12.30pm

Registration And Lunch

1.15pm

Opening Remarks

1.30pm

Learn more about the B2B Institute

Jann Schwarz, Global Director, B2B Institute at LinkedIn
Victoria Pattinson, EMEA Lead, B2B Institute at LinkedIn

A new Think Tank dedicated to researching how to accelerate growth in business-to-business relationships, The B2B Institute identifies the smartest minds in the B2B sector and collaborates with those experts to investigate how marketing can create more value. Hear about who we are, how we’re already transforming the B2B category, and what’s on our roadmap for 2020. 

1.45pm

B2B Trends to give your marketing a competitive advantage

Peter Weinberg, Global Lead, The B2B Institute at LinkedIn
Jon Lombardo, Global Lead, The B2B Institute at LinkedIn

Our annual take on the key contrarian ideas and best practices that push the boundaries of marketing and the relationship between businesses to help drive marketing effectiveness and in turn, growth.

2.15pm

An Evidence-Based Approach To Brand Measurement

Jenni Romaniuk, Research Professor, Ehrenberg-Bass Institute

Professor Jenni Romaniuk, pioneer of key brand measurement concepts like mental availability and disctincitve assets, will demystify an age-old question: how to assess, strengthen, and grow your "brand."

3.00pm

Break

3.30pm

Marketing To The CFO

Fran Cassidy, Owner, Cassidy Media Partnership, and IPA Consultant

A first look at the findings from our research on the alignment of finance and marketing, which is intended to help marketers work more closely with finance to secure internal support.

4.05pm

Countdown To B2B Communications Effectiveness

 

Mark Ritson, Professor and Founder, Marketing Week Mini MBA

In a highly engaging and informative talk, Professor Mark Ritson will countdown the 10 key factors that drive communications effectiveness in marketing today.

5.00pm

Final Remarks

5.15 – 7.00pm

Networking Drinks And Canapés