Thursday, 13 February 2020 2:00pm - 6:00pm followed by networking drinks
2:00pm
Registration
2:20pm
Opening Remarks
2:30pm
The B2B Institute
This session will detail the creation of The B2B Institute, its aim to champion marketing in the B2B sector and upcoming projects.
2:45pm
B2B Trends
Hear a refreshed compilation of contrarian ideas and best practices in marketing to help give you a significant edge over your competition.
3:30pm
Marketing To The CFO
Finance departments play a huge role in the future success and growth of marketing within businesses, but are marketers communicating effectively to ensure long term support and budget?
In a first look at findings from global research, the session will provide key learnings for marketers to help foster internal collaboration with stakeholders and secure Finance support.
4:00pm
Panel Discussion | Breaking Down The Marketing-Finance Silo
4:40pm
Break
5:00pm
Brand to Demand
Uncover the principles of growth in B2B Marketing.
5:45pm
Closing Remarks
6:00pm - 7:00pm
Networking Drinks
We hope to see you there, please register your interest today.
*Please note that this is an exclusive by-invitation only event. Expressing interest does not confirm you a spot at the event and your place will be confirmed within 3-5 working days.