To engage with customers and be a part of their financial decision-making processes, brands must break down internal silos and encourage their employees to embrace social and join the conversation. After three decades in enterprise technology, Sprinklr president and COO Carlos Dominguez has learned the value of embracing innovation to connect with people and brands and live a networked life. In this presentation, he will talk about how financial services companies can leverage technology to create a single source of truth for all customer social data and mitigate risk, ensure compliance, and engage customers in more personalized social marketing, social selling, and customer service.