David Edelman is a Partner in McKinsey’s Boston office and global co-leader of McKinsey Digital, Marketing & Sales. For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required tobecome “digitally adroit” leaders. From creating digital centers of excellence, to developing marketing tech architecture plans, to redesigning entire go-to-market approaches, David has ledwork that is both strategic and highly tactical.

Together with the new McKinsey Digital Labs team of designers, developers, and digital analysts, his teams have helped marketers raise their digital traffic volumes, conversion rates, andcustomer lifetime value. In Financial Services, David has worked across many lines of business, including credit cards, retail banking, institutional banking, and retirement products.

One of the early leaders of Digitas, a market-leading digital agency, David built the Strategy and Analytics team, working alongside the agency’s creative and technology teams on implementation of large scale digital advertising and web ecommerce programs. Before that, asa partner with The Boston Consulting Group, he pioneered early work at the intersection ofmarketing and database technology, developing their “Segment of One Marketing” strategy service line, and was a leader in developing their E-Commerce practice.

A frequent contributor to leading publications, and a Top 5 LinkedIn Influencer, David has also spoken or participated in panels at many top CMO and industry gatherings. He is also on theadvisory board of the Yellowbrick Foundation.