• LinkedIn Events Announcement

    What’s New with LinkedIn Pages

    May 12, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites so far in 2020. As businesses around the world adjust to the “new abnormal,” we understand that one of the biggest adjustments you’ve had to make is in the way that you bring your professional community together. We’re here to help and have created the resources and organic...

  • 7 Great B2B Campaigns

    Get Inspired by 7 of Our Favorite B2B Campaigns from 2019

    January 6, 2020

    Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. This post was the first in an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicked off the year by examining marketing's recent past to see the way forward in 2020 and beyond. Read the next post in the series. Creativity. Impact....

  • LinkedIn Introduces Conversation Ads

    Engage Your Prospects in More Personal Ways with Conversation Ads

    March 17, 2020

    Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. Today, more than 2.5 billion people (35%) in the world use mobile messaging apps, and that number is expected to grow to nearly 40% by 2023. Not only are people using these apps, but they’re being used more than three hours a day. On LinkedIn, we are also seeing a...

  • 5 Important Social Media Trends

    The 5 Most Important Social Media Trends in 2020

    January 28, 2020

    Editor's Note: This special encore post, which was contributed by Sarah Dawley, Senior Copywriter at Hootsuite, was one of readers'...

  • Woman working at her desk alone

    Account-Based Marketing Stats Every Strategist Should Know

    July 2, 2020

    A wise person once observed that, generally speaking, whatever comes easy doesn't last, and whatever lasts doesn’t come easy....

  • Illustration: Woman in front of computer screen

    How Marketing Budgets and Strategies Are Being Impacted by ...

    July 1, 2020

    For marketers, few things are more valuable than context. Understanding how your brand fits into the specific context of your audience...