is worthy of your attention.

5. 10 Link Building Lies You Must Ignore

Another SEO mistake would be lending credence to these pervasive link-building myths, according to David Farkas on the Moz Blog.

6. 5 Top B2B Brands Maximizing LinkedIn Engagement

Of course, we can always learn from folks who are getting it right in addition to those who have erred. To that end, TopRank Marketing’s Lane Ellis profiles five brands driving exemplary engagement on LinkedIn.

7. Creative + Logic = Most Helpful Content Experiences

High-caliber B2B marketing tends to find the perfect intersection between art and science (aka right-brain, left-brain). It makes a strong business case, and connects it with human emotion. At Content Marketing Institute, Dennis Shiao helps you find the sweet spot. 

8. Content Marketing Trends in 2020 You Should Know About

Drawing lessons from the recent Content Marketing World conference, Ezoic’s Allen Longstreet looks ahead to forecast strategies and tactics that will take center stage next year. (We appreciate the love for our “Live with Marketers” webinar series!) If you’d rather watch/listen than read, check out this companion video via Whitney Wright:

9. Content Hurdles Frustrate B2B Marketers: Study

Where are fellow content marketing practitioners hitting snags? MediaPost’s Ray Schultz shares findings from a new study by Uberflip and Heinz Marketing. 

10. Social Media: The Secret Formula to Writing Brand Content (& A Valuable Checklist)

From helpful writing tools to nailing down tone and voice, Diana Nadim provides plenty of guidance on refining your brand’s output on social media. Her checklist at the end may prove handy. 

Keep learning from your peers by subscribing to the LinkedIn Marketing Solutions blog.