The buyer’s journey has changed. It is no longer a linear process of awareness, consideration, preference and conversion, rather it is often a random stroll through the internet which is largely self-served. As a marketer in this environment, you need to embracing new trends to getting an edge in a competitive landscape. As we get closer to a new year, LinkedIn Marketing Solutions wanted to find out what trends will impact the market next year and what marketing practices you should scrap from your marketing plans.

We turned to marketing experts and innovators across APAC to give their view on the trends that will shape 2016. These are the people that are pushing the boundaries, shaking up the industry and driving leading edge practices. What’s going to have the biggest impact on their plans next year? How are they tackling their main challenge? What trends are they excited to see on the horizon? Thought leaders Andy Lark, Alice Manners, Margie Reid and more share their view.