What’s Trending: Keep Up Your Resolve

January 20, 2020

Your Marketing New Year's Resolutions

Looking for some peace and quiet this week? Head down to your local gym. There was likely a massive influx of new members for the first couple of weeks, but by now the flood has slowed to a trickle.

If you were one of those hopeful new recruits, don’t feel bad: It’s estimated that 80% of all New Year’s resolutions fail by February.

How can we keep our marketing resolutions in the successful 20%? It takes more than willpower alone. It’s a team effort: Challenge yourself and your colleagues to keep learning, keep improving, and keep each other inspired for the rest of the year and beyond.

This week’s roundup has plenty of resources to keep your resolution momentum going. Read on for tips on content marketing strategy, video marketing, content auditing, and more.

What Marketers Were Reading and Sharing Most This Week:

1. How Does Video Help SEO?

While Google can’t crawl video for keywords (yet), strategic video marketing can still boost your on-page SEO. Ann Smarty explains how.

2. The Three Pillars Behind Every Successful Content Strategy

Struggling to update your content strategy for 2020? This refreshingly simple framework from Bart Frischknecht can bring much-needed focus.

3. How to Use Employees’ Ideas to Drive Business Growth

In addition to being powerful brand advocates, employees can provide insight and inspiration for your marketing efforts. Michael Brenner explains how to explore the untapped potential.

4. 5 Old Habits B2B Marketers Should Leave Behind in the 2010s

Creating content without a strategy is so 2015. Refresh your content for a new decade with these tips from Nick Nelson.

5. The Underrated Power of LinkedIn Content Creation

Keep your videos short and your text posts long: Aimee Tariq shares her best practices for making sure your content gets engagement on LinkedIn.

6. Four Tips to Maximize Content Creation for Personalization

Personalization at scale can be a challenge, but the reward is worth the effort. These tips from Mukund Ramachandran can help you get started. 

7. A Simple-to-Do Content Audit with Six Questions

Clean up your content library for better SEO and more effective strategizing with this simple framework from Aaron Agius.

8. 7 Ways You Can Rock Your Content Marketing Campaign Like a Pro

Use the AIDA (Attention, Interest, Desire, Action) model to boost your content marketing strategy. Prince Kapoor brings practical insight.

9. 4 Megatrends that B2B Brands Can No Longer Afford to Ignore

Have you heard about “flux commerce” and “purposeful profit?” Let Shama Hyder guide you through the biggest trends that will shape B2B this decade.

10. Zero to One Hundred: How to Jump-Start Your Content Marketing Strategy

Even the most gung-ho-motivated content marketer can run out of gas. If you’re feeling stuck or stalled, let Mike Speer’s three-step plan get you moving again.

If your resolution is to expand your reach and improve your targeting, consider advertising on LinkedIn. Visit LinkedIn Campaign Manager today