Reshaping the Future:
Building and Nurturing Relationships in a Networked World

In a growing climate of market disruption, financial institutions must find innovative ways to reach new audiences and nurture prospects. As social media elevates the importance of relationships, many firms recognize the value of leveraging technology and tapping into the power of networks to achieve that goal. Come join us as we explore critically important issues within the industry, share best practice case studies, and provide high-level thought leadership to help drive your business forward.

Tuesday, June 2, 2015

  • 3:30pm - 4:00pm

    Registration

  • 4:00pm - 4:15pm

    Welcome & Opening Remarks

    • Jennifer Grazel, Global Marketing Director, Financial Services Vertical, LinkedIn
  • 4:15pm - 4:35pm

    The Growing Trend towards Full-Funnel Marketing

    • Olivier Legrand, Head of Marketing Solutions, Asia Pacific & Japan, LinkedIn

    Consumers are further through the purchasing cycle before they reach out to sales departments. Increasingly marketers are looking to nurture customers through the marketing funnel across multiple channels.

  • 4:35pm - 4:55pm

    The Millennial Research: Financial Services and the Digital Generation

    • Simon Tye, Executive Research Director, IPSOS Hong Kong

    With one of the largest generations in history comes tremendous buying power: Millennials spend $1.3 to $1.7 trillion annually. In fact, this group of digital natives represents a lucrative market and the next generation of financial clients. To make inroads with Millennials, firms must appeal to their demand for services and experiences on par with those delivered by retail and other industries that have learned how to capitalize on consumer interactions in the digital era.

  • 4:55pm - 5:05pm

    Impact of Emerging Technology on Institutional Investing

    • Ben Russell, Senior Insights Analyst, Marketing Solutions, LinkedIn

    Instant access to trusted business networks are empowering Institutional Investors and Asset Managers with unprecedented information to aid investment decisions. We will share some key findings from our new LinkedIn research on how emerging technology is being leveraged for insights during the investment process and highlight key opportunities for influence moving forward.

  • 5:05pm - 5:35pm

    Panel Discussion

    • Jennifer Grazel, Global Marketing Director, Financial Services Vertical, LinkedIn
    • Tricia Weener, Head of Marketing, HSBC Commercial Banking and Global Banking & Markets, APAC
    • Sean Rach, Chief Marketing Officer, Prudential Corporation Asia
    • Jason Suen, Managing Director, APAC, Hearsay Social
  • 5:35pm - 5:50pm

    Wrap Up Session – Key Takeaways and Q&A

    • Jennifer Grazel, Global Marketing Director, Financial Services Vertical, LinkedIn
  • 5:50pm - 7:00pm

    Cocktails and Networking