• Man working alone at desk on a computer, sitting in front of whiteboard

    3 Data Marketing Industry Trends That You Haven’t Heard About Yet

    April 9, 2021

    Editor’s note: This guest post was contributed by Justin Gray, CEO of LeadMD. Every year there’s a deluge of predictions articles and blogs on what to expect in the new year. Well intentioned as they may be, the problem is they become utterly forgettable. Why? Because no one ever wants to be wrong, so often what’s provided is vague, repetitive, or obvious (i.e.,...

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    How to Create Effective Content Marketing Briefs

    April 8, 2021

    Outsourcing content creation is a practice that’s grown more common in our modern business environment. The factors driving this trend are many: economic instability, agility-focused strategies, and the rise of a “gig economy” among them. In the 2021 B2B Content Marketing Benchmarks, Budgets, and Trends report from CMI and MarketingProfs found that about half of...

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    AvePoint’s Global LinkedIn Campaigns Drive Unprecedented Conversion Rates

    April 7, 2021

    Data management solutions company AvePoint provides the only full suite of SaaS solutions to migrate, manage and protect data in Microsoft 365. Recently, the company sought to ramp up its marketing on a global scale, specifically surrounding its #ShiftHappens conference, in its second year – now a virtual event due to the coronavirus pandemic. Challenge The...

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    Ad Targeting on LinkedIn Made Easy With 5 Helpful Tips

    April 6, 2021

    Picture it: you’ve crafted the greatest ad campaign of your career. It’s well thought out, interesting, engaging, direct, and to the...

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    What Financial Services Marketers Need to Know About...

    April 5, 2021

    It’s estimated that digital ad spending on financial services in the United States alone grew to almost $20 billion dollars last year....

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    How to Set up Your First Campaign on LinkedIn in 5 Steps

    April 4, 2021

    The first step is often the hardest. New undertakings can feel complicated and intimidating before one dives in and gets a feel. At...