Catherine Ganapathy is a Regional Account Director for PHD Singapore with 12+ years agency media capability under her belt. Her experience is rooted in digital having created the online channel media offering for OMD Vancouver, Canada in the early 2000s. In 2012, Catherine then switched gears to PHD Singapore taking on a cross-channel role allowing her to push boundaries by injecting digital, data, and technology solutions into every aspect of media.

In her current role, she has the pleasure of working with one of the world’s most valuable brands, Google. An unconventional company needs unconventional approaches to communications – this is where Catherine can intersect understanding human & consumer behavior with that of the lightning fast evolving internet sector.

PHD is an Omnicom Media Group company with a content arm, FUSE, that Catherine works daily with. Together they are bringing fresh and progressive ways to connect Google with their consumers putting media partners and content at the heart of it all.