Wealth is on the Move

Navigating the new consumer wealth management landscape in Singapore, Japan, Hong Kong and Australia

Wealth is on the Move

Navigating the new consumer wealth management landscape in Singapore, Japan, Hong Kong and Australia

LinkedIn, in partnership with Greenwich Associates, surveyed 520+ affluent consumers across selected Asia Pacific markets and discovered that nearly 1 in 3 of them are considering making a change to their financial adviser in the next 12 months.
For wealth management marketers, this presents a unique window of opportunity to make an impact.

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Marketing to the changing needs of affluent consumers

To retain current investors and win new ones in today’s changing wealth management landscape, brands need to engage in conversations that inspire trust.

Angle your marketing campaigns and solution offerings to the needs of affluent consumers to stay relevant.

Find out how these interests vary among Mass Market, Mass Affluent, High Net Worth and Ultra High Net Worth groups in the full report.

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Meet investors’ preference for weekly updates from financial advisers by sharing expertise and nurturing relationships.

Do they want updates via personal messages, videos, long-form articles or webinars? Learn what types of content work best for today’s affluent consumers.

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