Simon has over 15 years of consumer research and marketing related experience. He is leading the loyalty in Ipsos Hong Kong.

His specialization is in the Luxury industry , Banking/ Finance (espcially the affluent segments across Asia), Hospitality, Airlines and Automotive.

He has worked on predominantly regional projects for the past 12 years. He is currently base in Hong Kong and has also worked and lived in Singapore, Shanghai and USA.

He has worked with clients like: LVMH, Tiffany & Co., Richemont, CHANEL, SWATCH GROUP, GODIVA, JULIUS BAER, UBS, American Express, Credit Suisse, Mercedes, BMW, InterContinental Hotel Group.

His is an expert in understanding the affluent segments in Asia. His experience includes branding, advertising tracking, brand positioning, competitive analysis of brands and products, evaluating customer satisfaction with services and quality, consumer segmentation, distribution, channel development and product testing research.