With more than half a billion members, LinkedIn is the largest and most powerful professional community on the planet. So when you see your LinkedIn Page organic posts getting positive engagement, you should think about sharing your message to a new audience— taking your content, sales strategy and talent acquisition to a whole new level. As CMO of Hootsuite, I...

It’s marketing conference season again, and you know what that means: Hundreds of experts are sharing their best and most effective practices from stages across the country. Even if you can’t attend, you can still get the key takeaways from marketing blogs and social media. This deluge of inspiration and insight has its downside, though. It’s easy to get caught...

“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.” — Henry David Thoreau You’ve already completed your LinkedIn Page, taking all the recommended steps to fill out the details and properly reflect your brand. But, you aren’t seeing the desired growth in followers. Well, I’ve got...