1. Define your narrative
- Establish a deeper relationship with your core audience
- This will help your posts resonate more with readers and drive more interaction with the content
2. Remember your audience
- Determine your audience before drafting content
- Give context and advice focused on this segment
3. Be authentic. Keep it professional, but human
- Posts that are authentic make them more relatable to the public, and encourage interaction
- Being relatable and authentic will also make readers interested in your future content
4. Focus on content that engages, informs, educates and entertains
- Only post content that is relevant and has purpose
- There’s an incredible amount of noise online in today’s world, to cut through content must have an impact
5. Use eyecatching images and impactful headlines
- Give people a reason to click on your post by embedding images/YouTube videos, and Slideshare presentations
- Headlines must have an intriguing hook as you only have a few seconds to grab readers attention
6. Write in a way that invites conversation
- Before publishing, work with colleagues and personal connections to get feedback and different views on the content on the content
7. Keep on top of hot topics
- Focusing on current topics being discussed in pop culture or the news agenda will garner more interest from readers
- Offer opinion or tips on these topics and talk about your relevant experience
8. Always attribute – give credit wherever and whenever you can
- Give credit whenever you are quoting or citing sources or images by using links liberally
- Being linked to the source will also help confirm the validity of your content
9. Extend your reach - leverage your personal and corporate social media channels
- Share content via other corporate and personal social media platforms to drive further awareness and engagement
- Conversations on personal channels often have more honest and diverse conversations providing useful insight
10. Follow LinkedIn Channels & Publishers to gain additional insight into your industry
- Get fresh off the press content and tips by engaging with LinkedIn channels
- Following Influencers and other publishers will also help provide different perspectives when creating your own content