• Wednesday Wins: Pepperdine Business School Drives Powerful Results with InMail and Lead Gen Forms

    July 17, 2019

    Founded on the core values of integrity, stewardship, courage, and compassion, Pepperdine Graziadio Business School has been developing values-centered leaders who advance responsible business practice since 1969. Challenge Pepperdine Graziadio Business School planned to use a new merit scholarship opportunity in the market to attract new students but needed an...

  • Introducing LinkedIn Video Ad Creation Through Scope by 4C

    July 16, 2019

    Editor's Note: This guest post is authored by Aaron Goldman, CMO, 4C  The average American adult spends a staggering amount of time watching video: almost 6 hours per day. Following this consumer trend, marketers are increasingly turning to video as the format of choice to engage their audiences across channels through sight, sound, and motion. To see how...

  • Marketing To-Do List

    What’s Trending: Tackle Your To-Do List

    July 15, 2019

    Summer is a great time to travel. Whether it’s visiting family, checking out tourist spots, or just spending a week at the beach, there’s nothing quite like a summer vacation. Of course, once the vacation is over, you’re back at home. And if you’re like me, it’s a place full of half-finished home improvement projects. There just never seems to be time to finish...

  • Uncertainty in Marketing

    How to Deal with Uncertainty in Your Marketing Approach ...

    July 14, 2019

    Editor's Note: This guest post was contributed by Greg Mischio, the Owner and Strategic Director of Winbound, a manufacturing...

  • The Insight Track with Shane Barker: Inspiring Examples of ...

    July 12, 2019

    Trends come and go. Forward-looking marketers want to identify the tactics and approaches that are here to stay.  Strategist and...

  • Linkedin Campaign Manager

    Introducing a More Powerful Campaign Manager

    July 11, 2019

    You’ve shared with us that one of your biggest marketing challenges is ensuring your campaigns can meet increasingly complex business...