LinkedIn Marketing can play an important role for B2B startups looking to scale. But what are the learnings and strategies fueling their growth? We’re excited to help answer this question with our new Growth Series: an inside look at startup marketers’ approach to successful growth. As your team builds your own marketing strategy, perhaps the perspectives shared...

As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global Head Jann Martin Schwarz interviewed Sumit Virmani, CMO of Infosys. Sumit has been a marketer at Infosys for sixteen years and its CMO for the last four. As a global leader in IT consulting and digital transformation and advisor to thousands of...

If there’s been a more challenging time to be in advertising and marketing, I can’t recall it. As ever, we all have our own business goals, strategies, and campaigns to focus on. But with so much happening around us in the world, we need to avoid getting trapped by tunnel vision. Brand safety weighs more heavily than ever, making it essential to be thoughtful...