Tricia Weener is Head of Marketing for HSBC Commercial Banking and Global Banking & Markets, Asia Pacific. She is responsible for 19 markets in the region, directing customer research and insight, planning and process, campaigns and brand, sponsorship, proposition implementation, digital marketing strategy & activation.

Prior to this she was Head of Marketing Communications, Campaign & Digital Strategy for Commercial Banking globally responsible for events, sponsorship activation, brand, content creation and digital marketing. Tricia joined HSBC in August 2009 as Head of Marketing & Communications for Commercial Banking, Europe, prior to this she ran her own award winning integrated marketing agency.