Wednesday, 5 February 2020
Conference 12.30pm – 5.15pm
Drinks and canapés to follow
Registration And Lunch
Learn more about the B2B Institute
Jann Schwarz, Global Director, B2B Institute at LinkedIn
Victoria Pattinson, EMEA Lead, B2B Institute at LinkedIn
A new Think Tank dedicated to researching how to accelerate growth in business-to-business relationships, The B2B Institute identifies the smartest minds in the B2B sector and collaborates with those experts to investigate how marketing can create more value. Hear about who we are, how we’re already transforming the B2B category, and what’s on our roadmap for 2020.
B2B Trends to give your marketing a competitive advantage
Peter Weinberg, Global Lead, The B2B Institute at LinkedIn
Jon Lombardo, Global Lead, The B2B Institute at LinkedIn
Our annual take on the key contrarian ideas and best practices that push the boundaries of marketing and the relationship between businesses to help drive marketing effectiveness and in turn, growth.
An Evidence-Based Approach To Brand Measurement
Jenni Romaniuk, Research Professor, Ehrenberg-Bass Institute
Professor Jenni Romaniuk, pioneer of key brand measurement concepts like mental availability and disctincitve assets, will demystify an age-old question: how to assess, strengthen, and grow your "brand."
Marketing To The CFO
Fran Cassidy, Owner, Cassidy Media Partnership, and IPA Consultant
A first look at the findings from our research on the alignment of finance and marketing, which is intended to help marketers work more closely with finance to secure internal support.
Countdown To B2B Communications Effectiveness
Mark Ritson, Professor and Founder, Marketing Week Mini MBA
In a highly engaging and informative talk, Professor Mark Ritson will countdown the 10 key factors that drive communications effectiveness in marketing today.
5.15 – 7.00pm
Networking Drinks And Canapés
Hope to see you there, please register your interest at the RSVP link below.
*Please note that this is an exclusive by-invitation only event. Expressing interest does not confirm you a spot at the event and your place will be confirmed within 3-5 working days. (Please allow a slightly longer response over the holiday break).