Building a Content Marketing Strategy

In this session we explore why content is key to engaging professionals and making your brand stand out. We’ll also share best practices for distributing your content effectively.

This class is ideal for those looking to improve their content marketing efforts.


  • 9:30am: Introductions
  • 9:40am: Why you need a content marketing strategy
  • 10:00am: How to develop breakthrough content
  • 10:45am: Break
  • 10:55am: How to effectively test and distribute your content
  • 11:05am: Best practices for distributing content on LinkedIn
  • 11:15am: Q&A